The document discusses emerging trends in marketing, emphasizing the roles of videos, AI, and data science. Key points include the importance of hyper-personalization in marketing strategies, along with the evolving landscape of social media engagement. It highlights techniques for enhancing consumer interaction and optimizing marketing effectiveness through technology and data analysis.

2. Emerging Trends in Marketing
Impact of AI and Data Science

3. ThankYouandJoyous Teaching
Emerging Trends in Marketing
1. Use of Videos in Marketing
2. AI in Marketing
3. Impact of Data Science
4. Hyper personalization
5. Social Media Evolution

4. ThankYouandJoyous Teaching
Impact Of Videos In Your Marketing Plan
• Stronger Consumer Attention
• Higher Engagement
• Better Video Technology
• Better Optimization Opportunities
• Tap into the time of mobile users
• High rate of Social shares

5. Use of AI in Marketing
• Take Sales Forecasting to the next level
• Gain Deeper understanding of your customer
• Optimize Digital Advertising Campaigns
• Create Detailed consumer profiles
• Join real time conversations with consumers
• Product and Content Recommendations
• Visual Search
• Social Listening and Sentiment Analysis

6. Application of Data Science in Marketing
• User Profiling
• Improved Pricing Strategy
• Advanced Lead Scoring

7. Hyper Personalization and Its Use in Marketing
• Personalization V/s Hyper personalization
• How to implement hyper personalized marketing
campaigns
– Data Collection
– Simplified Beginning
– Deeper Dive
– Automating the marketing team
– Context

8. Evolution of Social Media
• Trends to watch out for
– Importance of Engagement
– Rise of Groups
– Transparency
– Influencer Marketing
– Social Selling
– Stories
– Live Videos
– Messaging
– Augmented Reality