Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. What Social Media can do for your business
• Build communities across multiple platforms (on and offline) turning loyal
customers into fans and brand advocates
• Reach across Global Markets
• Enable personable customer support and invaluable market research and feedback
• Cost-effective skills-based recruitment
• Provide consumer insight and user demographics
• Generate awareness as well as advertising and promotion
• Establish your authority in your area of expertise - thought leadership
• Crisis Management
3.
4. How do you get ‘their’ attention?
• Provide valuable content
• Regularly and actively engage with multiple niche communities
• Ensure the technology is in place and works (share buttons, links, RSS feeds)
• Optimizing media – SMO (Social Media Optimization) Your popularity increases
search ranking results across all community driven sites. (hashtags, SEO, keywords
and back links)
5. Ways a brand can engage and interact with their audience:
• Social Networks (Facebook, • Social bookmarking (Delicious, Digg)
LinkedIn) • News Aggregation (Facebook,
• Niche topic forums (knitting) • Wikis
• Geo mapping (Foursquare, Gowalla)
• Micro-blogging (twitter)
• Audio sharing (Soundcloud, Spotify)
• Blogs and RSS feeds (Wordpress, • Social Gaming (Farmville, World of Warcraft)
Blogger) • Search Engine Recommendations (Google+,
• Brand specific forums (Porsche) SEO)
• Photo sharing (Flickr, Pinterest) • Ebooks and whitepapers (Scribd, Issuu)
• Video sharing (Youtube, Vimeo,
Ustream)
7. 1. Objectives
Start by asking
• Who you are
• why your creating a social business strategy
• And what you want to offer.
Rooted in core brand principles
- Define – your brand identity - brand voice (tonality) – brand personality
- Create brand social Guidelines – what you can and can’t do.
8. 2. Audience
Who are you aiming at?
Who is your audience?
Segment demographics Profiling –keep refining them until you are happy.
Consider Key Industry Influencers: The top 100
9. 3. Concept / Message
Message – brand -> media ->platform -> unique approach
• Consider your content to be used across a range of platforms
• Tailor your message for the medium
• A good concept travels across all different media, threading them together
seamless
Content Curation
• It is about where it is as much as what it is. SMO = SEO + popularity +
community driven site
• Consider keywords, hashtags, repetition, backlinks, SEO, analytics into the mix
• Consider whether you would be interested in your content?
Does it inform? Intrigue? Inspire? Engage ?
10. 4. Tools and Resources
Tools = Online applications and social networks of kinds, physical events, word
of mouth, traditional PR and marketing activity.
• Use and get to know your tools capabilities
Resources = People, time, offline equipment, collective knowledge base
• Understand your limits as well as capabilities
Work within your boundaries. If you over-extend your resources at the
beginning you will let down your community, your network and the trust you
had spent time building up . Be realistic.
11. 5. Metrics
Start by asking what you want to achieve
Know your tools
Where do they offer value? influence and reach?
1 - Divide your tracking into Mentions and sentiment – then
2 - Resonance, sharing (includes retweets), and intent.
Create regular measurement benchmarks to ensure your strategy is working
and if its not you are able to adapt it immediately.
Measure your progress:
Twitter Search https://twitter.com/#!/search-home
Follower Wonk http://followerwonk.com/
Twitter Count http://twittercounter.com/
Board Tracker http://www.boardtracker.com/
Klout & Peer Index
12. 6. Strategy
Putting it all together
• Build the metrics and benchmarks into the strategy
• Communicate the strategy all the stakeholders and team members.
• Create Static Guidelines to be able to adapt and act in real-time.
• It takes time to create content . Factor this in.
Content & Curation:
• Be constructive, informative, supportive, educational, personal and creative
• Create content for many mediums (video, audio, whitepapers, and more), to
be embedded within community driven platforms (with high SEO ranking.)
• Consumers are interested in content, not keywords. Reuse keywords for all
your content to climb to the top of your specialist subject
• Ensure all technology connects (links, buttons , widgets)
13. Remember
DO:
- Start with who, why and what you want to contribute.
- Be an active listener and offer valuable content, don’t project.
- Be realistic and assess your resources and tools before starting anything
- Include SMO into your strategy to support your efforts and increase your
search ranking
- Research , plan and communicate to your entire team. It affects them all.
DON’T
- Add to the noise – be constructive, informative, supportive, educational,
personal
- Don’t - Ignore your audience whatever you do! They’ve invested their
time in you by signing up to your page, or helping retweet your content.
Invest in them back.
15. Next Steps
Create your own strategy
Set up your accounts
Download the apps and start engaging with your audience
Manage the apps (as well as measure)
Tweetdeck http://www.tweetdeck.com/
Hootsuite http://hootsuite.com