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Going Global? Key Steps to Expanding Your Business Globally

The document outlines key steps for businesses looking to expand globally, emphasizing the need to adapt products and marketing strategies to different cultural behaviors and language requirements. It highlights the importance of localizing user experiences and understanding unique needs in various markets, while also providing five tips for global success. The author stresses never-ending learning and the significance of maintaining a user-centric approach.

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GOING GLOBAL? KEY STEPS TO EXPANDING YOUR BUSINESS GLOBALLY Alexia Ohannessian | International Marketing Team Lead
Born to Be Global Adapt your product Go To Market What's next 5 tips for success Agenda
Born to Be Global
WE UNDERSTAND WHY ONE SHOULD ADAPT PHYSICAL GOODS BECAUSE OF CULTURAL BEHAVIORS DIFFERENCES Korea Malaysia Japan Spain Brazil France
3,7B Of people have access to the internet
8,35 Average of languages, websites are available in *of 2,787 websites https://www.commonsenseadvisory.com/default.aspx?Contenttype=ArticleDet&tabID=64&moduleId=392&Aid=6831&PR=PR
Adapt your product
SPEAK YOUR USERS ' LANGUAGE Have an international name Translate your website
In 2015, Trello had 300k users in Brazil.
PROMOTE YOUR EFFORTS
FEW RESOURCES - BIG IDEAS
FEW RESOURCES - BIG IDEAS
LOCALIZE THE USER EXPERIENCE
Go To Market
A LOCAL COMMUNICATION FB : Trello Brasil Twitter : @trello_br br.blog.trello.com Newsletter Campaigns/partnership
UNDERSTAND YOUR USERS' NEEDS Content Channel Quality
EACH COUNTRY IS UNIQUE USA: Money is king Avatars in Asia
AUTOMATE AND STRUCTURE TO SCALE UP
WHAT'S NEXT?
Understanding and attending better user's needs https://developer s.trello.com/
5 TIPS TO SUCCESS
5 TIPS FOR GLOBAL SUCCESS Each country is a new challenge The world is bigger than the USA Never stop Learning Users should always be you main focus Work with preexisting networks
Alexia Ohannessian MERCI