Brian Espinoza is exploring his personal brand and career path in the music industry. He wants to help artists gain more creative control and ownership of their music and fight for their rights. His goals are to expand his network, run his own talent management company to advocate for artists, and make a positive impact. He is currently studying Music Business and building experience through school projects and internships to pursue roles as a music director, radio DJ, or talent agent.

1. PERSONAL BRAND EXPLORATION
Brian Espinoza
Project & Portfolio I: Week 1
October 1st, 2023

2. I am a son of two immigrant parents who have
instilled in me that if you want sometime in life,
you must work hard at it. I am often described as
the Life of the Party by bringing good energy
everywhere I go and being kind to everyone. I
want to fight and make a difference in how artists
are treated and help gain them justice.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
[BROAD OCCUPATION] for [MUSIC INDUSTRY]
Potential Job Titles:
•Music Directors and Composers
•Broadcast Announcers and Radio Disc Jockeys
•Agents and Business Managers of Artists, Performers, and Athletes
“
Th
e Entertainer” – I want to make a di
ff
erence and bring some light and laughter in People’s life. Music has
always brought me happiness and a newfound of con
fi
dence that li
ft
s my spirits and makes me believe I can
take on the world.

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
LUCIAN GRAINGE
Outreach Plan:
• Apply for a Musical Internship at one of UMG’s Record
Labels.
• Gain Recognition for Work Pitches and Set Up an
Elevator Pitch.
• Quarterly Evaluations of Sales and Marketing.
[CEO] at [Universal Music
Group]
JEREMY ZIMMER
Outreach Plan:
• Start Managing New Clients.
• Help New Artists Rise to Success by Marketing/
Promoting them.
• Every New Album Release Get Evaluated.
[CEO] at [United Talent
Agency]
BOB PITTMAN
Outreach Plan:
• Apply to Work at One of iHeart Radio Station
• Produce New Concepts for Radio Programming
• Run a New Show and Check Stats on How Well it’s being
Perceived by Audience.
PROFILE
PICTURE
[CEO] at [iHeart Radio]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣ I will grow and finalize my Portfolio and begin
the Employment Search in Agencies/Labels
Mid Term: (2027-2028)
• Specific goal you want to achieve in mid term.
‣ Expand My Network Connections in the
Industry by Branding Myself In New Innovative
Methods.
Long Term: (2035+)
• Specific goal you want to achieve in long term.
‣ Run my own Talent Management company and
hope it makes waves in the industry as a
positive change.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Graphics or photo imaging so
ft
ware
Enterprise resource planning ERP so
ft
ware
Music or sound editing so
ft
ware
Video creation and editing so
ft
ware
Data base user interface and query so
ft
ware
Analytical or scienti
fi
c so
ft
ware
Customer relationship management CRM so
ft
ware
Project management so
ft
ware

7. I will help Artists find Justice by fighting for
their rights and giving them a voice.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• IT Assistant, Worksquare (2020,2022
Elections)
Education:
• Associates Science in Business
Administration, Miami Dade College, 2019
• Bachelors of Science in Music Business, Full Sail University, 2025
Volunteer Work:
• Feeding South Florida
• HeadCount
• Elections
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
SIMONE SANTOS
Industry Experience:
• Industry experience goes here
Education:
• Bachelors of Science, Music Business, Full Sail
University, 2022
Leadership Experience:
• Artist Service Representative
Skills and Proficiencies:
• Analytic Skills
• Sales and Marketing
• Artist Development
Brian Espinoza
Overall Online Presence:
• Made 91 Connections
• Grade: Average,
HEADSHOT HEADSHOT
Industry Experience:
• N/
A
Education:
• Associates in Business, Miami Dade College, 2019
• Bachelors of Science, Music Business, Full Sail
University, April 2025
Leadership Experience:
• IT Technician
• Assistant Manager
Skills and Proficiencies:
• Writing
• Time Management
• Customer Relation Management
Overall Online Presence:
• Grade: Poor, No Online Presence

