The purpose of this project is to help you understand my brand. The concept serves as a practical visual framework that helps future employers, customers, or clients understand my position in the industry.

1. PERSONAL BRAND EXPLORATION
Kenny Meyers
Project & Portfolio I: Week 3
April 1, 2019

2. Kenny Meyers was the youngest in his family of four
growing up in Raleigh, North Carolina. When he was sixteen,
Kenny recorded his first song at his mother's house, where
he gained the drive to record music. After serving five years
in the military, as a radio operator, he came to Full Sail
University. Kenny wanted to learn more about Recording
Arts while achieving his Bachelors's Degree in Music
Business.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Marketing Manager
• Brand Manager
Royalty Archetype – builds a prosperous
and successful community by producing the
best quality content within the music
industry. Using influence and ambition
grows the audience by showing them a
desirable lifestyle.
Manager Jobs in Music Business

4. • DEMOGRAPHICS: 80% Female, 35-45
years old, White/Hispanic/Black , Single,
College Educated, Located in Greater Los
Angeles Area.
• PSYCHOGRAPHICS: Hardworking,
Dedicated Individuals, Loves Creating
Revenue For The Company.
• IDEAL AUDIENCE MEMBERS: Claudia
Reyes, Talent Acquisition (UMG), Andrea
Diaz, Talent Acquisition (UMG), Gabi
Kochlani, A&R (UMG)
Recruiters & Hiring Managers at Universal Music Group
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Universal Music Group.
‣Connect with, and send a follow up promotional email to,
25 UMG team members on LinkedIn by December 31,
2020.
Mid Term: (2023)
• Lead a successful marketing campaign to build fanbase for a
upcoming artist at the company.
‣Expand year-over-year by 30% nationwide by December
31, 2025.
Long Term: (2027)
• Establish a Record Label Company that helps aspiring artists
increase revenue.
‣Save a total of $1.2M dollars, complete 30 projects, and
secure 5 business partnerships by December 31, 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 60%
Public Speaking 70%
SOFTHARD
Spreadsheet Software 40%
Graphics Or Photo Imaging Software 60%
Pesuasion 40%
Public Speaking 60%
SOFTHARD

7. I will provide digital marketing and artist management skills
to build brand recognition by developing quality content for
many artists and independent labels in the music industry.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years service in U.S. Marine Corps
• 2 years in social media marketing for independent
labels.
Education:
• After Effects CC 2019, Certification
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Director’s Award, U.S Marines

9. COMPETITION
Chris Eldredge
Industry Experience:
• Creative Manager at BeLegendary
Education:
• Full Sail University, Music Business Bachelor Degree, 2015 Graduate
Leadership Experience:
• Artist Manager, Freelance
Skills and Proficiencies:
• Artist Management- 4 endorsements
• Artist Development - 3 endorsements
• Directing Talent - 3 endorsements
Kenny Meyers
Overall Online Presence:
• 478 connections, amateur headshot, active on one social media
account , URL not yet customized
• Grade: Poor, 30 out of 100
Industry Experience:
• 2 year social media marketing for So Southern
Entertainment
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 3 endorsements
• Adobe Creative Suite -2 endorsements
• Public Speaking - 4 endorsements
Overall Online Presence:
• 28 connections, banner image customized, professional headshot,
detailed summaries throughout profile with two content pieces, no
articles published, sporadically active on personal social media
accounts, URL customized
• Grade: Average, 50 out of 100

10. COMPETITION
Sami Milkez
Industry Experience:
• Artist Manager at RTH
• Assistant Engineer, Castle Hill Studios
Education:
• Recording Arts, A.S.
• Mid Florida Tech
Experience:
• Intern, Music House Studios
Skills and Proficiencies:
• Logic Pro - 6 endorsements
• Pro Tools- 4 endorsements
• Music Production - 3 endorsements
Kenny Meyers
Overall Online Presence:
• 181 connections, banner image not yet customized, unprofessional
headshot, detailed profile summaries, URL not yet customized,
• Grade: Good, 40 out of 100
Industry Experience:
• 2 year social media marketing for So Southern
Entertainment
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 3 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 4 endorsements
Overall Online Presence:
• 28 connections, banner image customized, professional headshot,
detailed summaries throughout profile with two content pieces, no
articles published, sporadically active on personal social media
accounts, URL customized
• Grade: Average, 50 out of 100

11. BRAND POSITION
Showing the world what they desire through music.
KENNY “THE PRINCE” MEYERS
Kenny was given the name The Prince
by his mother, for always fighting for
what he loves.

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 Bet Hip Hop Awards
‣ Oct 4 - 5 | Atlanta, GA
Digital Marketing
• Primary Content: YouTube page with music content for different artists.
• Primary Tools: FB and Instagram - promote music and graphic designs
through 30 sec. promo videos
• Website: Full Sail digital portfolio site to showcase school work; use blog to
post articles of music artists

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience music industry.
Formal Education
• Complete Muisc, B.S. by expected graduation date in 2020
Technical Skills
• Become Proficient In Photoshop & Excel
Soft Skills
• Persuasive selling in action - Lynda.com, Oct. 2019
• Public Speaking Foundations- Lynda.com, Oct. 2019
• Impromptu Speaking - Lynda.com, Cct. 2019

14. Kenny Meyers
I've been providing my digital
marketing and artist management skills
to build brand recognition by developing
quality content for many artists and independent labels in the
music industry. I plan to build a prosperous and successful
community within the music industry
“

15. REFERENCES
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/13-1011.00.
Eldredge, C. (2019). Eldredge Chris LinkedIn Profile. Retrieved from https://
www.linkedin.com/in/chris-eldredge-9b2166a5/
Milkez, S. (2019). Sami Milkez LinkedIn Profile. Retrieved from https://
www.linkedin.com/in/sami-milkez-96074331/
Universal Music Group. (n.d.). Retrieved from https://www.glassdoor.com/
Salaries/universal-group-music-salary-SRCH_KO0,21.htm.
Universal Music Group. (n.d.). Working at Universal Music Group. Retrieved
from https://www.glassdoor.com/Overview/Working-at-Universal-Music-
Group-EI_IE11794.11,32.htm.
Universal Music Group. (n.d.). Retrieved from https://
www.universalmusic.com/company/.