Project and Portfolio 1

1. PERSONAL BRAND EXPLORATION
Dacoda McGee
Project & Portfolio I: Week 3
January 23, 2020

2. The youngest of two, Dacoda McGee grew up
in a small town in central New Hampshire.
With little to do, Dacoda and his peers spent
their free time talking about and writing
music. After assisting in the organization of
community events for a youth group in high
school, Dacoda decided he wanted to do more
to bring people together than co-manage a
small cafe/concert room. Dacoda has known
difficult times and wishes to make them easier
for others.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Operations Manager
• Concert Promoter
• Production Manager
Creator Archetype - developing a
vision that others can be inspired
by and feel good about. Using
creativity to make an atmosphere
that music lovers are drawn to and
artists thrive in.
Event Coordination for Large Concert Venues

4. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level event planning position at TDG.
‣ Connect with and share my brand with at least
20 TDG members by December 31, 2020.
Mid Term: (2026)
• Land a management position in TDG’s Concert
division.
‣ Increase concert ticket and merchandise
revenue at TDG by 15% and 5% respectively
before December 31, 2026
Long Term: (2041)
• Bring my coordination tools to my own venue, aimed
towards giving new artists a place to perform and sell
merchandise while building their careers in music.
‣ Open a second location and guide 3 artists to a
national concert tour by December 31, 2040.

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Suite 87%
IMovie Editing 65%
Customer Service 80%
Public Speaking 70%
SOFTHARD
CRM Software 10%
ERP Software 10%
Professional Writing 70%
Time Management 30%
SOFTHARD

6. I help large-scale concert venues acquire
and maintain acts that will continuously
attract revenue by creating an open and
inspiring environment that is appealing to
multiple demographics.
PROMISE

7. CREDENTIALS
Work Experience:
• 5 years as a laborer for JDCH in New
Hampshire
• 1 year as a shift leader at The Mill Cafe
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2021)
Community:
• Planning and fundraising for youth
dances and benefit marathons, Tapply
Thompson Community Center

8. BRAND POSITION
Making communities come together
through art and music, creating a more
appreciative and open-minded culture for
all.
DACODA MCGEE

9. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Music Industry Workshop
‣ May 30 | Boston, MA
Digital Marketing
• Primary Content: post music content bi-weekly
• Primary Tools: FB and Instagram - promote music and
brand through a variety of posts >1/week; LinkedIn -
establish professional identity and connect with potential
employers
• Website: Full Sail digital portfolio site to display school
projects; blog posts about what I’ve learned and creative
content, links to music

10. Dacoda McGee
I always hated how concerts are just crowds
and a stage; where’s the venue play in? Well, I use
creative designs and efficient management to bring
atmosphere into the equation. When I was working concerts and The Mill, I
waited for all 16 tables, made some of the dishes, and helped setup the room
and seating layout. I always appreciated how their venue was apart of the
experience and it suited the sounds you heard. I hope to do that for artists
who don’t want to expand their fan base.
“

11. REFERENCES
Back Room at the Mill. (2018). Retrieved from: https://
www.facebook.com/TheBackRoomatTheMill/
photos/a.294257577315166/
Mickley, R. (2020). Brand Template. Fullsail University.
Retrieved from: https://online.fullsail.edu/
class_sections/76593/modules/214231/activities/
1311849
National Center for O*NET Development. Quick
Search. O*NET OnLine. Retrieved January 27, 2020,
from https://www.onetonline.org/find/quick?
s=event+manager
Unsplash Photos. Retrieved from: https://unsplash.com/