This is a presentation of Jacob Sims' personal brand. He is a developing music brand and artist manager exceed to explore the boundaries of the United States Music Industry.

1. PERSONAL BRAND EXPLORATION
Joseph Sims
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. • I am a music enthusiast with a background in the
music industry.
• I gained exposure to the industry at an early age
since my dad worked as an artist manager for one of
the biggest labels in the state.
• I often would interact with the artists and producers
and even had an opportunity to produce local music
for emerging.
• Even so, my focus shifted after getting a bachelors
business and specializing in entertaining business.
I also am skilled in music production and can play a
number of instruments including the guitar, keyboard,
drum sets, the violin, among others.
• I am passionate about the music business and I
perceive anyone with talent as an entity whose
bounds are worth exploring.
.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Music Publicist
• Booking Agent
(OnetOnline.org. 2023)
BRAND ARCHETYPE
• As an artist manager, I will ensure that my
clients are encouraged to grow and
develop by recommending new trends and
sounds.
• I will ensure that I negotiate the best deals,
appropriate proceeds, and licensing
opportunities.
• I will also protect the artist through the
creation of a positive and supportive
relationships with the artists
(OnetOnline.org. 2023).
Music Business for Music Industry

4. [Recruiters and hiring managers at Sony]
TARGET AUDIENCE
Stephen Divenere
Outreach Plan:
• I will conduct a social media and general online search
on how to reach the individual.
• My initial mode of contact with the individual will be
through LinkedIn after, a professional networking
platform.
• I will make frequent communication requests through
the social media platforms for at least 6-months. I will
make e-mail follow ups to ensure that I get his attention
(LinkedIn. n.d.).
PROFILE
PICTURE Strategic Talent Acquisition
at Sony Music
Carol Bonilla
Outreach Plan:
• I will conduct a social media and general online search
on how to reach the individual (Sony Music Group,
2023).
• My initial mode of contact with the individual will be
through LinkedIn after, a professional networking
platform (LinkedIn. n.d.).
• I will try to get closer contacts through m existing
networks to the company. For at least 6-months, I will
make e-mail follow-ups on the progress of my request.
PROFILE
PICTURE Talent acquisition at Sony
Music
Alyssa Ramirez
Outreach Plan:
• I will conduct a social media and general online search
on how to reach the individual.
• My initial mode of contact with the individual will be
through LinkedIn after, a professional networking
platform (LinkedIn. n.d.).
• I will try to initiate a connection through friends in the
music industry signed to the company. Also, for 6-
months, I will make e-mail follow ups to ensure that my
PROFILE
PICTURE
Talent Acquisition
Coordinator at Sony Music
Entertainment

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• To grow my brand awareness online through
consistent publishing of artist management content.
‣Increase my social media following by at least
20% by the December 31, 2023.
Mid Term: (2024 - 2030)
• Orchestrate record releases and tours for at least five
major artists in the state and region.
‣To have at least three major artists in the
region under my management before 2026.
Long Term: (2030 and over)
• To have an independent contract with Sony, the
biggest music production company, as one of the
head talent managers.
‣To have at least 6 of my artists reach and
surpass platinum sales by 2032.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic Design
SOFT
HARD
Expert
Music Production (Glassdoor. 2023) Expert
Communication Expert
Client Relations Management Expert
Finance and Accounting
SOFT
HARD
Adept
cr
ea
te
m
ar
ket
in
g
an
d
m
er
ch
an
dis
in
g
str
at
eg
ies
Expert
Ability to multitask (Glassdoor. 2023) Expert
Provide timely feedback, campaign updates, and
actionable insights (OnetOnline.org. 2023)
Expert
Create marketing and merchandising strategies

