The document discusses removing behavioral barriers to safety through applied behavioral analysis and action planning. It advocates focusing on changing behaviors before attitudes by measuring and managing behaviors directly. Behaviors are classified as enabled, difficult, or non-enabled based on employee control and support. ABC analysis is presented as a tool to understand behaviors by examining antecedents, behaviors, and consequences. Positive reinforcement through timely, consistent, and meaningful consequences is argued as most effective for changing behaviors compared to punishment or negative reinforcement.