This is my personal branding slideshow presentation which I completed on behalf of Full Sail University. Aug. 2023

1. PERSONAL BRAND EXPLORATION
Christian Davis
Project & Portfolio I: Week 1
August 6, 2023

2. Hello! My name is Christian Davis. I am a 25 year old US Army
Veteran from San Diego, CA currently living in Fort Lauderdale,
FL. I’ve been establishing myself as a producer, DJ, and event
coordinator in the music industry since 2019. I enrolled
myself into Full Sail University in 2022 and have continued to
seek knowledge in business within the entertainment
industry. I enjoy helping people from all walks of life and am
eager to build people into the best version of themselves,
while always doing maintaining the same vision for myself.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Agent and Business Manager of Artists
•Meeting, Convention, and Event Planner
•Business Administration and Management
BRAND ARCHETYPE - By being of the
Magician Brand Archetype, I see myself
enabling artists to become their best selves
while helping them
fi
nd their truest identity.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Collin Dugger
Outreach Plan:
• I will connect with Collin through LinkedIn.
• I will message Collin directly though LinkedIn and/or email.
• I plan to gain contact with Collin within the month of August.
Talent Manager at The Shalizi
Group
Boone Jackson
Outreach Plan:
• Connection has been made through LinkedIn.
• I will message Boone directly through LinkedIn and/or email.
• I plan to gain and maintain contact through this month of August and
into the future.
Director of Operations at Rhino
Staging
Miraxy Santos
Outreach Plan:
• I plan to get initial connection through LinkedIn and social media.
• I will message Miraxy directly through LinkedIn, email, or social media.
• I plan to gain and maintain contact through the month of August and
into the future.
Artist Relations and Visual
Communications at Insomniac
Events

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Gain employment within a production agency.
‣ I intend to continue seeking employment while obtaining the
knowledge necessary to
fi
ll roles within desired event production and/or
talent agencies through my time here at Full Sail.
Mid Term: (2030)
• Start or continue building a positive company with a team I have built in the
entertainment
fi
eld.
‣ By 2030, I see myself
fi
nding driven people with the skills necessary to
create a new business that will bene
fi
t musical artists internationally.
Long Term: (2040)
• Have become a reputable source for artists and like minded entrepreneurs
looking to grow their own businesses, based off the growth of my own
businesses.
‣ By starting my own business by 2030, I believe myself and my team will
be able to become a prominent source for individuals and companies
looking to grow their businesses. I intend to help by giving advice and
investment into others projects. I believe this is achievable by 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Hardware & Software Management
SOFT
HARD
Novice / Adept / Expert
Planning & Organization Novice / Adept / Expert
Multi-Tasking Novice / Adept / Expert
Ability to understand patterns Novice / Adept / Expert
Communication
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Ability to plan ahead Novice / Adept / Expert
Ability to collaborate Novice / Adept / Expert

7. I help groups and individuals alike become their best
selves by providing advice from my personal experience.
PROMISE

8. CREDENTIALS
Work Experience:
• Cavalry Scout Team Leader | US Army
• Public Affairs Specialist / Photo Journalism | US Army
• Event Production & Coordination | Factory Reset
Music, Charlotte Sessions Audio
Education:
• Music Business, B.S., Full Sail University (Exp. 2025)
Recognition:
• Associated Press, New York Times, Military.com,
Military Times, Fox News
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jesse Taylor
Industry Experience:
• Artist Management since 2020
Education:
• Music Business BS | Full Sail University 2022
Leadership Experience:
• Manager at multiple locations leading into Artist Management under
own business (Never Stop Agency)
Skills and Pro
fi
ciencies:
• Management
• Leadership
• Music Distribution
Christian Davis
Overall Online Presence:
• 194 connections, customized banner, no headshot, pro
fi
le is detailed,
no articles published, active on most social media, custom URL
• Grade: Average, 75/100
Industry Experience:
• Producer/DJ
• Event Coordination
Education:
• Music Business BS | Full Sail University 2025
Leadership Experience:
• Team Leader | US Army
• Management of Music Label, Blog | Charlotte Sessions Audio
Skills and Pro
fi
ciencies:
• Management
• Leadership
• Analytics
Overall Online Presence:
• 8 connections, banner image not customized although original, semi-
professional headshot gives a spontaneous feel, semi-detailed pro
fi
le,
no published articles, active on social media, customized URL
• Grade: Average, 70/100

