The document discusses the key steps to successful content marketing: content strategy, content creation, content repurposing, and content distribution. It emphasizes that content strategy involves understanding the audience and their needs. Content creation should be informative, entertaining, practical and follow best practices. Content is then repurposed into different formats like blog posts, eBooks, videos etc. Finally, content distribution gets the content in front of the target audience through tactics like social media, email newsletters and commenting on other blogs. The document provides tips and checklists for each step in the content marketing process.
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
Secrets to Leveraging Video for Marketing & Sales SuccessKnoxville HUG
In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
What Does The Shift To Digital PR Mean For Your BrandDigital Vidya
Explore 'What Does The Shift To Digital PR Mean For Your Brand'. Gain insights from the webinar led by Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research.
Timeline Marketing is a form of content marketing that uses time to organize and present interactive content to audiences. As a marketing activity at the top of your sales funnel, Timeline Marketing helps you instantly attract your target audience while creating future engagement and conversion opportunities through calendar integration. The WhenHub Timeline Marketing Guide contains 50 great timeline marketing ideas to get you started.
For more information visit https://www.whenhub.com #timelinemarketing
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
Secrets to Leveraging Video for Marketing & Sales SuccessKnoxville HUG
In our Q1 Knoxville HubSpot User Group (HUG) meetup, Holly Yalove (KnoxHUG Leader and VIEO Design Principal & Cheif Strategist) presented "Secrets toLeveraging Videofor Marketing & Sales Success." At this first meetup of 2019, our HUG members learned tips and best practices for using video in sales, marketing, and service tactics including how to use HubSpot's new video integration.
What Does The Shift To Digital PR Mean For Your BrandDigital Vidya
Explore 'What Does The Shift To Digital PR Mean For Your Brand'. Gain insights from the webinar led by Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research.
Timeline Marketing is a form of content marketing that uses time to organize and present interactive content to audiences. As a marketing activity at the top of your sales funnel, Timeline Marketing helps you instantly attract your target audience while creating future engagement and conversion opportunities through calendar integration. The WhenHub Timeline Marketing Guide contains 50 great timeline marketing ideas to get you started.
For more information visit https://www.whenhub.com #timelinemarketing
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Understanding how to efficiently leverage business content and resources to effectively meet the needs of globally diverse partners is the focus of this presentation. Topics covered include:
• Globalization 101 – The "Globalization Academy" ensures we are all speaking the same language when talking about globalization including terms such as: regions, locales, localization, transcription.
• Strategic Considerations – Our mission to explore strange new worlds; to seek out new content and new audiences; to boldly go where no content strategist has gone before. We'll discuss strategic considerations including the structural model and governance model.
• Tactical Considerations – How to "Make it so…".
This presentation was given at Information Development World on October 2, 2015.
How to Create Outstanding Content Across Europe by Kevin Gibbons and Chelsea ...PerformanceIN
Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy.
This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
How to Increase Revenue Using Customer Feedback and AdvocacyKnoxville HUG
Did you know that companies who prioritize improving customer experience generate 60% higher profits? Happy and engaged customers also buy 90% more often and spend 60% more per transaction! That's why our Q3 Knoxville HubSpot User Group (HUG) event for 2019 was focused on customer feedback and advocacy.
PPC, SEO & Landing Page Best Practices To Maximize ConversionsSearchSpring
Learn from subject matter experts Social SEO and Searchspring five best practices your marketing and eCommerce team can implement to drive high quality paid, organic traffic and maximize your landing page conversion rates this holiday season.
Site Optimizations to Schedule Before The Holiday Code FreezeSearchSpring
With less than 80 days to Black Friday, we've partnered with Inflow to share the high value site optimizations you can make before your freeze. If you're opting to not freeze we also have optimizations you can make through holiday to drive results.
