Almost everyone carries the world’s knowledge in our hands with a smart phone or tablet. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way make decisions in our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Nate’s high-energy presentation will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
8 Must-Dos for Your 2014 Content Marketing PlanMike Corak
Econsultancy, ethology's Mike Corak, and New York Times Best Selling Author of Youtility, and President of Convince & Convert, Jay Baer, webinar focused on helping prep for 2014 Content Marketing Planning, discussion includes:
1 - How to refocus your content efforts around help, not hype
2 - When and how to use social media to promote your content, and vice versa
3 - What trends and best practices you should use for staffing your content marketing program
4 - Why integrating your content marketing efforts will maximize return
5 - How to better understand your customers, and develop insights for content topics
6 - How to pick the right content execution for each topic
7 - How to measure the impact of your content efforts
8 - How much should you be spending on content marketing in 2014
Together with Alissa Ramsay (MilliCare Textile & Carpet Care), Haley Connor (Pinot's Palette) and Deb Evans (Franchise Foundry), a presentation at the International Franchise Association's 2015 annual convention in February 2015 on creative social media campaigns for franchise marketing.
Content Rising Summit 2015: The Content Standard Case StudySkyword Inc.
Skyword Director of Marketing Ruben Sanchez and Content Marketing Manager Ted Karczewski present on the lifespan and growth of their premier media property the Content Standard.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
Andrea Edwards discusses how content marketing has transformed from a tactic to a philosophy focused on serving customers rather than selling. She emphasizes that content marketing requires identifying customer challenges and aligning a brand's content to provide value. Edwards also stresses that content marketing is about transforming a business through collaboration, strategy, and creating compelling content that engages customers and ultimately leads them to purchase.
Think Global Institute Inbound Marketing January 2015Elyse Meyer
The document is an inbound marketing workshop presentation by Elyse Meyer of Prism Global Marketing Solutions. The presentation covers what inbound marketing is, how to plan an inbound strategy, expected results and ROI, and includes tips on developing content, optimizing websites, blogging, social media, email marketing, and analyzing data. Key points discussed are developing content to attract and nurture leads, understanding buyers to personalize marketing, optimizing websites and content for search, and implementing inbound marketing techniques like blogging, social media, and email to generate qualified leads at a lower cost than traditional marketing. Sample results are provided from implementing inbound marketing including increased traffic, leads, and conversions.
How To Make More Money With Creative, Customer-Focused Content Marketing NewsCred
The document discusses how to create effective customer-focused content marketing. It recommends making customers the heroes of content by focusing on addressing their needs, challenges, and successes through case studies, blog posts, and customer videos. Data-driven insights should be used to reach the right customers at the right time. Content should be created by talking to customers and iterating based on what resonates, like a case study that generated significant leads and meetings. The overall goal is to build lasting customer relationships that increase retention and profits.
8 Must-Dos for Your 2014 Content Marketing PlanMike Corak
Econsultancy, ethology's Mike Corak, and New York Times Best Selling Author of Youtility, and President of Convince & Convert, Jay Baer, webinar focused on helping prep for 2014 Content Marketing Planning, discussion includes:
1 - How to refocus your content efforts around help, not hype
2 - When and how to use social media to promote your content, and vice versa
3 - What trends and best practices you should use for staffing your content marketing program
4 - Why integrating your content marketing efforts will maximize return
5 - How to better understand your customers, and develop insights for content topics
6 - How to pick the right content execution for each topic
7 - How to measure the impact of your content efforts
8 - How much should you be spending on content marketing in 2014
Together with Alissa Ramsay (MilliCare Textile & Carpet Care), Haley Connor (Pinot's Palette) and Deb Evans (Franchise Foundry), a presentation at the International Franchise Association's 2015 annual convention in February 2015 on creative social media campaigns for franchise marketing.
Content Rising Summit 2015: The Content Standard Case StudySkyword Inc.
Skyword Director of Marketing Ruben Sanchez and Content Marketing Manager Ted Karczewski present on the lifespan and growth of their premier media property the Content Standard.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
Andrea Edwards discusses how content marketing has transformed from a tactic to a philosophy focused on serving customers rather than selling. She emphasizes that content marketing requires identifying customer challenges and aligning a brand's content to provide value. Edwards also stresses that content marketing is about transforming a business through collaboration, strategy, and creating compelling content that engages customers and ultimately leads them to purchase.