10. COMPETITION
Boone Jackson
Noteworthy Experience:
• Director of Operations at Rhino Staging 2002-Present
• Production Manager at JFK Center for Performing Arts 1998-2002
Christian Davis
Industry Experience:
• Director of Operations at Rhino Staging
Education:
• Audio Engineering | The Julliard School 1994-1995
• ABJ,Telecommunication Arts | University of Georgia 1995-1998
• MA, Producing | American University 2000-2002
Skills and Pro
fi
ciencies:
• Sound - 27 endorsements
• Video - 10 endorsements
• Lighting - 9 endorsements
Overall Online Presence:
• 500+ connections, default banner, old headshot, pro
fi
le details
experience but is not visually appalling, no articles, not very active on
social media, custom URL
• Grade: Average, 70/100
Overall Online Presence:
• 8 connections, banner image not customized although original, semi-
professional headshot gives a spontaneous feel, semi-detailed pro
fi
le,
no published articles, active on social media, customized URL
• Grade: Average, 70/100
Skills and Pro
fi
ciencies:
• Management
• Leadership
• Analytics
Noteworthy Experience:
• Team Leader | US Army
• Management of Music Label, Blog | Charlotte Sessions Audio
Education:
• Music Business BS | Full Sail University 2025
Industry Experience:
• Producer/DJ
• Event Coordination

11. BRAND POSITION
For musicians and fans who aspire to become their best selves, I
provide my most honest advice because I was once in your
shoes. Let’s grow.
“FACTORY RESET”

12. NETWORKING & MARKETING
Industry Events & Organizations
• III Points
‣ Oct. 21-22 | Miami, FL
• Kickback Thursdays w/ RAN2CCIO
‣ Aug. 17 | Nowhere Lounge, Fort Lauderdale, FL
• Chibs, Illusive + more
‣ Dec. 15 | The Webster Underground, Hartford, CT
Digital Marketing
• Primary Content: I will continue posting music under my own projects while
promoting on most social media platforms.
• Primary Tools: SoundCloud, Instagram, Facebook,Twitter (X),Threads. I can
distribute my music to Apple Music & Spotify through toneden and/or distrokid
• Website: I will continue building my digital portfolio throughout this course
and into the future while maintaining all other sites.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has a similar background and years of
experience in the
fi
eld I intend to pursue.This individual should be
familiar and up to date on the current music scene I pertain to. I desire
to establish this connection by February 2024
Formal Education
• Music Business BS | Full Sail University 2025
Technical Skills
• Hardware & Software Management 2019-Present
• Event Planning & Coordination 2020-Present
• Communication 2015-Present
Soft Skills
• Multi-Tasking 2015-Present
• Pattern Recognition 2017-Present
• Ability to Collaborate 2017-Present

14. Christian Davis
You know the struggle of sticking out in the scene? Well, what I do
is continue to set goals- both small and large. In fact, I might fail at things more often than I’d like
to admit, but I’ve learned that consistency is the biggest key to growth and overcoming failure in
this ever evolving industry.
“

15. REFERENCES
The Shalizi Group (2023)
https://www.linkedin.com/company/theshalizigroup/
https://www.theshalizigroup.com/
Collin Dugger,Talent Manager at The Shalizi Group (2023)
https://www.linkedin.com/in/collin-dugger-826816157/
Boone Jackson, Director of Operations at Rhino Staging (2023)
https://www.linkedin.com/in/boone-jackson-b332a49/
Miraxy Santos, Event Production,Artist Relations at Insomniac Events (2023)
https://www.linkedin.com/in/miraxy/
Jesse Taylor (2023)
https://www.linkedin.com/in/thejesset/
III Points Miami (2023)
https://www.iiipoints.com/?
gclid=Cj0KCQjwib2mBhDWARIsAPZUn_meeLrVHmyxqBq7AGRctrDbaxitsAGsv
M6EBI-iKwMluT8CQyS0ox4aAnLyEALw_wcB
Kickback Thursdays w/ RAN2CCIO (2023)
https://www.instagram.com/p/CvkI0gNOQvQ/?img_index=1
CHIBS, ILLUSIVE + MORE (2023)
ConnecticutLive,AZPresents
https://www.azpresents.com/