Snapshot: Influencer Marketing

UNDERSTAND TODAY. SHAPE TOMORROW.
The Best Of Inﬂuencer Marketing - a collection of signs
and cases relating to inﬂuencer marketing including blogger
& celebrity outreach campaigns.
SNAPSHOT:
INFLUENCER
MARKETING
1
LHBS // SNAPSHOT: INFLUENCER MARKETING

CONTENT.
Chapter Two
VIDEO content
Chapter Three
EVENTS
Chapter One
VISUAL storytelling
INTRODUCTION
2

Welcome to the next edition of our Snapshot Report prepared in close
cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases
regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are
effectively using or collaborating with influencers across different
social media channels and web initiatives to create appealing visual
content and stories
- Video Content - where we focus on presenting inspirational cases
for short and longer video content or even web series
- Events - here you will be able to find some examples of events
created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we
included at the very end. In case you need more inspiration, get in touch
with us!
ABOUT THE SNAPSHOT. This is a collection of cases and signs
related to influencer marketing.
LHBS Inspiration-Hub
Fabiola Lewandowska
Consultant at LHBS
lhbs.com | fl@lhbs.com
INTRODUCTION
3
INTRO
DUCTION.

WHAT IS HAPPENING?
Few examples on the reach and impact the most successful inﬂuencer
marketing campaigns have recently generated, as well as examples of
bold moves taken by companies in their celebrity outreach campaigns.
UNDERSTAND TODAY. SHAPE TOMORROW. 4

L’Oréal has just appointed 21-year-
old Kristina Bazan from Kayture
blog as their new face.
Bazan has more than 2 million
followers on her Instagram and her
blog is being visited more than 2
million times a month.
WHAT IS HAPPENING
Source: http://wwd.com/beauty-industry-news/beauty-features/loreal-paris-names-blogger-

The Blonde Salad personal style blog
is run by Chiara Ferragni (Italy) since
2009.
The 27-year-old has expanded her
team to 16 people, inked partnerships
with luxury brands like Burberry and
Dior.
Chiara become one of the highest-
paid bloggers ever, bringing in
approximately 7 million euros a
year (or nearly $8 million).
REPORT TITLE // IMPLICATIONS.
UNDERSTAND TODAY. SHAPE TOMORROW. 6Source: http://www.reﬁnery29.com/2015/02/82791/the-blonde-salad-harvard-case-study
LHBS // SNAPSHOT: INFLUENCER MARKETING WHAT IS HAPPENING
Source: http://www.reﬁnery29.com/2015/02/82791/the-blonde-salad-harvard-case-study

Burberry invited Brooklyn Beckham
for its latest fragrance campaign —
but not as a model.
The 16-year-old son of David and
Victoria Beckham was chosen to
snap the advertisement.
The entire experience was
documented on Burberry's own
Snapchat channel where models
danced, made funny faces and posed
for the eldest of the Beckham squad.
UNDERSTAND TODAY. SHAPE TOMORROW. 7Source: http://www.reﬁnery29.com/2015/02/82791/the-blonde-salad-harvard-case-study
Source: http://mashable.com/2016/02/02/brooklyn-beckham-thisisbrit/#5NE5Qs4XXSqd

For their debut, Balmain and H&M
engaged Kendall Jenner, models,
designers and other performers that
attended the runway event to
generate hype around it.
The hype has been later on topped
up from feeds of other inﬂuencers
such as Kylie Jenner whose photos
from the event generated more
than 4 million likes alone.
UNDERSTAND TODAY. SHAPE TOMORROW. 8Source: https://www.l2inc.com/why-the-collection-should-be-called-balmain-x-hmx-
39.2 M
7.3 M
4.7 M 3.4 M 1.5 M
Kendall
Jenner
Gigi
Hadid
Alessandra
Ambrosio
Karlie
Kloss
Olivier
Rousteing
H&M: Event Performers by Instagram Followers

Calvin Klein has debuted the
#mycalvins campaign in early 2014.
The brand has collaborated with
inﬂuencers such as Kendall Jenner &
Justin Bieber.
The campaign has turned to be
admirably effective, leading to
creation of endless streams of user-
generated content living on social
platforms.
On Instagram itself, there are now
more than 290,400 posts with
#mycalvins hashtag added by
regular users.
UNDERSTAND TODAY. SHAPE TOMORROW. 9Source:
Source: http://www.racked.com/2015/10/15/9534325/calvin-klein-mycalvins-justin-bieber-

As a direct result of Justin Bieber’s
collaboration with Calvin Klein, the
brand has beneﬁted from
3.6 million additional followers
across its social channels in the ﬁrst
two weeks.
UNDERSTAND TODAY. SHAPE TOMORROW. 10Source:
Source: http://wwd.com/globe-news/advertising/justin-bieber-helps-calvin-kleins-social-

HOW DO OTHERS DO IT?
Inspiration sets in the three following categories: visual storytelling,
video content & events.