Think Global Institute Inbound Marketing January 2015Elyse Meyer
The document is an inbound marketing workshop presentation by Elyse Meyer of Prism Global Marketing Solutions. The presentation covers what inbound marketing is, how to plan an inbound strategy, expected results and ROI, and includes tips on developing content, optimizing websites, blogging, social media, email marketing, and analyzing data. Key points discussed are developing content to attract and nurture leads, understanding buyers to personalize marketing, optimizing websites and content for search, and implementing inbound marketing techniques like blogging, social media, and email to generate qualified leads at a lower cost than traditional marketing. Sample results are provided from implementing inbound marketing including increased traffic, leads, and conversions.
How To Make More Money With Creative, Customer-Focused Content Marketing NewsCred
The document discusses how to create effective customer-focused content marketing. It recommends making customers the heroes of content by focusing on addressing their needs, challenges, and successes through case studies, blog posts, and customer videos. Data-driven insights should be used to reach the right customers at the right time. Content should be created by talking to customers and iterating based on what resonates, like a case study that generated significant leads and meetings. The overall goal is to build lasting customer relationships that increase retention and profits.
The Future of Content Marke0ng: How to Rise (and stay!) Above the NoiseG3 Communications
The document summarizes a webinar on the future of content marketing. It discusses how content marketing is becoming more important, with 70% of executives relying more on content than a year ago. It also notes that 90% feel overwhelmed by the amount of available content. The webinar panels discuss how to build an effective content marketing team and process, and emphasize creating original content (65%) while also curating (25%) and syndicating (10%) external content. It stresses the importance of content metrics and moving leads through the sales funnel.
This document discusses the importance of content strategy and outlines key principles for developing effective content. It defines content as words, photos, videos, social media, and emails and emphasizes that a content strategy is needed to ensure these elements effectively represent a brand and support user experiences. The document provides definitions of content strategy and lists factors like authenticity, clarity, and responsiveness that are important for successful content. It also offers tips for developing content like understanding the target audience and creating calls to action.
How to Successfully Attract Traffic - Miami HUG Meeting 01-21-15Jonathan Osorio
This document provides an agenda for a marketing user group meeting on attracting traffic. The agenda includes discussing content/inbound marketing, the buyer's journey, attracting traffic through blogging, and how to make blog posts more effective. The key points are that content should be targeted based on buyer personas and stages of the buyer's journey. An effective blog post has a clear purpose, hooks readers with the title and introduction, tells a story in a succinct manner, and achieves its goal without being longer than needed.
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15Mike Corak
The document outlines 8 digital trends for 2015 as presented by speakers at an event. The trends are: 1) Customer experience becoming a top priority, 2) Focusing on content quality over quantity, 3) Leveraging cooperative content like user-generated and employee-generated content, 4) Video becoming a main content format, 5) Paid social media gaining importance alongside organic social media, 6) Owned social media platforms making a comeback, 7) Search marketing integrating more with other channels, 8) Local marketing improving listings and integration across platforms. The document provides supporting data and recommendations for each trend.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
NTC 2017 Growth Hack Your Marketing PlanKimbia, Inc
You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus. You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget? How do I prioritize and know that I’m focusing in the right areas?” Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan. Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.
Arnie Kuenn is the CEO of Vertical Measures and gave a keynote presentation at DigimarconEast on content marketing. He discussed common mistakes companies make with content marketing, including lack of strategy, not creating original content, and failure to amplify content. He emphasized that content marketing requires buy-in from the entire company as a culture. It also requires having the right strategy, creating content people search for, and not skipping the ideation process when developing content ideas. Companies that truly understand these principles of content marketing are seeing great success with their online efforts.
Increasing your pipeline using social media - October 18Spotler
Is social media a pivotal part of your marketing strategy? Can you be sure you’re using the correct social channels? Are you looking for ways to boost your pipeline with social media? If you answered yes to all these questions, then this webinar was built with you in mind!
Highlights include:
Which social channels work best in the B2B sphere
How you can increase your pipeline using social media
Learn how CommuniGator have successfully used social media to increase revenue
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
--
Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
--
Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Traffic from Google and Bing tends to be high converting with a lower cost per conversion.
Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see:
· What link building is and the risks associated with it
· How link building can increase the value your content has to your marketing program
· Types of link building to do and not to do
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Lander Academy - Peep Laja's How to build websites that sellLander Inc
This document provides a systematic approach to website conversion optimization through research, testing, and removing friction. It discusses understanding user personas, phases, and motivations. Key factors that improve conversion rates are clarity on the website purpose and calls to action, creating a strong value proposition, generating a sense of urgency while minimizing distractions, and testing different design and content options. The goal is to use a scientific, data-driven approach rather than personal opinions to optimize the user experience and marketing effectiveness of a website.
