Personal Branding Exploration

1. PERSONAL BRAND EXPLORATION
Jula Benson
Project & Portfolio I: Week 1
July 5, 2022

2. I always had a love for music. Growing up
I would read all the lyrics on the cd cover
to my favorite songs. I turned my interest
into an action plan by starting a
promotions company. I would bring
talent to different venues. My passion for
music brought me to the desire to
recognize talent professionally. My goal
is to be a A&R agent and locate the most
talented artist so the rest of the world can
appreciate their gifts.
IDENTITY
Picture of
You Goes
Here

3. PROFESSION
Potential Job Titles:
• A&R Representative
• Coordinator, A&R Ops
• Artist Relations
BRAND ARCHETYPE - I am a Royal
brand archetype. I utilize my
connections and confidence to
influence my target audience. I am
known to have grand ideas, and Im
admired by others who appreciate my
talents. I align myself with the best in
this industry and have developed a
knack for taking a strategic approach
to fulfilling my goals.
Picture Relevant
to Your Industry
Goes Here

4. [Head of A&Rs at Music labels]
TARGET AUDIENCE
Noah Preston
Outreach Plan:
• I will first create a LinkedIn profile.
• I will then reach out to him via LinkedIn.
• I will graduate school and earn my degree so I’d
be qualified to have a conversation.
PROFILE
PICTURE
EVP A&R at DEF JAM
Walter Jones
Outreach Plan:
• I will first create a LinkedIn profile.
• I will then reach out to him via LinkedIn.
• I will graduate school and earn my degree so I’d
be qualified to have a conversation.
PROFILE
PICTURE Executive Vice
President, Head of A&R
at Sony Music
Publishing
TAYLOR TESTA
Outreach Plan:
• I will first create a LinkedIn profile to.
• I will then reach out to her via LinkedIn.
• I will graduate school and earn my degree so I’d
be qualified to have a conversation.
PROFILE
PICTURE
Vice President, A&R at
Universal Music
Publishing Group

5. GOALS
Short Term: (2023)
•Specific goal you want to achieve in short term.
‣I will acquire at least 3 internships at
each of the top 3 record labels within 6
months.
Mid Term: (2026)
•Specific goal you want to achieve in mid term.
‣I will become a A&R agent at a record
label within in 3 years of graduation and
have at least 5-10 artist under
management. And achieve Co -Head of
A&R over my own division by year 10.
Long Term: (2038)
•Specific goal you want to achieve in long term.
‣I would have gained the knowledge
necessary be the EVP head of A&R or start
my own record label at the 15 year mark.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Customer relationship management
CRM software
SOFT
HARD
Novice / Adept /
Expert
Graphics or photo imaging
software
Novice / Adept /
Expert
Getting Information
Novice / Adept /
Expert
Thinking Creatively
Novice / Adept /
Expert
Accounting software
SOFT
HARD
Novice / Adept /
Expert
Web page creation and editing
software
Novice / Adept /
Expert
Oral Expression
Novice / Adept /
Expert
Written Comprehension
Novice / Adept /
Expert

7. I help aspiring musicians acquire
record deals using my industry
knowledge as a A&R agent.
PROMISE

8. CREDENTIALS
Work Experience:
• Owner of “Pure Profits”
Promotions - Club events, parties
and artist showcases
• , Owner, Artist Acquirement,
contract negotiations, social media
management
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Owner of Promotions company

9. COMPETITION
Phil Pallen
Industry Experience:
• Brand strategist
• Keynote speaker
Education:
• Full Sail Masters of Science, Entertainment
Business
Leadership Experience:
• Helps people and companies position, build,
and promote their brands
• Owner of Phil Pallet Collective LLC
Skills and Proficiencies:
• Brand Strategy
• Public Speaking
• Social Media Marketing
Jula Benson
Overall Online Presence:
• 500 connections, banner image,6,263 followers
professional headshot, extensive profile detail,
several published articles, has instagram, snap
and Facebook, LinkedIn URL is customized?
• Grade: Superior
HEADSHOT
Industry Experience:
• Promotions Company Owner
Education:
• Entertainment Business, B.S., Full Sail University
(Exp. 2023)
Leadership Experience:
• Pure Profits Promotions Owner
• Artist Acquirement, contract negotiations,
social media management
Skills and Proficiencies:
• Getting Information
• Contract Negotiations
• Graphics or photo imaging software
Overall Online Presence:
• Personal Social Media accounts
• Grade: Poor