01.
VISUAL
STORY-
TELLING
Examples of how
brands are effectively
using or collaborating
with inﬂuencers across
different social media
channels and web
initiatives to create
appealing visual
content and stories.
VISUAL STORYTELLINGLHBS // SNAPSHOT: INFLUENCER MARKETING

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 13Source: http://mashable.com/2013/03/01/nars-pinterest-campaign/#i7tb806aDaq9
Nars - Satin Lip Pencil
Collection on Pinterest
Nars has collaborated with three Pinterest
inﬂuencers to offer an early, exclusive access to
their new lip pencil collection.
The three Pinterest inﬂuencers have been asked to
create their own inspirational boards which would
compliment the three categories of the new lip
pencils: red, nude and pink.
Fans on the other hand, have been able to purchase
the pencils straight from Pinterest, by clicking on
product images pinned to the boards.
LHBS // SNAPSHOT: INFLUENCER MARKETING VISUAL STORYTELLING

UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Nissan - #WithDad
Super Bowl Campaign
Nissan has approached their Super Bowl
commercial comeback with an all-new marketing
stunt.
The Nissan auto company has launched the #withdad
campaign and partnered with seven YouTube
creators to make videos related to the initiative.
Prior to the Super Bowl, Nissan teased the theme of
fatherhood featured in the commercial through a
series of ﬁlms made in collaboration with popular
YouTube content creators and released to their
extensive fan bases. During the game, viewers were
asked to post their own #WithDad moments to social
media.
The “With Dad” spot has received more than 22
million views in the ﬁrst two weeks.
14Source: http://nissannews.com/en-US/nissan/usa/releases/nissan-s-with-dad-super-bowl-commercial-wins-youtube-s-adblitz

Buick - Pinboard to
Dashboard
In their campaign, Buick has called on nine of the
most inspirational and influential Pinfluencers to
create a brand image around its Encore model.
The Pinterest influencers (from style, food & design
fields) have been asked to create their own
inspirational boards regarding the new model and
with a fresh perspective.
The winning board came from Michael Wurm Jr. that
has more than 3 million followers.
15Source: http://blog.newscred.com/5-creative-influencer-campaigns-to-inspire-content-marketers/

Gap - Styld.by
The Styld.by campaign by Gap is a collaboration
between the company and six influential fashion
bloggers (Refinery29, WhoWhatWear, FabSugar,
Lookbook, Rue and MOG).
Gap asked the bloggers to combine their basics line
with clothes from other companies to create looks
styled by them.
The brand followed the realistic philosophy that
nobody’s dressed head-to-toe in one brand. Most of
the created looks feature one, maximum two Gap
items.
You can find all the looks at: styld.by

Kate Spade Saturday -
“Saturday Is”
For their Kate Spade Saturday, the company has
asked Pinterest inﬂuencers to create collections
of images.
Kate Spade has encouraged their Pinﬂuencers to
create one full board according to the theme:
“Saturday is.”
The content has reached 1,2 million followers during
the whole process.

Skype - A Travel
Challenge
Skype has asked their fans to help travel blogger
get home just in time for Thanksgiving in their
“rerouted” campaign.
The blogger has been dropped off in Istanbul,
equipped only with Skype and Surface Pro 2.
After landing in Istanbul, Mike Corey had no idea
where to go next. The only thing he could do was to
post updates about his location on @SkypeMoments
on Twitter.
Users following his journey, could help him out and
post & engage in with clues and create challenges
since he was not allowed to use Google or solve the
clues only by himself.
18Source: http://www.skypererouted.com/
http://blogs.skype.com/2013/11/06/rerouted-a-skype-travel-challenge-2-weeks-5-cities-plen