This document discusses integrating digital strategy across an organization. It emphasizes that digital must be customer-centric and aligned with business goals. It highlights the importance of integrating customer service across digital channels like social media. It also addresses developing a comprehensive content strategy and future-proofing the digital strategy for emerging technologies. The document provides a framework for presenting a digital strategy to others using an executive summary, background, action plan, and being prepared to address surprises.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
This document summarizes a presentation on marketing for small businesses. It discusses selecting a marketing partner by finding the right fit in terms of size, goals, experience and personality. It also discusses getting started with social media by having a clear plan with objectives, consistency, creativity and commitment. Small businesses are advised to use a 70-20-10 rule for budgets, focusing most on proven tactics while also improving and testing new ideas. Managing social media requires moderating guidelines and deciding whether to do it in-house or hire help.
This document discusses the return on investment (ROI) of digital content marketing. It argues that content is a way for brands to have conversations with consumers and support the sales process. An effective content strategy involves understanding the target audiences, their priorities and where they spend time online. It also requires content auditing, planning, creation, analysis and governance to establish the right messaging and distribute content successfully through various channels and vehicles. When done correctly, the document contends that content drives revenue for brands.
The Future of Content Marke0ng: How to Rise (and stay!) Above the NoiseG3 Communications
The document summarizes a webinar on the future of content marketing. It discusses how content marketing is becoming more important, with 70% of executives relying more on content than a year ago. It also notes that 90% feel overwhelmed by the amount of available content. The webinar panels discuss how to build an effective content marketing team and process, and emphasize creating original content (65%) while also curating (25%) and syndicating (10%) external content. It stresses the importance of content metrics and moving leads through the sales funnel.
This document discusses the importance of content strategy and outlines key principles for developing effective content. It defines content as words, photos, videos, social media, and emails and emphasizes that a content strategy is needed to ensure these elements effectively represent a brand and support user experiences. The document provides definitions of content strategy and lists factors like authenticity, clarity, and responsiveness that are important for successful content. It also offers tips for developing content like understanding the target audience and creating calls to action.
How to Successfully Attract Traffic - Miami HUG Meeting 01-21-15Jonathan Osorio
This document provides an agenda for a marketing user group meeting on attracting traffic. The agenda includes discussing content/inbound marketing, the buyer's journey, attracting traffic through blogging, and how to make blog posts more effective. The key points are that content should be targeted based on buyer personas and stages of the buyer's journey. An effective blog post has a clear purpose, hooks readers with the title and introduction, tells a story in a succinct manner, and achieves its goal without being longer than needed.
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15Mike Corak
The document outlines 8 digital trends for 2015 as presented by speakers at an event. The trends are: 1) Customer experience becoming a top priority, 2) Focusing on content quality over quantity, 3) Leveraging cooperative content like user-generated and employee-generated content, 4) Video becoming a main content format, 5) Paid social media gaining importance alongside organic social media, 6) Owned social media platforms making a comeback, 7) Search marketing integrating more with other channels, 8) Local marketing improving listings and integration across platforms. The document provides supporting data and recommendations for each trend.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
NTC 2017 Growth Hack Your Marketing PlanKimbia, Inc
You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus. You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget? How do I prioritize and know that I’m focusing in the right areas?” Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan. Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.
Arnie Kuenn is the CEO of Vertical Measures and gave a keynote presentation at DigimarconEast on content marketing. He discussed common mistakes companies make with content marketing, including lack of strategy, not creating original content, and failure to amplify content. He emphasized that content marketing requires buy-in from the entire company as a culture. It also requires having the right strategy, creating content people search for, and not skipping the ideation process when developing content ideas. Companies that truly understand these principles of content marketing are seeing great success with their online efforts.
Increasing your pipeline using social media - October 18Spotler
Is social media a pivotal part of your marketing strategy? Can you be sure you’re using the correct social channels? Are you looking for ways to boost your pipeline with social media? If you answered yes to all these questions, then this webinar was built with you in mind!
Highlights include:
Which social channels work best in the B2B sphere
How you can increase your pipeline using social media
Learn how CommuniGator have successfully used social media to increase revenue
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
--
Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
--
Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Traffic from Google and Bing tends to be high converting with a lower cost per conversion.
Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see:
· What link building is and the risks associated with it
· How link building can increase the value your content has to your marketing program
· Types of link building to do and not to do
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Lander Academy - Peep Laja's How to build websites that sellLander Inc
This document provides a systematic approach to website conversion optimization through research, testing, and removing friction. It discusses understanding user personas, phases, and motivations. Key factors that improve conversion rates are clarity on the website purpose and calls to action, creating a strong value proposition, generating a sense of urgency while minimizing distractions, and testing different design and content options. The goal is to use a scientific, data-driven approach rather than personal opinions to optimize the user experience and marketing effectiveness of a website.
