Nate Davis is exploring developing his personal brand as a marketing coordinator and social media manager focused on digital marketing and business development for unsigned music artists. He has created a strategic personal brand plan with short, mid, and long term goals focused on expanding his client base and services. His skills include performing arts, web development, client branding, and business development. He is currently a student pursuing an Entertainment Business degree with the goal of landing an entry-level marketing position upon graduation in 2020.

1. Personal Brand Exploration
Nate Davis
PROJECT AND PORTFOLIO I: BUSINESS & MARKETING - ONLINE
August,30 2019
PERSONAL BRAND EXPLORATION
Nate Davis
Project & Portfolio I: Week 3
August 30, 2019

2. Nate Davis is an Entertainment Business
Entrepreneur originally from Grand
Prairie, Texas. Nate enrolled at Full Sail
University for a bachelor’s degree in
Entertainment Business. Though he
graduates in 2020, he continues to seek
out opportunities because he believes
that every job, booking, or gig he
receives is another checkpoint that
reminds him he is a step closer to his
dream.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Social Media Manager
• Brand Manager/Developer
Creator Archetype - The Creator Brand
Archetype is all about beginnings. You make
things out of nothing. You put together pieces
in ways that others never think to do. You are
a master of your craft... no matter what your
tools of the trade are. Seek to improve your
technique, tools, and dedication to your “art.”
Others are inspired by your talent and skill.
Share your process and what you know to let
people “into the studio” of your brand.
Digital Marketing and Business Development for Music Artists

4. • DEMOGRAPHICS: 40%
Female, 60% Male. 18-28 years
old, Predominately African
American, Single, Some College
Educated, Located in Dallas/Fort
Worth Metroplex(Texas).
• PSYCHOGRAPHICS: Enjoys
going to concerts, typically
developing their own original
music, not represented or utilizing
music marketing strategies
effectively.
• IDEAL AUDIENCE MEMBERS:
Sony Music Entertainment,
Columbia Records, Solo-unsigned
music artists.
Record Labels, Hiring Managers, and Solo Music Artists
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position(entertainment
based).
‣ Connect with, at least 50 un-signed music
artists by the end of 2019 and obtain at least 3
artists as clients.
Mid Term: (2025)
• Turn my brand and services into an LLC
‣ Expand client list and maintain at least 5 active
clients a month.
Long Term: (2040)
• Establish a multi-media production studio focusing on
producing Film, T.v, and Theatre content while
providing tailored requested services for clients.
‣ Gross 300 million dollars in revenue by the end
of 2040. Developing my own films as well as
starring in other shows, performances and
movies.

6. SKILLS ANALYSIS
Performing Arts
eb Development
Busness Develp
Client Branding
70 75 80 85 90
85
90
80
89

7. Marketing yourself is about getting others to relate to
you. Nate Davis provides custom tailored strategies
for his clients that increases their visibility, popularity,
and potential business. As an actor, Nate fosters
professionalism and a fresh approach to his roles that
allows his performance to stand out.
- NATE DAVIS -
PROMISE

8. CREDENTIALS
Work Experience:
• 7 years Retail Merchandising and
Business Operations
• Currently the Marketing and Advertising
Coordinator for solo Music Artist
• Developed Business Plan and Executive
Summary for Solo Music Artist
Education:
• Entertainment Business B.S.,
• Full Sail University (Exp. 2020)
•
Audio Production Art institute of Dallas(1 yr)

9. COMPETITION
Andrea Portela
Industry Experience:
• Raised in the Music industry and have
developed a strong understanding of
all aspects of this business: artist,
label, partner and consumer
Education:
• FIU-College of Business/Bachelor’s Degree, Marketing
• Penn State-MBA, Marketing
Positions Held:
• Present-Marketing(Apple Music)
• 2014-2017 Digital Account Manager,Associate Director
of Digital Accounts(Sony Music Entertainment)
Skills and Proficiencies:•
• Relationship/Account Management
• Digital Sales
• Social Media
• Customer Acquisitions
• SEO Optimization
• Business Development
Nate Davis
Overall Online Presence:
• Exactly 200 connections, banner image not yet
customized, professional headshot, great lighting active
on social media, no personal url, 90 out of 100
Industry Experience:
• Less than 1 year social media
marketing, planning and coordinating for
Solo Music Artist
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Business Operations Manager-(hiring training and
development)
• Drum Lessons
Skills and Proficiencies:
Performing Arts
Theatre, Film, Commercial, Modeling
89%
Web Development
Customization
80%
Microsoft Office
Excel, Word, Powerpoint, Publisher
92%
Client Branding
Marketing Strategy, Implementation
85%
Business Development
Business Plan, Executive Summary, Budget Development
85% Overall Online Presence: 538 IG Followers 29
Linkedin Connections, personal url, active on
social media 70 out of 10

10. BRAND POSITION
Taking ideas and turning them into profitable
realities.
NATE “IRON MAN” DAVIS
Nate Davis earned the
nickname “iron man” from his
love of the marvel super hero
and his tech savvy skills and
interests.

11. NETWORKING &
MARKETING
Industry Events & Organizations
• T.D. Jakes Megafest: In the past, MegaFest has brought in crowds as
large as 90,000 — with star-studded guests like Oprah Winfrey and
director Tyler Perry.
• The Recording Association of America: (RIAA) works to
protect the intellectual property and First Amendment rights
of artists and music labels.
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”;
15 min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote content through
30 sec. promo videos and carefully selected/planned photos;
LinkedIn - network with industry pros and publish monthly
articles highlighting some of my music marketing and acting
progress.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music marketing work and
success. Also will be used as a platform for housing my
performing arts content.

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking one that knows the in’s and out’s of the
business. One that is active in the industry and has an
exstensive resume and network.
Formal Education
• Complete Entertainment Business, B.s., Full sail
University(2020)
Technical Skills
• WordPress 5 Essential Training - Lynda.com, May
2019
• Social Media Management
• Client Web Development
Soft Skills
• Entertainment Business Law

13. Nate Davis
There’s a gap between very talented undiscovered artists and the music
performance industry. There’s also an untapped market of undiscovered artists that needs
guidance to furthering and expanding their music career. I want to be the bridge between the unsigned artist
and the audience by providing tailored music marketing strategies to the artists in order to increase their
audience and develop their brand.
“
ELEVATOR PITCH

14. REFERENCES
Davis, N. (2019). Nathaniel Davis. [online] Linkedin. Available
at: https://www.linkedin.com/in/nathaniel-davis-6929a115a/
[Accessed 1 Sep. 2019].
Portela, A. (2019). Andrea Portela. [online] Linkedin. Available
at: https://www.linkedin.com/in/andreaportela/ [Accessed 1
Sep. 2019].
Lynda.com - from LinkedIn. (2019). WordPress 5 Essential
Training. [online] Available at: https://www.lynda.com/
WordPress-tutorials/WordPress-5-Essential-Training/
651229-2.html [Accessed 1 Sep. 2019].
Kuo, S., Zeeble, B., Zeeble, B., Martinez, K. and Holter, R.
(2019). MegaFest, A Giant Faith And Family Festival, Promises
To Bring People Out And Lift Them Up. [online] Keranews.org.
Available at: https://www.keranews.org/post/megafest-giant-
faith-and-family-festival-promises-bring-people-out-and-lift-
them [Accessed 1 Sep. 2019].