BMW - European Road
Trip
For the launch and debut of their new 7 Series,
BMW partnered with top men's fashion and
lifestyle blogger, Brian Sacawa of blog He Spoke
Style and photographer Sezgin Yilmaz (with over
1.6 million followers on Instagram).
BMW's #DrivingLuxury Instagram inﬂuencer
marketing campaign, which chronicles blogger He
Spoke Style road trip journey through Zurich, Milan,
and Munich features a series of sponsored Instagram
posts from both blogger and photographer in
addition to several blog posts and a dedicated
YouTube video.
19Source: http://mediakix.com/2015/12/instagram-inﬂuencer-marketing-bmw-campaign/

Cathay Pacific -
#lifewelltravelled
With the help of influencers and their customers,
Cathay Pacific has launched the Instagram-
centered #lifewelltraveled campaign.
For the first phase of the campaign, which saw the
Cathay Pacific Instagram following double, the airline
selected a group of social media influencers who had
previously spoken positively about the brand, such as
fashion blogger Jessica Stein and photographer
Tyson Wheatley. These influencers were asked to
share their vision of a #lifewelltraveled while they
were on a Cathay-sponsored trip. The campaign then
expanded on the influencer’s content with a global ad
campaign organized through a content hub, which
includes information on Cathay Pacific’s people and
services, as well as user-generated content.
20
Source: http://lifewelltravelled.cathaypacific.com/
VISUAL STORYTELLING

02.
VIDEO
CONTENT
Examples of video
content or web series
developed by brands
and their creators or
with help of other
inﬂuencers across
different channels.
VIDEO CONTENTLHBS // SNAPSHOT: INFLUENCER MARKETING

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 22
Sephora - Snapchat
Initiative
Sephora hands over its social media and Snapchat
to different ambassadors that are allowed to host
the channel for one entire day.
As an example, beauty and ﬁtness queen Hannah
Bronfman, Ambassador for Clinique has taken over
Sephora’s Snapchat for one full day.
Source: http://community.sephora.com/t5/Customer-Support/Snapchat-Takeover-w-Hannah-Bronfman/m-p/2113340
LHBS // SNAPSHOT: INFLUENCER MARKETING VIDEO CONTENT

Marriott - Tripping with
Sonia Gil
Marriott teamed up with famous travel blogger
Sonia Gil to shoot a series where Sonia explores
exciting but also interesting activities in cities
around the world.
Content examples:
- 12 Hours in Chicago
- A Foodies Guide to International Cuisine in
Orlando
- Orlando’s Adventures outside Disneyland
- Making Voodoo Magic Happen in New Orleans
23Source: https://www.youtube.com/watch?v=xpNJ4UhnxOQ&index=3&list=PLu_CKZK3SEq_r2CD-TjAAZtlXejmjOkSW

Garnier - Style Spotting
Garnier released a series of Style Spotting videos,
where favourite vloggers are asked to spot a style
and recreate it.
Vloggers spot the styles in real life at festivals or on
Pinterest and recreate the style with Garnier
products.
Source: https://www.youtube.com/watch?v=9887yKFV9dU&index=9&list=PLuQhYHiSvkTrVcVLZEQy5k5chnK4Gp8x2

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 25Source: http://blog.nyxfaceawards.com/
NYX - Annual Video
Contest
NYX Cosmetics created an online platform that
aims to and focuses on supporting the community
of beauty content creators– not only the brand
itself. The company has started their annual NYX
Face (“Fine Artistry of Cosmetic Elites”) Awards.
Participants who already pass the first phase (call for
entries) of the contest need to sign an agreement to
get into the final pool of 30 contestants that will have
to go through a series of challenges, namely creating
videos according to several themes. NYX products
must be featured in the videos.
Throughout the contest, fans and viewers are
encouraged to vote for their favourites up to 3 times
per day to create high engagement.
The six finalists are then flown to Los Angeles for a
final event which includes live YouTube competition.

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 26Source: http://news.covergirl.com/press-release/brand/covergirl-girlscan-makes-5-year-5-million-promise-next-generation-women-who-will
Source: https://www.youtube.com/watch?v=KmmGClZb8Mg
COVERGIRL -
#GIRLSCAN
#GirlsCan is a movement with a mission: to help
young women overcome barriers to break
boundaries, empowering them to be the next
generation to rock the world.
The movement was kick-started earlier this year with
an inspiring video starring COVERGIRLs Queen
Latifah, Ellen DeGeneres, P!nk, Soﬁa Vergara, Becky
G, Katy Perry and Janelle Monáe.
With more than 10 million views, this movement of
positivity and #GirlsCan power struck a chord and
inspired a provocative conversation.