10. COMPETITION
Melissa Callahan
Noteworthy Experience:
• Street Team Member
• Agent Training Intership
Brian Espinoza
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Bachelors of Science, Music Business, Full Sail
University, November 2023
Skills and Proficiencies:
• Business Communication
• Merchandising
• Resolving Issues
Overall Online Presence:
• 141 Connections, Personalized Banner
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• N/
A
Education:
• Associates in Business, Miami Dade College, 2019
• Bachelors of Science, Music Business, Full Sail
University, April 2025
Leadership Experience:
• IT Technician
• Assistant Manager
Skills and Proficiencies:
• Writing
• Time Management
• Customer Relation Management
Overall Online Presence:
• Grade: Poor, No Online Presence

11. BRAND POSITION
For any artist who has ever felt unjust and
unheard, I will provide you the voice of reason to
enhance your artistry because I believe Music is a
powerful force and Artists help share their vision
to the world and deserve all the rights and justice.
“NICKNAME?”

12. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: Sjits, Promotional Music Drops, Dance
Challenges, Daily Vlogs
• Primary Tools: Instagram, Twitter, & Tik-Tok, Used Daily/
Pump Content Weekly
• Website: Run my own Youtube Channel and Create a personal
Website
Picture of You
Goes Here
Industry Events & Organizations
•Music Biz 2024
‣May 13-16, 2024 | Nashville, TN
•Evolution, Empowerment & Earnings: Making Sense of the Modern Music Business
‣Oct 17, Nov 7-8, 2023 | Online, ZOOM
•Winter Music Conference
‣March 2024| Miami, FL

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love if I connected with a Music Mogul Exec who
has been in the industry for a long time and can share
his knowledge and principles of how things were in the
past and adapting them to the future.
Formal Education
• Bachelors Of Science in Music Business – Full Sail
University, April 2025
Technical Skills
•Customer relationship management CRM so
ft
ware
•Information retrieval or search so
ft
ware -
•Analytical or scienti
fi
c so
ft
ware
So
ft
Skills
•Coordinating the Work and Activities of Others
•Performing Administrative Activities
•Developing Objectives and Strategies

14. Brian Espinoza
You know how most Major Contracts are unfair to the Artists? Well, I
want to start a new wave of management where I get justice for artists by
having them creative control of this Music, Own their Masters and build
a bond where the Artist and Label are both satisfied.
“
Picture of You
Goes Here

15. REFERENCES
27-2041.00 - Music Directors and Composers. October 1, 2023. https:/
/
www
.onetonline.org/link/summary/27-2041.01
13-1011.00 - Agents and Business Managers of Artists, Performers . October 1, 2023. https:/
/
www
.onetonline.org/link/
summary/13-1011.00
Music Biz 2024 | JW Marriott Nashville. October 1, 2023. https:/
/musicbiz.org/events/music-biz-annual-conference/
About Us - United Talent Agency. October 1, 2023. https:/
/
www
.unitedtalent.com/about
Sir Lucian Grainge. October 1, 2023. https:/
/investors.universalmusic.com/governance/corporate-management/sir-lucian-
grainge/
IHeartMedia, Inc. - Governance - Board of Directors - Person Details. October 1, 2023. https:/
/investors.iheartmedia.com/
governance/board-of-directors/person-details/default.aspx?ItemId=aa5331e8-766a-450d-84f6-73da1dd3c08b
Radio DJ. October 1, 2023. https:/
/
www
.onetonline.org/link/summary/27-2011.00
Melissa Callahan - Agent Training Intern - LinkedIn. October 1, 2023. https:/
/
www
.linkedin.com/in/melscallahan
Simone Santos – Artist Service Representative – LinkedIn. October 1, 2023. https:/
/
www
.linkedin.com/in/simoneasantos/