7. I help artists do reach their music career
heights by offering personal, professional,
and world class management.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Booking Agent, Music Avenue, 2016-
2017, Chicago, IL.
• Artist Manager, Soundwave Records.
2018-2021, New York, N.Y.
Education:
• Bachelor of Arts in Music Business, Full Sail University, 2024.
Awards:
• Organized and managed a sold-out
concert for a rising music artist, resulting
in increased fan following and revenue
(Glassdoor. 2023).
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Hannah Greve
Industry Experience:
• Stage Manager, UMBRA Sound Stages ·
Part-time, Mar 2023 - Present · Newburgh,
New York, United States · On-site
• Photographer, City Winery · Freelance;
Aug 2021 – Present; Hudson Valley, NY.
Education
• Full Sail University; Bachelor of Science - BS, Music
Business, Jan 2020 - Apr 2022
• William Paterson University of New Jersey; Bachelor of
Arts in Communications, Media Production, 2016 –
2018 (LinkedIn. n.d.).
Leadership Experience:
• Pop Punk Palooza, Aug 2016 – Present.(Host)
• Social MediaSocial Media
• Mayview Community Center Center, Apr 2020 - Present
Skills and Proficiencies:
• Interpersonal Communication - 3 endorsements
• Photography- 2 endorsements
• Radio Production - 3 endorsements (LinkedIn. n.d.)
Joseph Sims
Overall Online Presence:
• 445 connections. Banner image customized. Detailed
profile. No published articles. Active on Twitter,
Instagram and website. Her LinkedIn URL not
customized.
• Grade: Average, 75 out of 100 (LinkedIn. n.d.)
HEADSHOT
Industry Experience:
• Booking Agent, Music Avenue, 2016-
2017, Chicago, IL.
• Artist Manager, Soundwave Records.
2018-2021, New York, N.Y
Education:
• Bachelor of Arts in Music Business, Full Sail University,
2024.
Leadership Experience:
• Developed and executed effective marketing strategies
resulting in increased brand awareness and fan
engagement.
• Built and managed a talented band resulting in
improved performance and fan following.
Skills and Proficiencies:
• Project operations management - 6 endorsements
• Contract Negotiation - 5 endorsements
• Strategic Planning - 6 endorsements
Overall Online Presence:
• 545 connections, Customized banner image.
Professional headshot. Detailed profile. No published
articles. Active on twitter, Instagram, Facebook, You
Tube, Tik-Tok. is their LinkedIn URL customized?
• Grade: Average, 70 out of 100

10. COMPETITION
Otara Athukorala
Noteworthy Experience:
• Work with artists to manage their career development
and ongoing opportunities within the studio (LinkedIn.
n.d.).
Joseph Sims
Industry Experience:
• Sony Music Entertainment, Full-time ·
Artist Campaign Manager.
• Marketing/Media Digital Publishing
Internship. NSW Business Chamber,
Jan 2017 - Feb 2017 (LinkedIn. n.d.).
Education:
• Macquarie University, Bachelor’s Degree, Marketing
and Media, 2014 – 2017 (LinkedIn. n.d.).
Skills and Proficiencies:
• Social Media Management – 3 endorsements
• Marketing- 1 endorsements
• Brand Management - 7 endorsements (LinkedIn. n.d.).
Overall Online Presence:
• 341 connections. Banner image customized. No
published articles. Active on Twitter, Instagram. Their
LinkedIn URL not customized.
• Grade: Average, 75 out of 100 (LinkedIn. n.d.)
Industry Experience:
• Booking Agent, Music Avenue, 2016-
2017, Chicago, IL.
• Artist Manager, Soundwave Records.
2018-2021, New York, N.Y.
Education:
• Bachelor of Arts in Music Business, Full Sail University,
2024.
Leadership Experience:
• Developed and executed effective marketing strategies
resulting in increased brand awareness and fan
engagement.
• Built and managed a talented band resulting in
improved performance and fan following.
Skills and Proficiencies:
• Project operations management - 6 endorsements
• Contract Negotiation - 5 endorsements
• Strategic Planning - 6 endorsements
Overall Online Presence:
• 545 connections, Customized banner image.
Professional headshot. Detailed profile. No published
articles. Active on twitter, Instagram, Facebook, You
Tube, Tik-Tok. is their LinkedIn URL customized?
• Grade: Average, 70 out of 100