L’Oréal - The Brush
Contest
Aware of the power of beauty vloggers, L’Oréal
has launched “The Brush,” a global contest to ﬁnd a
make-up designer who can make high-end looks
accessible for everyday women.
The winner of “First Brush” will be offered a one-year
contract of 100,000 Euros as well as the chance to
create looks at L’Oréal shoots and beauty tutorials.
The winner will also work in product development
and serve as a brand ambassador. The ﬁrst such
contest in L'Oréal history, the motive behind the
contest is to bring beauty designers closer to the
brand-- not to mention the winner's already-existing
audience closer to L’Oréal. Contestants must upload
a three minute creative pitch which will then be
judged by a team composed of L’Oréal executives and
YouTube content creators.
27Source: https://lounge.loreal-paris.de/thebrushcontest/

Garnier - Hair Tutorials
Garnier’s US YouTube channel offers a large
selection of easy and fun to watch ‘how to’ hair-
dos created for the viewer by popular young
bloggers around the US.
The bloggers show you how to get the look by
demonstrating it on their friends using Garnier
products in a BEFORE and AFTER format.
The videos get from 90,000-500,000 views.
Source: https://www.youtube.com/watch?v=9VfUUQQ0wPs&list=PLuQhYHiSvkTp0XvKs41Whp7uHWhSbXZ6f&index=6

Marriott - Snapchat
Campaign
Marriott has teamed up with four influencers for
their three-month campaign which are going to
create a two-way conversation with users.
Influencers will share a list of cities with the
audience, and after spotting the winner, they will
travel to those and create content together with
Marriott hotels.
Due to Snapchat’s nature, the videos have been
accessible only 24h. To avoid the videos getting lost,
Snapchat re-purposed some of them for other
channels such as Facebook or Twitter.
29Source: http://skift.com/2014/12/17/marriotts-new-snapchat-campaign-is-a-first-for-hotel-bra

GE - #6SecondsScience
Fair
In their #6SecondsScience Fair, General Electric
has been encouraging its fans to experiment with
science and share their 6 seconds lessons with
others.
Since the launch, GE’s Tumblr has been serving as a
“virtual home” for all the lessons submitted. The
company has been accepting videos Vine and Twitter
with the best ones being immediately posted on GE’s
Tumblr.
To make the whole effort even more interesting, GE
invited well-known Vine users (Jethro Ames, Jorday
burt & Rudy Mancuso) to contribute their works to
the project.
30Source: http://6secondscience.tumblr.com/

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 31Source: http://fashionista.com/2015/11/zosia-mamet-interview-kate-spade
Kate Spade - Miss
Adventure
Kate Spade, in collaboration with Helo production
company, has created a series of short ﬁlms called
#missadventure, starring Anna Kendrick and Zosia
Mamet– and the videos keep getting better each
season.
Apart from main characters, the videos are featuring
guest appearances of other legendary women. In the
newest episode, Anna Kendrick is starring together
with Zosia Mamet.
Apart from being funny, the dialogues are effortlessly
realistic.

Lionsgate - District
Voices
To promote their Hunger Games Mockingjay: Part
1, Lionsgate has tapped into creativity of YouTube
influencers.
Each YouTube creator has been assigned a district
portrayed in the film’s fictionalized country of Panem.
Each social star has been given props and costumes
and tasked with producing original news stories that
have a fan film vibe. 
“In each episode, one of YouTube's popular content
creators explains the expertise of their district, giving
viewers a peek into an expanded backstory for this
enigmatic world.”
32Source: https://www.thinkwithgoogle.com/campaigns/lionsgate-the-hunger-games-district-voices.html

Dell - Back to School
Docu-series
Dell is targeting teens with aspirational video
series "The New Experts," which showcases the
lives of young achievers in various exciting ﬁelds
such as fashion, science and technology.
Dell follows four different young achievers: Taylor
Wilson, a 21-year-old nuclear physicist; Isabella
Rose, a 14-year-old fashion designer and artist; João
Pedro Motta, a 19-year-old Brazilian tech
entrepreneur; and 19-year-old YouTube sensation
Jenn McAllister, better known to her fans as
Jennxpenn. By producing the series, the company
hopes to show how many teens are becoming experts
in technology– and speaks to their audience in a way
that is on their level, by showing teens using the
technology to make their dreams come true.
33
Source: http://www.adweek.com/news/advertising-branding/dells-back-school-campaign-docuseries-about-young-achievers-166247