10. COMPETITION
Walter Jones
Noteworthy Experience:
• Vice President Sony/ATV
• Co Head of A&R UMPG
• EVP Head of A&R Sony Music Publishing
Jula Benson
HEADSHOT HEADSHOT
Industry Experience:
• Head of A&R Sony Music
Education:
• Clark Atlanta University
• Bachelor’s Degree, Communications
• 1999 - 2003
•
Skills and Proficiencies:
• Identify, sign, manage and develop new artists
across genres
• Serve as creative and strategic liaison between
artists and the platform
• Work cross-functionally to organize
promotional and marketing efforts
Overall Online Presence:
• 500 connections, 910 followers, no banner
image, no professional headshot, limited
profile detail, no published articles, has
instagram, snap and Facebook, LinkedIn URL
is not customized?
• Grade: Average
Industry Experience:
• Promotions Company Owner
Education:
• Entertainment Business, B.S., Full Sail University
(Exp. 2023)
Leadership Experience:
• Pure Profits Promotions Owner
• Artist Acquirement, contract negotiations,
social media management
Skills and Proficiencies:
• Getting Information
• Contract Negotiations
• Graphics or photo imaging software
Overall Online Presence:
• Personal Social Media accounts
• Grade: Poor

11. BRAND POSITION
For [aspiring artist] who [desire industry
recognition], I provide [CREATIVE AND
STRATEGIC MANAGMENT] because [I
HAVE YEARS OF SUCCESS AS AN A&R]
“LIAISON”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• AMERICAN FEDERATION OF MUSICIANS (AFM)
‣ American Music Conference (AMC)
• ASSOCIATION FOR INDEPENDENT MUSIC
Digital Marketing
• Primary Content:I will create and feature audition
content to showcase my talent pool to the industry.
Think of Americas got talent but on a social media
scale. The winners will be prioritized to receive my
assistance.
• Primary Tools: I would utilize the major social media
sites like snap, Instagram, tik Tok and Facebook. I
would post every few days and mostly in a video
format.
• Website: I would market my site on all social media
playforms as the de facto primary source for my
talent showcase.

13. PROFESSIONAL DEVELOPMENT
Mentor
• As I intern I plan ok seeking the mentorship of
any potentioin hiring manager who works in
the industry. DATE TO EST. PARTNERSHIP is
2024
Formal Education
• Entertainment Business, B.S., Full Sail University
(Exp. 2023
Technical Skills
• I will learn to Analyze artist performance data
across all platforms 1/2025
• I will Acquire deep knowledge of musical trends,
movements, and styles 1/ 2025
• Supervise the production of records and oversee
all aspects of the process, 1/2030
Soft Skills
• Scouting and managing both emerging artists
and established artists.- 1/2025
• Acquire deep knowledge of musical trends,
movements, and styles 1/2025
• Work cross-functionally to organize promotional
and marketing efforts 1/2025

14. Jula Benson
You know that most A&Rs fail to keep up
with the digitalization and populations of
the modern technology to market talents.
Well,I tap into my artist’s talents and portray that
vibe and presence online.
In fact,Live Music is experienced less during the last 15+ years,more
people are listening to recorded music than ever before. We use AI to
enhance our services. For artists,an AI music generator is the perfect
resource to produce a steady supply of music
“
Picture of You
Goes Here

15. REFERENCES
Agents and Business Managers of Artists, Performers,
and Athletes 13–1011.00. (n.d.). Https://
Www.Onetonline.Org/. Retrieved July 5, 2022,
from https://www.onetonline.org/link/summary/
13-1011.00
Challenges the Music Industry is Facing in the 21st
Century. (2022, January 17). Https://Mubert.Com/.
Retrieved July 5, 2022, from https://mubert.com/
blog/challenges-the-music-industry-is-facing-
in-the-21st-century
Henman, K. H. (2018, October 30). Keagan Henman
[Photograph]. Unsplash.Com. https://
unsplash.com/photos/sYudl4GJQ18
Sarno, L. S. (2015, November 10). Lo Sarno [Photo].
Radio City. https://unsplash.com/photos/
7MhDQTqOzqA
https://www.linkedin.com/in/noah-preston-71317144/.
(n.d.). Https://Www.Linkedin.Com. Retrieved July
5, 2022, from https://www.linkedin.com/in/noah-
preston-71317144/
WALTER JONES EVP Head Of A&R at Sony Music
Publishing. (n.d.). Indeed.Com. Retrieved July 5,
2022, from https://www.linkedin.com/in/walter-
jones-1a52a1118/