This document discusses integrating digital strategy across an organization. It emphasizes that digital must be customer-centric and aligned with business goals. It highlights the importance of integrating customer service across digital channels like social media. It also addresses developing a comprehensive content strategy and future-proofing the digital strategy for emerging technologies. The document provides a framework for presenting a digital strategy to others using an executive summary, background, action plan, and being prepared to address surprises.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
This document summarizes a presentation on marketing for small businesses. It discusses selecting a marketing partner by finding the right fit in terms of size, goals, experience and personality. It also discusses getting started with social media by having a clear plan with objectives, consistency, creativity and commitment. Small businesses are advised to use a 70-20-10 rule for budgets, focusing most on proven tactics while also improving and testing new ideas. Managing social media requires moderating guidelines and deciding whether to do it in-house or hire help.
This document discusses the return on investment (ROI) of digital content marketing. It argues that content is a way for brands to have conversations with consumers and support the sales process. An effective content strategy involves understanding the target audiences, their priorities and where they spend time online. It also requires content auditing, planning, creation, analysis and governance to establish the right messaging and distribute content successfully through various channels and vehicles. When done correctly, the document contends that content drives revenue for brands.
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Content marketing is about fundamentally transforming a business to focus on serving customers through high-quality content rather than selling to them. It requires having a content strategy to understand customers and create content that solves their problems. Success also demands having a central content hub destination for customers, developing an effective amplification strategy across channels like social media and search, and unleashing employees as advocates through proper guidelines, measurement, and coaching. True success as a content-driven business requires company-wide commitment, a shift in thinking, and breaking down silos to focus on partnerships and customer experience.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
This document discusses how analyzing customer behavior and profiles can help shape a company's marketing strategy. It contains details about an upcoming webinar on behavioral analytics, including presentations from speakers from IBM, Zignal Labs, Social Media Today, and BuzzSumo. The webinar will cover topics like understanding audiences, creating buyer personas, tracking content engagement, and using analytics to improve the customer experience across channels.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Get better at digital marketing and avoid “random acts of marketing”
Digital marketing isn’t just a cheaper way of doing what we used to. Digital marketing is all about targeting, personalisation and engaging with the right people at the right time.
In this presentation, we look at how marketing acts as a wing man for sales – setting up the right conversations. In the age of the evolved B2B buyer, inbound marketing plays an increasingly important role in attracting the right customers. We look at how search, content and social media are key in attracting customers like a magnet. We look at the most effective digital marketing tactics and explore best practices, hints and tips for optimising your digital marketing activities.
Key topics include:
How to fill the funnel using inbound and outbound techniques
The most effective lead generation tactics
The importance of social media and search marketing
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Poster session from the National Council for Behavioral Health on April 2015. In an environment where it’s increasingly difficult to communicate your message through all the noise, telling and selling good stories about your organization can make the difference between being heard or invisible. Commit to crafting great narratives, even around data, when you’re reporting results. This strategy will more easily tout your organization’s successes, build relationships and inspire people to action.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
This document summarizes a webinar on the secrets of successful content marketing. It began with introductions of the speakers and provided tips for webinar attendees. The first speaker then discussed key aspects of effective content, including how-to tips, news, ideas, expert advice, and tying content to current events. Examples were given of both good and bad content. Statistics on commonly used B2B content marketing tactics were also presented. The benefits of content marketing to marketers were outlined. The second speaker discussed starting with customer knowledge, aligning content with the buying cycle, and content planning. The webinar concluded with a question and answer session.
Content Marketing: The Engine that Drives B2B Marketing435Digital
Content marketing is an important B2B marketing tactic because most B2B buyers complete 70% of their purchase research before becoming a sales lead. Content marketing involves understanding buyers' needs at each stage, and providing helpful information through multiple channels to build trust over the long-term without expecting immediate sales. Effective content marketing requires identifying audience pain points, auditing existing resources, repurposing content, creating new content consistently focused on customer needs rather than selling, and developing a content plan.
Inbound Marketing Habits How to Use SHARPER Thinking and Grow Your Business”
1. Inbound Marketing Habits: How to Use SHARPER
Thinking and Grow Your Business
Nate Riggs
NR Media Group
November 3, 2015
Heartland Payment Systems is the
lead sponsor of all RES events.
UnitedHealthcare is the
co-sponsor of all RES
events.!
2. Ask ORA:
• offers you a complete resource solution;
• is the only Ohio foodservice-specific
source for information you need to run
your business; and
• is a team that is exclusively focused on the
success of your foodservice business.