AT&T -
@SUMMERBREAK
AT&T kicked off the new season of its social media
reality show that follows a core group of LA teens.
The storyline is told through Twitter through the
accounts that belong to the show and its teen
protagonists, as well as through multimedia posts
over various other social platforms and apps, such as
Snapchat, Vine, Periscope, Instagram, Facebook,
Tumblr, and We Heart It.
To date, the show has received more than 65 million
views, 30 million engagements, and 1.7 billion
impressions.
34
Source: http://variety.com/2015/digital/news/att-summerbreak-periscope-third-sesason-1201522050/

Marriott - Do Not
Disturb Web Series
“DO NOT DISTURB”, a new YouTube web series
for Marriott hosted by Taryn Southern, the
comedian, creator and star of Taryn TV.
Set up as a slumber party, “DO NOT DISTURB” takes
place in a mock-up of a Moxy guestroom, where
Taryn will interview and gossip with celebs about
their careers, travel habits and quirky experiences on
the road. Southern will get answers to the questions
you only wish you could ask a celebrity at 2am in
their hotel room –Boxers or briefs? Most scandalous
encounter? Best hangover cure?
“DO NOT DISTURB” episodes will air on
MoxyHotels.com and Moxy’s YouTube channel. The
series will also debut Moxy Hotels in the U.S. market.
Ten Marriott-owned Moxy Hotel projects are slated
to open in 2016 in major metropolitan locations.
35Source: http://news.marriott.com/2015/07/moxy-hotels-announces-do-not-disturb-youtube-series-with-comedian-taryn-southern.html

UNDERSTAND TODAY. SHAPE TOMORROW. 36Source:Source: https://www.youtube.com/watch?v=IUtnisMr76g&list=PLuQhYHiSvkTps55o8hWYb9PZ0GUEz1_HY
Garnier - :60 Change Ups
Garnier teamed up with 8 most inﬂuential bloggers to
show you how to switch up your style with :60
seconds hair tutorials.
Change up your hairstyle in just 60 seconds with
vloggers Amanda Ensing, Heart, Lindsey Hughes and
more in these easy how-to videos.

Ford -
#FiestaMovement
The company held an audition where YouTubers
and other social media inﬂuencers could apply (via
a public submission on YouTube) to be one of 100
Ford Fiesta “agents.”
These brand ambassadors were given a Ford Fiesta
for eight months with gas and insurance expenses
included (plus a GoPro Hero3 for shooting their
adventures).
Each agent was given a selection of monthly
challenges to choose from, in which they would make
videos around a theme.
37Source: https://www.octoly.com/blog/blog/2015/03/11/ford-ﬁesta-movement-200-million-vie

Snickers - You are not
you when you are
hungry
As part of their long-running "You're Not You
When You're Hungry" campaign, Snickers have
partnered with several popular "how-to" vloggers
to post videos showing how they are comically
affected by hunger.
The "You're not…” YouTube campaign spanned 8
countries, using 13 vloggers who show that
something is clearly wrong when they are hungry.
For example, the American style and motivational
vlogger Jessica Harlow shows her fans how to "let
yourself go," obviously affected by hunger as her
mood is completely different to normal. In other
videos, hyperactive Puerto Rican comedian Alex Diaz
shows off relaxing yoga poses.
38Source: http://www.adweek.com/adfreak/snickers-got-vloggers-post-terrible-videos-if-they-recorded-them-hungry-163966

03.
EVENTS
Examples of ofﬂine
events or spaces
created by bloggers to
promote products or
services themselves or
made by brands in
collaboration with
inﬂuencers.
EVENTSLHBS // SNAPSHOT: INFLUENCER MARKETING

