Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Facebook Marketing Nowadays Facebook marketing is very popular because it is increasing day by day in a wide way. We will try to know about Facebook marketing pros and cons in this article.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Facebook Marketing Nowadays Facebook marketing is very popular because it is increasing day by day in a wide way. We will try to know about Facebook marketing pros and cons in this article.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Facebook marketing helps to create your brand and to reach to target customers. Video Ads, Image ads, carousel ads are various marketing tools available within facebook.
Advertising Agency business plan.
The Advertising Agency is one of the most common business ideas. It’s a kind of business which has a high demand for all the time. If you want to be successful in the Advertising Agency business, you must follow some critical success factors. The Advertising Agency business is a highly risk-averse business idea. If you don't get any business idea to start then you can easily start the Advertising Agency business to avoid any kind of risky business engagement. If you’ve wanted to start an Advertising Agency for years, it might be the best time to draw up a plan to open your business. The Advertising Agency business is growing rapidly. Customer/Clients demand makes this business so popular.
Over the years we have seen that the Advertising Agency business has continued to be on the upwards, as the demand for it continues to increase. Starting an Advertising Agency business is just like every other business needs for one to be methodically calculative. You need to start on the right footing. These Steps are such as renting or buying a space to use as an office or factory, acquiring the various equipment that is needed to do the production or serve the customers, find out the right employees with the required skills to run the Advertising Agency business. There are some other very technical steps to be followed to be a success in this business.
It is also very important that in running a Advertising Agency business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, the Advertising Agency business also provides some other services asides from the typical products/services.
For the Advertising Agency business owners, these are also other areas through which they can generate more funds for profitability and for running the business to grow successfully. When starting a Advertising Agency business, it becomes important to choose a location that is close to office areas or Residential areas.
You need a Advertising Agency business plan to get business funding such as Bank loans, Investors and sponsor-holder, etc. Your business plan should include market research, competitors analysis, target audience, marketing plan, and a financial and budgeting projection. A business plan should be 30+ pages with 15+ pages 5 years of Financial Plan. Similarly, the investors will ask you to submit the business plan and pitch deck according to their requirements. A business plan guides you to start and manage your business. This business plan is a roadmap for how to structure, run, and grow your business.
Hopefully, this Presentation will help you to write a good Advertising Agency Business Plan. Knock me for more details: https://planforstartup.com/
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Facebook marketing helps to create your brand and to reach to target customers. Video Ads, Image ads, carousel ads are various marketing tools available within facebook.
Advertising Agency business plan.
The Advertising Agency is one of the most common business ideas. It’s a kind of business which has a high demand for all the time. If you want to be successful in the Advertising Agency business, you must follow some critical success factors. The Advertising Agency business is a highly risk-averse business idea. If you don't get any business idea to start then you can easily start the Advertising Agency business to avoid any kind of risky business engagement. If you’ve wanted to start an Advertising Agency for years, it might be the best time to draw up a plan to open your business. The Advertising Agency business is growing rapidly. Customer/Clients demand makes this business so popular.
Over the years we have seen that the Advertising Agency business has continued to be on the upwards, as the demand for it continues to increase. Starting an Advertising Agency business is just like every other business needs for one to be methodically calculative. You need to start on the right footing. These Steps are such as renting or buying a space to use as an office or factory, acquiring the various equipment that is needed to do the production or serve the customers, find out the right employees with the required skills to run the Advertising Agency business. There are some other very technical steps to be followed to be a success in this business.
It is also very important that in running a Advertising Agency business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, the Advertising Agency business also provides some other services asides from the typical products/services.
For the Advertising Agency business owners, these are also other areas through which they can generate more funds for profitability and for running the business to grow successfully. When starting a Advertising Agency business, it becomes important to choose a location that is close to office areas or Residential areas.
You need a Advertising Agency business plan to get business funding such as Bank loans, Investors and sponsor-holder, etc. Your business plan should include market research, competitors analysis, target audience, marketing plan, and a financial and budgeting projection. A business plan should be 30+ pages with 15+ pages 5 years of Financial Plan. Similarly, the investors will ask you to submit the business plan and pitch deck according to their requirements. A business plan guides you to start and manage your business. This business plan is a roadmap for how to structure, run, and grow your business.
Hopefully, this Presentation will help you to write a good Advertising Agency Business Plan. Knock me for more details: https://planforstartup.com/
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.
Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Similar to Social Media Marketing for Start-ups (20)
"Marketing Growth Stack" presentation by Alex Rascanu at the Marketers Unbound meetup in Toronto on April 16, 2015. More about Alex: http://www.alexrascanu.com
Big Data for International DevelopmentAlex Rascanu
Alex Rascanu delivered the "Big Data for International Development" presentation at the International Development Conference that took place on February 7, 2015 at University of Toronto Scarborough.
