My topic in Management course

1. MUHAMMAD WAQAR QURESHI
SENIOR MEDICAL PHYSICIST)
NORIN CANCER HOSPITAL, NAWABSHAH, PAKISTAN
MID-TIER MANAGEMENT COURSE (2022)

2. What is Strategy
• A strategy is a set of actions that managers
take to increase their company’s
performance.
• Strategy is the direction of an organization
over the long term.
• Which achieves advantage for the
organization through its alignment of
resources within a challenging environment.
• To meet the needs of market and to fulfil
stakeholder/customers expectations.

3. Strategic Management
• Strategic planning is done by top
management people on behalf of
customers ,shareholders, employees etc.
• Strategic Management is a continuous
process of creating, implementing and
evaluating decisions that enables
organization to achieve its objectives or
goals.
• Generating good idea/Plan and
implementing them effectively.

4. Process of Strategy Creation
• Mission (What is the purpose of your business.
• Target Market (Who are your Customers ?)
• Objectives/Goals (What would you like to
achieve in short term ?)
•
• Vision (What do you want your business to
become in the long term ? )

5. • What is the purpose of your business ? (Mission)
• To Provide Fun-Filled Travel Experiences for peoples.
• Who are your Customers ? (Target Market)
• Business, Professionals & Kids
• What would you like to achieve in short term ? (Objectives)
• Earn Money, 1 Million in the next 6 months.
• What do you want your business to become in the long term ?
(Vision)
• World wide organization with top quality travel options.

6. Strategic Management Process
Mission
SWOT
Strategy Implementation
Evaluate Results
External Analysis
Internal Analysis

8. Strategic Management Process
• Mission/Goals/Strategies
• Every organization needs a mission, a
statement of its purpose.
• The Things a firm needs to do to achieve its
mission.
• Specific Measurable Target.
• Facebook mission (communicate peoples)
• PAEC-Power sector mission (Electricity gaps
in pak 30000MW – 2050)
• Hospital mission (Quality Healthcare
services)

9. Strategic Management Process
• External & Internal Analysis
• External Analysis
• Managers should analyse the
organization externally and compare
with other organization.
• Political
• Prices
• Social Trend
• Technology
• After Analysing, Managers seeks the
opportunities and Threats.
• Internal Analysis
• Internal Analysis provides information
about specific resources & capabilities.
• Human Resource Knowledge (org weapons for
competitors)
• Manufacturing Abilities
• Technology
• Manager get strengthens & Weakness of
Org.
• All resources which are not available are
exists in weakness.

10. Strategic Management Process

11. Strategic Management Process
• Strengths
• Strengths are the qualities that enables us to accomplish the organizations mission, these are the
basis on which continued success can be made and sustained.
• Weaknesses
• Weaknesses are the qualities that prevent us from accomplishing our mission and achieving our
full potential. These weakness deteriorate influences on the organizational success and growth.
• Opportunities
• Opportunities are presented by the environment within which our organization operates. These arise
when an organization can take benefit of conditions in its environment to plan and execute strategies
that enable it to become more profitable. Opportunities SWOT Analysis.
• Threats
• Threats arise when conditions in external environment jeopardize the reliability and profitability of the
organization’s business. They compound the vulnerability when they relate to the weaknesses. Threats
SWOT Analysis

12. Strategic Management Process
• Strategic Implementation
• How strategies are carried out
• Who will do what
• Who report to whom
• Who does the firm hire, promote, pay, etc.
• Evaluating results
• How effective to achieve goal.
• Previous strategies are needed some changes or
improvements ?
• Reorganize steps or plan to make beneficial.

13. Benefits of Strategic Management
Following are the major benefits
of SM.
• Proactive in shaping firms future.
• Initiate & influence actions.
• Formulate better strategies.
Financial Benefits
• Improved Productivity.
• Improved Sales of organization
• Improved Profitability
Non-Financial Benefits
• Increased employee Productivity.
• Improved understanding of competitors
strategies.
• Greater awareness of external threats.
• Understanding of performance reward
relationships.
• Better problems-avoidance
• Lesser resistance to change.

15. Limitations of Strategic Management
• Time consuming
• Challenging process
• Absence of short term benefits
• Limited to set of rules
• Poor adaptability