Period.
ORA - The Trusted Source for Information
Have a question? We’ll help you find the answer.
3.
4. How to Participate Today
• Open and close your panel
• View, select, and test your audio
• Submit text questions
• Q&A addressed at the end of today’s
session
• Everyone will receive an email with a link
to view a recorded version of today’s
session
• Your feedback is important! You will
receive a prompt to complete a survey at
the end of the session
5. Nate Riggs is the Founder and CEO of NR Media Group, a Columbus-
based Inbound Marketing Company and HubSpot Gold Partner. !
!
Over the past 15 years, he’s helped a wide range of brands adopt
strategies and technologies that evolve their marketing programs to meet
a new generation of internet-savvy consumers. !
!
Nate has delivered presentations at hundreds of industry conferences
and regularly contributes to major business publications such as the Wall
Street Journal, Harvard Business Review, USA Today, Chief Content
Officer Magazine and many others. He also leads the Columbus HubSpot
User Group, a local learning community of inbound marketers and
HubSpot users. !
!
On the side, he teaches on the marketing faculty at the Ohio University
College of Business and is an active board member of OU’s Schey Sales
Centre, an executive member of Professional Marketing Advisory Board
and co-chair of the Student Engagement Committee. !
12. Television viewing
has been
on a steady decline
since 2008.
@nateriggs | #inboundhabitsSource: Nielsen Ratings / BI Intelligence: The Future of Digital 2014
14. Image Credit: Luca Bruno / Associated Press 2013
St. Peter's Basilica: 2005!St. Peter's Basilica: 2013!
@nateriggs | #inboundhabits
15. In 2015, we carry the internet in our
pants.!
@nateriggs | #inboundhabits
16. Source: ComScore Mobile Lens 2014
In the U.S., Smartphone penetration
surpassed 72% in 2014.
@nateriggs | #inboundhabits
17. US homes now hold an average of
5.7 internet-connected devices per household.
Source: NDP Group survey of 4000 U.S. consumers @nateriggs | #inboundhabits
18. By 2018, video traffic will
account for 79% of all consumer
traffic on the web.
Source: 2014 Cisco Visual Networking Index @nateriggs | #inboundhabits
19. Winning the Zero Moment of Truth - Changing the Rulebook @nateriggs | #inboundhabits
20. Study: The Digital Evolution in B2B Marketing Conducted by CEB & Google
“Buyers reported being 57% through the buying process
before engaging a sales rep”
@nateriggs | #inboundhabits
21. • Prospect experiences
a problem.
• Searches online
to frame it up.
• Names the problem.
• Searches online for
useful content.
• Consumes media that
educates on solutions.
• Identifies providers.
• Narrows the list of
providers.
• Contacts a human to
compare providers.
• Decides on a provider.
22. @nateriggs | #inboundhabits
BUYER PERSONA
A semi-fictional profile of your ideal customer that helps
you understand their demographic and psychographic
information and ultimately their behavior.
23. @nateriggs | #inboundhabits
• Surveys
• Focus groups
• Online research panels
• Stakeholder interviews
• Web analytics
• Social media analytics
24. CONTENT LIBRARY
Collections of useful and relevant video, audio, written
content and downloadable offers, organized
systematically and made available to customers for free.
@nateriggs | #inboundhabits
63. “Because all of the brands are jumping in
and spewing content, there’s a
deafening noise.”
Jeremiah Owyang
Analyst, The Altimeter Group
“So, the one way to cut across that is to
advertise and make your content shine
higher.”
@nateriggs | #inboundhabits
68. ...the long term winners are
those who use the medium to
deliver information and
entertainment.
SHARPER Inbound Marketing Habits
@nateriggs | #inboundhabits
1. Search behavior
2. Harness intelligence
3. Answer questions
4. Real time
5. Production metrics
6. Editorial roadmaps
7. Reach fans
69. Nate Riggs, CEO
NR Media Group
Inbound Marketing Consultants
nate@nrmedia.biz
614-348-2646
Questions?
70. Upcoming ORA events
November 17th 2:00 - 3:00 pm
Webinar: Managing Employee Online Behavior
December 10th 2:00 - 3:00 pm
Webinar: Responsible Service of Alcohol
January 24th & 25th
North American Pizza & Ice Cream Show
(NAPICS), downtown Columbus
January 25th 9:30 am - 12:00 pm
Ohio Restaurant Association Safety Seminar
Check www.ohiorestaurant.org/res for future free
ORA RES events as well as recordings from past
RES events!
Heartland Payment
Systems is the lead
sponsor of all RES
events.
UnitedHealthcare is the
co-sponsor of all RES
events.