11. BRAND POSITION
For new and established music artists, I provide a
passionate and goal oriented management
service because of my passion in talent
discovery, nurturing, and promotion for current
and future industry success.
“Joseph Sims”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Music Merchants (NAMM)
‣ 3-5 June | Anaheim, California (MMF. 2023).
• SXSW Conference & Festivals, the future of music
conferences
‣ 10-19 March, 2023 | Austin, Texas (MMF. 2023)
• MMF-US Music Manager Summit
‣ 12th June, 2023 | New York Summit (MMF. 2023).
Digital Marketing
• Primary Content: I will primarily publish short videos and
graphics on artist management, the music business, and the
events to attend for those in the industry.
• Primary Tools: I will primarily use Instagram, LinkedIn and
Twitter to promote content. The posts will be made three times
each week but responses to reviews made immediately. The
content will be made in form of text, video, infographics, and
still images.
• Website: I will use SEO tools to promote the content. Also, I
will use tools such as HubSpot and Google Analytics to
ensure that my network base is expanded. I will consider
referrals in expanding my brand awareness and follower base.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek to have an individual with at least 10-years of
experience in the music business as my mentor. As
stated previously, my father has been in the business
since I was born (Bestaccreditedcolleges.org. 2023). He
emerges as the best mentor other than the sum of
partners he has worked with for decades. Immediately
(10/04/2023)
Formal Education
• Bachelor of Arts in Music Business, Full Sail University,
2024.
Technical Skills
• Certified Talent Management Strategist (CTMS)-
Brandon Hall Group’s Certification Program, May, 2023.
• Finance and Accounting, Full Sail University, April,
2023 (Bestaccreditedcolleges.org. 2023).
• Harnessing Technology Across the Musician Business-
Berklee, May, 2023.
Soft Skills
• Music Business Communication – Berklee, August,
2023.
• Time Management Skills - Berklee, August, 2023.
• Adaptability and executive function – Berklee, August,
2023 (Bestaccreditedcolleges.org. 2023).

14. Joseph Sims
You know the challenges involved in finding gigs and the right partnerships?
Well, what I do is use industry experience and a troop of networks to
manage your music business. In fact, I have been listed among individuals
to receive an outstanding performance award in managing and promoting
talented artists.

15. REFERENCES
Bestaccreditedcolleges.org. (2023). Music Management Schools
and Colleges in the U.S. Bestaccreditedcolleges.org.
https://bestaccreditedcolleges.org/articles/music-
management-schools.html
Glassdoor. (2023). Sony Music Entertainment Label Manager
Jobs. Glassdoor. https://www.glassdoor.com/Jobs/Sony-
Music-Entertainment-Label-Manager-Jobs-
EI_IE37127.0,24_KO25,38.htm?filter.countryId=1
LinkedIn. (n.d.). Music and Artist Manager at Sony. LinkedIn.
https://www.linkedin.com/search/results/all/?keywords=
Artist%20Manager%20at%20Sony%20Music&origin=HISTO
RY&sid=vMR
MMF. (2023). Music Managers Forum - US. MMF-US.
https://www.mmfus.com/events
OnetOnline.org (2023). Occupation Keyword Search.
Www.onetonline.org.
https://www.onetonline.org/find/result?s=Talent+and+M
usic+management
Sony Music Group. (n.d.). Sony Music Artists Inc.｜Company
Information｜Sony Music Group Corporate Site. Sony
Music Group Corporate Site. Retrieved April 9, 2023, from
https://www.sme.co.jp/en/company/groupcompanies/sm
a/
Statista (Ed.). (2023). Topic: Music Industry in the U.S. Statista.
https://www.statista.com/topics/4948/music-
industry/#topicOverview
ZipRecruiter. (2023). SONY Music Jobs. ZipRecruiter.
https://www.ziprecruiter.com/Jobs/SONY-Music