This is a project I completed for my Project & Portfolio Course at Full Sail University. January 30, 2021

1. PERSONALBRANDEXPLORATION
RobertReid-Falu
Project&PortfolioI:Week1
January10,2021

2. Robert Reid-Falu also known to the music world as
“Envy F. Milli grew up in Brooklyn, NY. He was raised
by his mother and grandparents. From young,
Robert was fascinated with money and how to make
it. Growing up in the mean streets of Brooklyn,
Robert felt his options of which path would create a
successful life were limited. Although very gifted in
many different
fi
elds, many of them self-taught,
Robert eventually chose to pursue a career in Artist
Management, and decided to enroll in the Music
Business Program at Full Sail University where he is
focused on perfecting his knowledge of the ins and
outs of the music business in hopes that one day, he
could own one of those super labels like Def Jam, &
Universal Music Group.
IDENTITY

3. PROFESSION
PotentialJobTitles:
• Booking Agent
• Talent Agent
• Literary Agent
HEROBRANDARCHETYPE- producing
“direct, to-the-point, in your face” content
that shows the world anything is possible
if you strive and work hard for it. Using
industry trends as a basis to guide our
message to new audiences across the
world.
ArtistManagementforMusicIndustry

4. • DEMOGRAPHICS: 60% Female,
18-32 years of age. Male, 16-32
Predominately black, single,
young adult. Located on the
east coast.
• PSYCHOGRAPHICS: Spends
majority of time creating
content, aspires to be in
front of large crowds
showing the
• IDEAL AUDIENCE MEMBERS:
Remi Davis (Artist), K.EEM
(Artist), Lucky Mula SP(Artist)
Musicians & Entertainers
TARGET AUDIENCE

5. GOALS
ShortTerm:(Immediately After Graduation, 2022)
• Work with local unsigned/ unmanaged artist/ talent.
‣ Connect with, & network with artist, promoters, venues, &
playlist curators.
MidTerm: (2028)
• Orchestrate a nationwide tour.
‣ From the venues, artist, and promoters I network with from
now until then I would like to utilize all my resources into
creating a very large unsigned artist music tour.
LongTerm: (2032)
• Open an artist management company geared toward helping
underprivileged and misguided artist to reach their potential
‣ Get my credit and business credit up to par, complete about
10 consecutive nationwide tours, sign about 5 artist to
management contracts, & secure contracts with distributors,
publishers, & marketers to ensure the success of my company.

6. SKILLSANALYSIS
NotableSkills&CurrentPro
fi
ciencies:
NotableSkillsREQUIREDinTRADE&CurrentPro
fi
ciencies:
Final Cut Pro 75%
Adobe Photoshop 80%
Time Management 60%
Content Creation 50%
SOFT
HARD
Web page creation and editing software 75%
Graphics or photo imaging software 80%
Administration and Management 20%
Customer and Personal Service 40%
SOFT
HARD

7. I help Artist & Entertainers to get their music in front
of the people who need to hear it in order to get you
where you want to go by treating your music as if it
were mines and doing whatever necessary to help
you accomplish your goal.
PROMISE

8. CREDENTIALS
WorkExperience:
• 12 Years of Adobe Photoshop
• 9 Years of Videography using FCP X
Education:
• 900 Hr Collision Repair Certi
fi
cate Apex Technical
School (Exp. 2006)
• Music Business, B.S., Full Sail University (Exp. 2022)
VolunteerWork:
• 5 Years organizing events geared towards helping the
homeless.

9. COMPETITION
BrianMohr
IndustryExperience:
• Does not include work
experience in pro
fi
le.
Education:
• Music Business, B.S. at Full Sail University (2020)
LeadershipExperience:
• No Leadership Experience included on pro
fi
le
SkillsandPro
fi
ciencies:
• Social Media - 0 endorsements
• Microsoft Word - 0 endorsements
• Music Industry - 0 endorsements
RobertReid-Falu
OverallOnlinePresence:
• Under 120 connections, banner image not
customized, amateur headshot, pro
fi
le is very
vague, no published articles, not sure of activity
on other social media, URL not customized.
• Grade: Poor, 10 out of 100
IndustryExperience:
• 9 Years Videography experience
using FCP X
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
LeadershipExperience:
• Team Lead at Pizza Hut - 05/20 - 09/20
• Owner of Forever Milli LLC. est. March 2019
SkillsandPro
fi
ciencies:
• Adobe Photoshop - 0 endorsements
• Final Cut Pro X - 0 endorsements
• HTML & CSS Coding - 0 endorsements
OverallOnlinePresence:
• Under 20, banner image not customized,
professional headshot, very vague, no published
articles listed, Active on Facebook & Instagram,
LinkedIn URL not customized
• Grade: Poor, 10 out of 100

