2. The eldest of eight siblings, Paris Pearce grew up in
a small town of Dothan, Alabama, which shaped
his “southern royal” ethics and principles. He’s
been an avid hip hop/entertainment fan his entire
life and dreams of marketing events/tours and
artists for himself through his own label. After
serving 8 years in the U.S. military as a soldier,
Paris enrolled in the Music Business program at
Full Sail University where he’s focused on
developing artist management and touring skills.
Identity
3. Profession
Potential Job Titles:
• Agents and Business Managers of Artists, Performers,
and Athletes
• Director- Stage, Motion Pictures, Television, and
Radio
• Sound Engineering Technicians
Royalty Archetype - creating a prosperous branded
community that live the lifestyle of exclusivity by growing
authority & audience. Partnering with other “A-Listers” to
set the standard, look, and act the part to encourage
audiences to share in the success and inspire them to have
good taste by following the brand to be just as royal in their
own right.
Artist Development for Hip Hop Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
Luca Brasi 3 Tour, Kevin Gates, BWA
4. • Demographics: 76% Male, 17-38 years
old, Mixed Ethnicity, Married, College
Educated, Located in NE America.
• Psychographics: Enjoys risky outdoor
activities, spends free time creating art
with kids inside or out, adheres to a
prestige lifestyle and leadership, regularly
promotes a better way of life.
• Ideal Audience Members: Trish Sterling,
Marketing Director (RocNation),
Kimberly Bedoya, Marketing &
Communications Manager (RocNation),
Marvin Resende, Branding & Strategic
Partnerships (RocNation)
Recruiters & Hiring Managers at Roc Nation, Live Nation, and Universal Music Group
Target Audience
5. Goals
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level artist development at Roc Nation.
‣ Connect with, and send a follow up promotional email to,
32 Roc Nation team members on LinkedIn by December
31, 2020.
Mid Term: (2023)
• Begin studying Fashion Design at an accredited institute
‣ To either begin or already have been in class by August
2023
Long Term: (2030)
• Establish a Royal Music Media Conglomerate that helps aspiring
artists, producers, and fashion designers to increase sponsorships,
brand knowledge, and career development.
‣ Save a total of $100,000, complete 15 full length albums,
mixtapes, compilations, and video/film projects, and
secure 5 business partnerships by December 31, 2040.
6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in Trade & Current Proficiencies:
Brand/Campaign Design 60%
Adobe Creative Suite 55%
Time Management 90%
Public Speaking 70%
SOFTHARD
Accounting Software 10%
Web Page Creation and Editing Software 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. I help genuine music lovers increase self
realization by immersing themselves with
royalty inspiring musical storytelling.
Promise
8. Credentials
Work Experience:
• 8 years service in U.S. Army
• 4+ years in freelance artist development
and touring
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Army Achievement Medal, U.S. Army(2x)
Picture Relevant
to Your Industry
Goes Here
9. HEADSHOT
Competition
Patrick Brush
Industry Experience:
• Does not include work experience on profile;
assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media, B.S. at
Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to well-
disciplined young man
• MOAA Award, AFJROTC award for leadership recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Paris Pearce
Overall Online Presence:
• Less than 200 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no articles
published, inactive on social media, URL not yet customized
• Grade: Poor, 15 out of 100
HEADSHOT
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements Skill 2
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, detailed summaries throughout profile with two
content pieces, no articles published, sporadically active
on personal social media accounts, URL customized
• Grade: Average, 58 out of 100
10. HEADSHOT
Competition
Tracie Kalkbrenner
Noteworthy Experience:
• Entrepreneurship - President of promotions company for
over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Paris Pearce
Industry Experience:
• 13 years of marketing experience, 1 year
as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, detailed summaries throughout profile with two
content pieces, no articles published, sporadically active
on personal social media accounts, URL customized
• Grade: Average, 58 out of 100
HEADSHOT
11. Brand Position
For genuine music lovers who desire an increase in
self realization and manifestation, I provide an
immersive experience, transporting people to their
own royalty inspired musical infused world because
we are all Kings and Queens in the eyes of music!!
PARIS ”PRYNX PARIS” PEARCE
12. Networking & Marketing
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• SyncSummit
‣ Los Angeles, CA ~ Dec. 2-3
•
Digital Marketing
• Primary Content: Vlog/web-series called “PrinceTV”; 25-35min. episodes
telling personal stories, doing Q&As, WaveCare tutorials (hair), Day in the
Life (Live), random adventures, music reviews; 1 episode per week to
introduce the channel; record for 90-180 days, edit for 30-45, eventually
routine post daily content year round, live/curated; host and syndicate
through YouTube
• Primary Tools: Twitter and Instagram - promote podcast through 30 sec.
promo videos on Insta, 90 sec. long promo videos on insta story within 24
hours prior to new post on YouTube; daily personal interaction on Twitter;
• Website: Full Sail digital portfolio site to showcase school work; use vlog to
showcase personal creative knowledge and embed channel episodes
Picture of You
Goes Here
13. Professional Development
Mentor
• Seeking senior-level independent label pro with at least 15
yrs of experience in the music/entertainment industry;
family man that upholds self respecting values, Jan. 2021
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
• Complete Audio Production certificate by end of 2022
• Complete Fashion Design School by 2025
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2020
• SEO Foundations - Lynda.com, May 2021
• WordPress 5 Essential Training - Lynda.com, May 2021
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2020
• Business Writing Principles - Lynda.com, Oct. 2020
14. Paris Pearce
You know how the hip hop and R&B music you’ve heard
has been gradually slipping over the past decade? I have to and I
feel just like you! Well, what I do is produce personal brand
connections that uplift, entertain, and inspire all cultures to celebrate remarkable feats of bravery
and honor within themselves first and always. In fact, after serving 8 years as a U.S. solider, I
produced an aura that garnered attention from local pastors for me to speak with the youth in
my home town. Parents often referenced my persona as the reason they feel safe with my help at
guiding their futures.
“
Picture of You
Goes Here
15. References
Brush, P. (2019). Patrick Brush LinkedIn Profile.
Retrieved April 14, 2019, from https://
www.linkedin.com/in/patrick-brush-a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn
Profile. Retrieved April 14, 2019, from https://
www.linkedin.com/in/tracie-kalkbrenner-5113503/
Gates. K. (2018). https://www.facebook.com/
thebombfactorydallas/photos/
a.1858911917562731/1858912227562700
Gates. K. (2018). https://www.facebook.com/
thebombfactorydallas/photos/
a.1858911917562731/1858912227562700
Studio, S. B. (2020, August 28). SBS Recording Kit.
Retrieved November 02, 2020, from https://
www.instagram.com/p/CEc8s5TBus-/?
utm_source=ig_web_copy_link
RocNation, (2020). https://www.linkedin.com/
company/roc-nation/people/
