Presentation for Personal Branding Assignment

1. PERSONAL BRAND EXPLORATION
Timothy Wolking
Project & Portfolio I: Week 3
January 23, 2019

2. Born and raised in Cordele, GA, Timothy Wolking
struggled finding what he wanted to do in life. He
just know he wanted to make a difference. He
dropped out of high school to get a job and help
with bills which led to him obtaining his GED and
enrolling in the Music Production program at Full
Sail University. Halfway through the program he
moved to Atlanta for better opportunities.
Shortly after graduating, he enrolled into the
Music Business program to help artists take the
right direction for success.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Producer
•Artist Manager
•Marketing and Promotions
Manager
Explorer Archetype -To inspire
clientele to be open minded. To take
risk and step out of their comfort
zone into taking the next steps into
their journey.
Artist Development for Music Business Industry

4. • DEMOGRAPHICS: About 42%
female, 27-55 years old, Half is
white, College Educated, Located
mostly in Los Angeles and New
York
• PSYCHOGRAPHICS: Tech Savvy,
Entrepreneurs
• IDEAL AUDIENCE MEMBERS:
Amber Trapp, SR Director (SME),
Anne Kimsey, Recruitment Manager
(Kobalt), Tina Bright, Senior
Director (UMG)
Recruiters & Hiring Managers at UMG, KOBALT, and SME
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level development position at UMG.
‣Connect with, and send a follow up promotional
email to, 50 UMG team members on LinkedIn by
December 31, 2020.
Mid Term: (2025)
•Lead a successful digital marketing campaign aimed at
increased digital downloads for reputable artists.
‣Utilize releases and tours based off trends and
seasons reviewed quarterly by November 30,
2025.
Long Term: (2040)
•Establish a digital music group. Represent acts in low
income/low population with needed guidance.
‣Secure a roster of 20 Artists from small towns
to become national Acts by 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Final Cut Pro X 50%
Microsoft Office 75%
Active Learning 70%
SOFTHARD
CRM Software 10%
Adobe Creative Cloud 10%
Service Orientation 70%
Customer and Personal Service 60%
SOFTHARD
Social Perceptiveness 56%

7. I help aspiring artists flourish into the image
they aspire to become by inspiring and
walking them through whatever obstacles
are thrown their way.
PROMISE

8. CREDENTIALS
Work Experience:
•10 years of performing live
•3 years in music retail
Education:
•Music Production, A.S., Full Sail University
2018
•Music Business, B.S., Full Sail University (Exp. 2021)
Volunteer Work:
• Music In Our Veins Music Festival
• Crisp County Lions Club

9. COMPETITION
Max Rodes
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Does not include work experience but in the bio he says
was a Sales representative
Skills and Proficiencies:
• Psychology
• English
• Audio Recording
Timothy Wolking
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 3 years music retail experience
• 10 years performance experience
Education:
• Music Production, A.S. at Full Sail University
• Music Business, B.S. at Full Sail University expected to
graduate in 2021
Leadership Experience:
• Studio Manager, Lead Operations Manager, Lead
Customer Sales Manager
Skills and Proficiencies:
• Microsoft Office
• Customer Service
• Social Media
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Sara Sano Di Fabio
Industry Experience:
• ~6 years of performing, 2 years acting,
2 years Video producing
Education:
• Music Business, B.S. 2019
Noteworthy Experience:
• Entrepreneurship -Freelances as an actress, and
performer but has reputable content in Video
Production.
Skills and Proficiencies:
• Music Composition- 6 endorsements
• Singer-Songwriter - 6 endorsements
• Creativity Skills - 6 endorsements
Timothy Wolking
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Good, 60 out of 100
Industry Experience:
• 3 years music retail experience
• 10 years performance experience
Education:
• Music Production, A.S. at Full Sail University 2018
• Music Business, B.S. at Full Sail University expected to
graduate in 2021
Leadership Experience:
• Studio Manager, Lead Operations Manager, Lead
Customer Sales Manager
Skills and Proficiencies:
• Microsoft Office
• Customer Service
• Social Media
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
A high school drop out turned college graduate
showing those being told they’ll never do
anything in life they’re not alone.
TIMOTHY “SABYN” WOLKING
Tim earned the nickname Sabyn
after his old nickname was spray
painted all over the local middle
school. (he had nothing to do
with it)

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz 2020
‣ May 11 - 14 | Nashville, TN
• Music Business Association (MBA)
‣ Collegiate Membership
• Shaky Knees Music Festival
Digital Marketing
• Primary Content: est. Youtube episodes on how to better
yourself as an artist. How to utilize everything you have even if
it’s not the greatest. (eventually podcasts with artists that had
to overcome obstacles that was thought to be impossible)
• Primary Tools: Twitter and Instagram - promote content
through 30 sec. promo videos; LinkedIn - network with industry
pros and publish monthly highlights on what’s happening on the
youtube and podcast series.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase all content as well as primary engagement
with audience.

13. Soft Skills
• Time Management Fundamentals - LinkedIn March,
2020
• Human Resources - LinkedIn, Oct. 2020
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
PROFESSIONAL DEVELOPMENT
Mentor
• Seeking A&R with at least 25 yrs of experience in music
industry; family man with open mind and strategical
thinking
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy AND Salesforce training via
LinkedIn, Dec. 2020
• Adobe Creative Cloud - LinkedIn, June 2020
• Google Analytics Essential Training - LinkedIn, May
2020

14. Timothy Wolking
You know how there are starving artists that
can’t catch a break because life keeps bringing
them down?
Well I’m here to show them that with analyzing certain problems from a
different perspective that a good change can happen.
“

15. REFERENCES
Explorer Brand Archetype - Kaye Putnam: Psychology
Brand Strategy. (n.d.). Retrieved January 23, 2020,
from https://www.kayeputnam.com/brandality-
archetype-explorer/
Fabio, S. (n.d.). Sara Fabio LinkedIn Profile. Retrieved
January 24, 2020, from https://www.linkedin.com/in/
sarasano/
OnetOnline.org (2020) Summary Report for:
13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/
13-1011.00
Rodes, M. (n.d.). Max Rodes LinkedIn Profile.
Retrieved January 26, 2020, from https://
www.linkedin.com/in/max-rodes-b83158189/
OnetOnline.org (2020) Summary Report for:
11-2011.00 - Advertising and Promotions Managers.
(n.d.). Retrieved January 26, 2020, from https://
www.onetonline.org/link/summary/11-2011.00
OnetOnline.org (2020) Summary Report for:
27-2012.01 - Producers. (n.d.). Retrieved January 24,
2020, from https://www.onetonline.org/link/
summary/27-2012.01
UMG Glassdoor. (n.d.). Retrieved from https://
www.glassdoor.com/Job/universal-music-group-jobs-
SRCH_KE0,21_IP2.htm