10. COMPETITION
AlexaBeckner
Awards
• National Society of Collegiate Scholars
IndustryExperience:
• No Industry related experience
available
Education:
• Music Business, B.S. at Full Sail University (2018)
SkillsandPro
fi
ciencies:
• Marketing - 12 endorsements
• Music Industry - 11 endorsements
• Music - 10 endorsements
OverallOnlinePresence:
• Over 500+ connections, banner image is
customized, professional headshot, pro
fi
le is very
detailed but not much related to education, no
published articles, active on Facebook, twitter,
and her own website, their LinkedIn is URL
customized
• Grade: Average 50 out of 100
RobertReid-Falu
IndustryExperience:
• 9 Years Videography experience
using FCP X
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
LeadershipExperience:
• Team Lead at Pizza Hut - 05/20 - 09/20
• Owner of Forever Milli LLC. est. March 2019
SkillsandPro
fi
ciencies:
• Adobe Photoshop - 0 endorsements
• Final Cut Pro X - 0 endorsements
• HTML & CSS Coding - 0 endorsements
OverallOnlinePresence:
• Under 20, banner image not customized,
professional headshot, very vague, no published
articles listed, Active on Facebook & Instagram,
LinkedIn URL not customized
• Grade: Poor, 10 out of 100

11. BRANDPOSITION
For Artist & Entertainers who require artist
management, I provide a dedicated, professional,
& affordable guidance and career management
because, “I BELIEVE THAT EVERYONE SHOULD
HAVE AN OPPORTUNITY TO SHOOT FOR THE
STARS.”
ROBERT“ENVYF.MILLI”REID-FALU

12. NETWORKING&MARKETING
IndustryEvents&Organizations
• SXSW
‣ 03.16.21 - 03.20.21 | AUSTIN, TX
• ARTIST MANAGEMENT ASSOCIATION
‣ MONTHLY MEMBERSHIP | NATIONAL
• AMERICAN MARKETING ASSOCIATION
‣ COLLEGIATE MEMBERSHIP | ATLANTA CHAPTER
DigitalMarketing
• Primary Content: FM Commercials
• Primary Tools: Youtube, FB, Instagram, Google Ads, catalog
of various industry contacts that I’ve networked with.
• Website: I will tie my digital portfolio in with my brand’s
actual website to showcase what I can do for myself so you
can visualize what I can do for you as well.

13. PROFESSIONALDEVELOPMENT
Mentor
• Seek out an experienced artist manager with
known artist that are his/ her clients that can show
me the ropes of management in the music industry,
July 2022
FormalEducation
• Complete Music Business B.S. by expected
graduation date in 2022
TechnicalSkills
• Sign up for Google Analytics Academy & complete
the Google Analytics For Beginners Course, March
2021
• Sign up for Udemy for Introduction - Salesforce
Marketing Cloud, June 2021
• Sign up for Wave Accounting, & familiarize myself
with their Fearless Accounting Guide on their blog,
August 2021
SoftSkills
• Sign up for LinkedIn Learning and subscribe to their
free month trial and complete their Time
Management Training course, November 2021
• Sign up for HubSpot Academy and complete the
Content Marketing Certi
fi
cation course, March 2022
• Use Udemy Account established in 2021 to
complete SEO Training, May 2022

14. RobertReid-Falu
You know that in today’s day and age that
the music industry has gone completely
digital? Well, what I do is guide you as you perfect your product to
present to the world. In fact, I can show you how to increase your
social media presence, grow your following, and target your correct
target market for your speci
fi
c type of content.
“

15. REFERENCES
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.). Retrieved
January 11, 2021, from https://www.onetonline.org/
link/summary/13-1011.00
HubSpot Academy - Homepage. (n.d.). Retrieved
January 11, 2021, from https://
academy.hubspot.com/
Brian Mohr. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved January 11, 2021, from https://
www.linkedin.com/in/alexambeckner/
Alexa Beckner. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved January 11, 2021, from https://
www.linkedin.com/in/alexambeckner/
Google Analytics Academy. (n.d.). Retrieved January 11,
2021, from https://analytics.google.com/analytics/
academy/
Knapp, K. (2019, October 31). The Complete Guide to
Doing Your Accounting with Wave—For Free.
Retrieved January 11, 2021, from https://
www.waveapps.com/blog/accounting-and-
taxes/empower-yourself-with-our-fearless-
accounting-guide