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 40Source: http://www.fastcompany.com/3054926/behind-the-brand/how-ipsy-founder-michelle-phan-is-using-inﬂuencers-to-reinvent-the-
Ipsy - Shooting Studio
Michelle Phan’s Ipsy cosmetics keeps building
their strong network of amateur beauty bloggers
ambassadors and now offers then a possibility to
use their professional, 10,000-square foot
shooting studio to use– free of charge.
Creators making use of the studio are not bound by
any contract. The only requirement is to feature the
Ipsy brand in a few videos per month.
Thanks to this, Ipsy has been exposed to the public in
more than 300 million social media impressions.
Apart from using the studio, bloggers and creators
get a unique opportunity to mentoring sessions,
networking or even publicity.
LHBS // SNAPSHOT: INFLUENCER MARKETING EVENTS

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 41Source: http://www.fastcompany.com/3054926/behind-the-brand/how-ipsy-founder-michelle-phan-is-using-inﬂuencers-to-reinvent-the-cosmeti
Ipsy - Generation
Beauty Events
Ipsy’s response to beauty still being an in-store
purchase, is to keep growing its community.
The company’s latest effort is hosting a series of
Generation Beauty conferences—a Comic Con of
sorts for beauty lovers.
In 2016, there will be four events in cities including
San Francisco, up from two last year. "The one we just
had in New York, we had 850 creators, plus 3,000
people paying $150 each to attend, plus all these
brands," says Ipsy.

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 42Source: https://www.youtube.com/playlist?list=PLSb4Eq3CoYfY__9S8NkZTHNnvaZTsGwrc
Smashbox - Made at
Smashbox
Made at Smashbox program invites vloggers to
use professional photography studios to create
their content, free of charge.
Creators get access to professional space, make-up
artists, stylists and a production crew while being
asked to only include the “made at Smashbox” logo at
the end of each video they produce.

UNDERSTAND TODAY. SHAPE TOMORROW.Source: 43Source: http://asianinsight.racepointglobal.com/post/125997179333/influencer-marketing-case-study
REVOLVE -
#RevolveintheHamptons
REVOLVE Clothing hosted a pop-up store event in
the Hamptons, open during each weekend in
summertime.
To create publicity for this event, REVOLVE made sure
to include an array of “InstaFamous” fashion & lifestyle
bloggers on their guest list, each with a substantial
following on Instagram e.g. Chiara Ferragni, Aimee Song
and Rumi Neely, along with “It-girl” models and
celebrities such as Hailey Baldwin and Emily
Ratajkowski.
The event concept was modelled around that of a LA
celebrity-style house party – complete with food &
drinks, a DJ, an outdoor pool, and beautiful people. The
idea was simple: influencers were invited to wear any
outfit of their choice from REVOLVE’s pop-up selection,
then go off and enjoy the event with their friends.

UNDERSTAND TODAY. SHAPE TOMORROW. 44Source:Source: https://www.zalando.co.uk/summer-house/
Zalando - Summer
House
Every year Zalando invites 22 international
fashion bloggers to the stylish Summer House and
co-creates with the influencer the newest fashion
& lifestyle trends.
Zalando recently invited 22 international top
bloggers to an inspiring stay outside Berlin. Schloss
Ulrichshusen was the perfect venue, with its
romantic architecture, green fields and enchanting
atmosphere. The theme was ‘TRENDS & NATURE’,
which was reflected in the many activities. Trend
forecaster Gemma Gambee gave workshops on the
latest trends, encouraging the bloggers to create
their own styles. There were also screen printings,
photo shoots in the nature and a barre workout with
Nike trainer Alex Hipwell.

WHAT IS THE TAKEOUT?
Things to remember when designing or launching an inﬂuencer
marketing campaign.
LHBS // SNAPSHOT: INFLUENCER MARKETING IMPLICATIONS

IMPLICATIONS.
One Transparent involvement of creators and influencers in a marketing activity boosts
credibility and authenticity of the effort. Avoid staged collaborations.
Two Collaboration between brands and influencers should be win-win for both. Influencers
are a “brand” themselves. All marketing activities should be designed in a way to leave room for
their creativity, interpretation and adjustment for the creator himself.
Three All influencer marketing efforts should be designed to appeal to and grow a fan base
rather than bring short-term entertainment to random audience. Think about opportunities to
multiply your fan base by teaming up with relevant influencers and through them– appealing to
their own & dedicated followers.
IMPLICATIONS
46

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and inspiration, so that they can develop more relevant
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http://www.inspiration-hub.com
LHBS // INSPIRATION-HUB INSPIRATION-HUB
48
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brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
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LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,  
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
www.lhbs.com
THANK YOU
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