Alex Rascanu delivered the "Growth Hacking with SEO" presentation on August 15, 2014 to an audience composed of students in Ryerson University’s Master of Digital Media class. More about Alex Rascanu: http://www.alexrascanu.com
Key Marketing Lessons from charity: waterAlex Rascanu
Alex Rascanu's "Key Marketing Lessons from charity: water" presentation at the #MarketersUnbound event organized by Marketers Without Borders at the Capital C office on June 3, 2014. More info. about Alex: http://www.alexrascanu.com. More info. about Marketers Without Borders: http://www.themwb.org
Alex Rascanu delivered the "33 Lead Generation Tips in 33 Minutes - Boost Your Marketing Career" presentation at the Inbound Marketing Toronto event on April 24, 2014. More information on the speaker: http://www.alexrascanu.com
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Fail Forward, How to Turn Mistakes into Steps to SuccessAlex Rascanu
Alex Rascanu delivered the "Fail Forward, How to Turn Mistakes into Steps to Success" presentation at the Learning Enrichment Foundation on November 20, 2013. More details about the presentation can be found at http://www.alexrascanu.com/fail-forward-turn-mistakes-into-success.
Alex Rascanu delivered the "How to Find Your Dream Job" presentation to 30+ job seekers at the Learning Enrichment Foundation office in Toronto, Canada. Date: September 19, 2013. More on this presentation: http://www.alexrascanu.com/how-to-find-your-dream-job/
Disruptive marketing in the retail worldAlex Rascanu
Disruptive marketing can challenge conventional thinking in an existing market or develop a new one. Focus on the job, not the consumer segment. Identify unconventional opportunities by looking for data that doesn't make any sense and trying to understand it. With disruptive marketing, you can change culture! And take on your biggest competitor and win. This presentation was delivered at the Innovative Evenings event in Toronto on May 23, 2013. More on this: http://www.alexrascanu.com/disruptive-marketing-in-the-retail-world/
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
Healthcare Costs And Performance in the OECDAlex Rascanu
The 'Healthcare Costs And Performance in the OECD' presentation was initially given to the University of Toronto class of Economics for Public Management – Expenses, in June 2009. For more information on the author:
http://www.rascanu.com
http://www.twitter.com/alexrascanu
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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• The best and most practical approach to implementing workplace discipline.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Social Media Marketing for
Start-ups
Alex Rascanu l Marketing Manager
Leveraging the power of social media to build brand awareness,
attract site visitors, and turn customers into promoters
3. Agenda
1. Inbound marketing and social media
2. Why social media is key
3. How to use social media
4. What to share on social media
5. Social media marketing goals
12. Benefits of Social Media Engagement:
1. Leads people to your website
2. Generates leads
3. Impacts positively your search engine
rankings
4. Grows your online social presence
5. Allows you to build relationships with
brand advocates and industry leaders
15. Best Practices: 1. One time set-up
Claim your company’s brand on Facebook,
Twitter, Google +, LinkedIn, plus any other site
your audience utilizes (e.g. Instagram)
Optimize your company’s profile on all of
these social media networks: include image or
logo, specify what your company does, and
include a link to your website
20. Best Practices: 2. Daily engagement
Engage in conversations: don’t just talk about
yourself
Develop a unique, but uniform voice
Be consistent in publishing content
Always include links and often mention others
Keep track of your ROI
22. Develop a unique, but uniform voice
- Create a style guide - Have a uniform voice
across the social media
channels
23. Be consistent
- How often to post
social media content
2 to 4 times/day
3 to 9 times/day
1 to 3 times/day
2 to 4 times/day
- Schedule messages
in advance
24. Always include links
By: Dan Zarrella at HubSpot
- Twitter CTR Heat Map - Link to relevant
content
25. Keep track of your social media ROI
- Use a marketing automation tool
(e.g. HubSpot, Marketo, Eloqua, Pardot, Act-On)
HubSpot dashboard example
27. 1. Blog posts
- Share your own blog posts once you publish
them
- From time to time, you can post some of your
older content as well, as long as it’s evergreen
28. 2. Resource offers
- Share the resources you’ve just created
(whitepapers, webinars, infographics, etc.)
- Post resources you’ve created in the past,
but which are still evergreen
29. 3. Interesting excerpts
- Post excerpts from blog posts
- Share excerpts from
resource offers
- Post excerpts from other
people’s blogs and resource
offers related to your industry
(and let them know you did this)
30. 4. Visual content
- Share visual content (esp. on Facebook,
Instagram, Pinterest, Google +)
31. 5. Answer questions and share quick
facts
- Answer common questions
- Share statistics and little known facts
relating to your area of expertise
- Answer questions that potential customers
are asking now on social media (for Twitter
use HootSuite or TweetDeck, participate in
LinkedIn groups, get active on Quora)