Audio Production & Music Business; Full Sail University

1. PERSONAL BRAND EXPLORATION
Steve Russell
Project & Portfolio I: Week 3
December 14, 2019

2. Steve Russell was born and raised in Manchester,
Jamaica and graduated from Franklin High School
within Somerset, New Jersey. Self-made;
Entrepreneur. Aspiring talent for prosperity.
Heavily driven consciously by the universal
science of “Sound” & “Music”. Steve embraces
his cultural background because it’s what
motivates him to be proactive. Also, self-taught
communicator who has established excellent
professional relationships with many musicians,
producers, and key figures in the music industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sound Engineering
• Chief Executive
• Music Composer and Arranger
Creator Archetype - Develop artistic
control and skill to the team through
versatile visions from audio
production.
Game Audio for Sony Interactive Entertainment PlayStation

4. • DEMOGRAPHICS: 70% of Americans
ages 13-64 play games. Of those 192
million gamers, 94 million primarily play
on gaming consoles such as Xbox One
or PlayStation 4, 66 million on a
smartphone or tablet, and 22 million
are devoted PC gamers.
• PSYCHOGRAPHICS: Customer
doesn’t mind spending funds on
premier video game titles or attributes.
Purchasers would rather have fun at
any cost to perfect their comfort zone.
• IDEAL AUDIENCE MEMBERS: Wes
H., Software Engineer (Sony), Mary
Wilson, Digital Retail (Sony), Neil
Peters, Senior Manager (Sony)
Recruiters & Hiring at SONY, ROCKSTAR GAMES, and DEF JAM
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Invest into creating a indie studio then apply for sound
design jobs at Sony and various studios/developers.
‣ Network and provide a strong cover letter
expressing the passionate history about the brand.
Genuinely email and deliver music demos to
multiple developers & team members on Sony
Careers by December 31, 2020.
Mid Term: (2025)
• Establish a passionate team and foundation that is
recognized for its art and visions from various aspects.
‣ Incorporate a deeper community with Sony to bridge
and curate memorable alliances through cross-play
attendance by 47% nationwide by November 2025.
Long Term: (2040)
• Establish a Record Label that platforms artists to strive
continuously from genuine support.
‣ Earn recognition from hard work and sales.
Plaques, accolades and awards. Partnerships,
Sponsorships and memorability.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital Marketing 84%
Pro Tools 70%
Critical Thinking 75%
Active Listening 66%
SOFTHARD
iMovie 10%
Microsoft Excel 10%
Speech Recognition 40%
Getting Information 69%
SOFTHARD

7. Excellent communication and project
management skills.In-depth knowledge of
the process and techniques of sound
development and management techniques.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 years experience Executive Production
and Management.
• 4 years in sound recording for music
studio (Jersey Street Team Music)
Education:
• Audio Production Certification, Full Sail
University(2019)
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Grammy-Winning Producer

9. COMPETITION
Elliot Dumville
Industry Experience:
• Product Management
Education:
• University Of Cambridge
Leadership Experience:
• Customer Engagement at Sony Playstation
Skills and Proficiencies:
• Social Media - 63 endorsements
• Digital Market - 76 endorsements
• Gameplay media - 81 endorsements
Steve Russell
Overall Online Presence:
• 660+ connections, LINKIN premium membership
• Grade: Good, 79 out of 100
Industry Experience:
• 7 years experience Executive
Production and Management.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Chief Executive
Skills and Proficiencies:
• Digital Marketing - 84 endorsements
• Critical Thinking - 75 endorsements
• Pro Tools - 70 endorsements
Overall Online Presence:
• 700+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile. Various social media outlets to get viewer
involved.
• Grade: Average, 67 out of 100

10. COMPETITION
Rhea DeBolt
Industry Experience:
• ~Technical Recruiter 3yrs,3mo
Education:
• Marketing, B.A.
Noteworthy Experience:
• Entrepreneurship - Sr. Technical Recruiter at Sony
Playstation
Skills and Proficiencies:
• Cloud Gaming - 25 endorsements
• Recruiting - 80 endorsements
• Engineering - 68 endorsements
Overall Online Presence:
• 900+ connections, LINKIN premium membership
• Grade: Good, 84 out of 100
Steve Russell
Industry Experience:
• 7 years experience Executive
Production and Management.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Chief Executive
Skills and Proficiencies:
• Digital Marketing - 84 endorsements
• Critical Thinking - 75 endorsements
• Pro Tools - 70 endorsements
Overall Online Presence:
• 700+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile. Various social media outlets to get viewer
involved.
• Grade: Average, 70 out of 100

11. BRAND POSITION
Always strive continually proactively. Learning stops
at the grave. Provide quality instrumentations for
musicians around the world.
STEVE “INTOREALVIBES” RUSSELL
Steve earned the nickname
“IntoRealVibes” inspired by his
street name first 3 letters
initials.
(Irvington Ave) [IRV]
“IntoRealVibes”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sound Advice Tour W/ KATO ON THE TRACK
‣ Toronto, Canada March 7th 2020
• COMIC-CON
‣ NYC, October 2020
• E3 EXPO
‣ Los Angeles, June 2020
Digital Marketing
• Primary Content: Utilize digital distributors with original
content making the industry aware of my craftsmanship
publicly.
• Primary Tools: Soundcloud and Instagram - Sponsor and
promote advertisements to further promote my brand.
• Website: Recommend Full Sail digital portfolio site to multiple
customers; advertise free content and references.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Respectfully looking to be inspired by a knowledgeable
Sage online & offline that’ll express life teaching
lessons capable of platforming a foundation of students.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Mastery in Digital Marketing, December. 2019
• Audio Engineering, October 2019
• Audio Production, October 2019
Soft Skills
• Coordination, Sept. 2019
• Time Management, Oct. 2019
• Writing Oct. 2019
• Monitoring, Nov. 2019

14. Steve Russell
My name is Steve Russell and my ambition is
fueled passionately by music. 7 out of 10 music
lovers including myself have hard times being publicly
accepted. My desire is to express unlimited interest in the music field to
globally showcase the positive attributes equipped with this life experience.
Let’s revolutionize the world cooperatively by genuinely supporting each
others Independent platforms. I’d like to establish a record label in the near
future to help fulfill those aspiring dreams.
“

15. REFERENCES
Russell, Steve (2019). Steve Russell LinkedIn Profile.
Retrieved December 14, 2019, from https://www.linkedin.com/
in/steve-russell-5296b2197/
E3 2020. (n.d.). Retrieved from https://www.e3expo.com/.
playstation Jobs. (n.d.). Retrieved from https://
www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn
&typedKeyword=playstation&sc.keyword=playstation&locT=&l
ocId=&jobType=.
Sound Advice. (n.d.). Retrieved from https://
www.soundadvicetour.com/.
Summary Report for: 11-1011.00 - Chief Executives. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
11-1011.00.
Summary Report for: 27-2041.04 - Music Composers and
Arrangers. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/27-2041.04.
Summary Report for: 27-4014.00 - Sound Engineering
Technicians. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/27-4014.00.
Takahashi, D. (2019, December 4). CTA: 70% of Americans ages
13-64 play games. Retrieved from https://venturebeat.com/
2019/12/03/cta-70-of-americans-ages-13-64-play-games/.