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
On September 27, 2018, Jeffrey Russo from HubSpot came in to town and gave our crowd of over 100 people a great recap of what was announced at Inbound 2018 just a few short weeks earlier.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Understanding how to efficiently leverage business content and resources to effectively meet the needs of globally diverse partners is the focus of this presentation. Topics covered include:
• Globalization 101 – The "Globalization Academy" ensures we are all speaking the same language when talking about globalization including terms such as: regions, locales, localization, transcription.
• Strategic Considerations – Our mission to explore strange new worlds; to seek out new content and new audiences; to boldly go where no content strategist has gone before. We'll discuss strategic considerations including the structural model and governance model.
• Tactical Considerations – How to "Make it so…".
This presentation was given at Information Development World on October 2, 2015.
How to Create Outstanding Content Across Europe by Kevin Gibbons and Chelsea ...PerformanceIN
Find out how to create outstanding content across Europe. Every market is different, timescales are short and budgets can be tight - but there's plenty of efficiencies in creating an integrated content strategy to combine local knowledge with a centralised strategy.
This session will share experiences of how we have achieved great results for brands including Momondo and Premier Farnell across Europe, by crafting content tailored and localised towards a targeted audience and promoted to leverage relationships within your geographic region.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
How to Increase Revenue Using Customer Feedback and AdvocacyKnoxville HUG
Did you know that companies who prioritize improving customer experience generate 60% higher profits? Happy and engaged customers also buy 90% more often and spend 60% more per transaction! That's why our Q3 Knoxville HubSpot User Group (HUG) event for 2019 was focused on customer feedback and advocacy.
PPC, SEO & Landing Page Best Practices To Maximize ConversionsSearchSpring
Learn from subject matter experts Social SEO and Searchspring five best practices your marketing and eCommerce team can implement to drive high quality paid, organic traffic and maximize your landing page conversion rates this holiday season.
Site Optimizations to Schedule Before The Holiday Code FreezeSearchSpring
With less than 80 days to Black Friday, we've partnered with Inflow to share the high value site optimizations you can make before your freeze. If you're opting to not freeze we also have optimizations you can make through holiday to drive results.
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
On September 27, 2018, Jeffrey Russo from HubSpot came in to town and gave our crowd of over 100 people a great recap of what was announced at Inbound 2018 just a few short weeks earlier.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
To be successful in content marketing you need a strategic approach, you need buy-in from above and below to apply a successful content transformation. This will show you how to apply a strategic content marketing approach to your company to ensure you are maximising the opportunities to reach the right audience at the right time. This methodology is for small, to SMB to enterprise level business.
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
In this complete course, EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
Similar to How to Create, Repurpose and Distribute Content (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
More Than Text and Images
How to Create, Repurpose, and Distribute Content
2. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Traditional Marketing was
Broadcast Marketing!
3. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Limitations:
• No or little segmentation
• No or little personalization
• No two-way communication
• Limited performance tracking
Broadcast Marketing Worked. (Sort of)
YOU BROADCASTYOUR MESSAGE
AND THEN
YOU WAITED
4. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Broadcast marketing messages went directly from HERE
To HERE!
5. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
There has to be a better way to reach your audience!
And There Is!
6. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Digital or Content
Marketing!
7. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Digital marketing is an umbrella term for the targeted, measurable,
and interactive marketing of products or services using digital
technologies to reach and convert leads into customers.The key
objective is to promote brands, build preference and increase sales
through various digital marketing techniques.
What Is Digital Marketing?
According to Wikipedia:
8. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
SURPRISE!
Digital Marketing Works Different!
9. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Digital Marketing requires a Digital Presence
• Strong Brand
• Responsive Website
• Regular Blog
• Active Social Media Presence
10. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Key Differences Between Traditional and Digital Marketing
Traditional Marketing Digital Marketing
Uniform, Structured, Clear Type of Marketing Dissected, Spread, Unclear
Unidirectional (One to Many) Direction of Communication Multidirectional (Many to Many)
Long-Ranging Scheduling Spontaneous
Well Considered and Reviewed Communication With Consumer Fast, Public
During Working Hours Availability Permanent (24/7)
Specific Scope General
Analog Wealth of Experience Alternating, Innovative
Consumer Protection Supervision Users, Platforms
Formal, Legally Safe Language Genuine, Direct
Marketing Department People Involved New Media Marketing Department
11. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
And this is where most
businesses do one of the
following:
1. Give Up!
2. Do It Wrong!
12. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
The Steps to Content
Marketing Success
There is a Better Way!
13. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Key Steps to Successful Content Marketing:
1. Content Strategy
2. Content Creation
3. Content Repurposing
4. Content Distribution
14. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Content
Step 1:
15. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Key Questions to Ask Yourself:
1. Who is your audience?
2. What do they want to hear?
3. When do they want to hear it?
4. Where do they want to consume it?
5. How do they want to receive the information?
16. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Content Audit
Content Migration
Governance
Content Development
Communications Plans + Strategies
Editorial Strategy
Editorial Calendar
Content Curation
SEO Strategy
Content Tagging
Measurement + Analytics
Other Content Strategy Considerations
17. STUDIO 5 INNOVATION THE DIGITAL AGENCY
STUDIO5INNOVATION.COM #HIGHLYCAFFEINATED DIGITAL STRATEGIES
Step 2:
Content
Creation
the fun part!
18. STUDIO 5 INNOVATION THE DIGITAL AGENCY
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Humans love a good story ...
... and there are reasons why
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The Purpose of Content ...
... and where it goes
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Be Yourself!
Be Informative!
Be Entertaining!
Be Practical!
Be Visual!
Be Interactive!
Be Timely!
Tips for Creating Effective Content
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A Content Creation Checklist:
Headline – Attention
• Is my headline clear, precise, and interesting
enough?
• Is my headline evoking any emotions?
• Does my headline contain keywords or phrases that
someone would type in search engines like Google
and is less than 70 characters long?
• Does my headline use an H1 header tag?
Introduction – Interest
• Does it provide a good overview about what the
post is all about?
• Is it short enough (one to two paragraphs) and is it
triggering people’s desire to read through the entire
post?
Body – Desire
• Are my paragraphs short enough (usually 5-7 lines
long)?
• Am I using subheadings with the correct header
tags? (Usually H2, H3, and H4 are more than enough)
• Am I engaging the reader by using a more personal
writing style?
• Do I format my post correctly using bullets, lists, ital-
ics, bold, quotes, etc.?
• Do I enhance my content by including media such as
images, infographics, video, audio, etc.?
• Is my content concise and to the point without fluff
or fancy and boring expressions?
• Am I appealing to emotions such as anger, humor, or
curiosity?
• Do I link to other authoritative websites?
• Do I increase my credibility by mentioning other
people’s quotes and opinions?
Conclusion – Action
• Do I summarize my post in one or two short para-
graphs?
• Do I end my post with a question?
• Is my conclusion enticing enough to encourage peo-
ple reading my post?
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OH, AND ONE MORE THING!
One you start creating content you have to
keep doing it. This is why they call it the
Content Marketing Marathon.
... if only there was a way to save some time ...
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Step 3:
Content Repurposing
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Content Repurposing ...
...Starts with a BIG idea!
How do You make things better for your customers?
What Need do you Serve?
What Pain do You Relieve?
What Problem do You Solve?
What Problems Exist in Your Industry?
What Issues do Your Customers Face?
What Solutions do You Provide?
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Content Repurposing ...
...Takes Many Different Forms!
BLOG POST
This is an in-depth SEO keyword optimized exploration of your fabulous idea.
Check out this post on the essential ingredients of an effective blog post for
more ideas on how to repurpose content into a blog post.
EBOOK
This is an even more in-depth look at your fabulous idea. Depending on how
much content you have you can even repurpose content into individual
chapters.
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Content Repurposing ...
...Takes Many Different Forms!
GUIDE
This is a shorter version than an eBook, but a more detailed exploration of
your topic than most blog posts.
PODCAST
Another way to repurpose content is as an audio discussion of your core idea
and topic.
NEWSLETTER
Repurpose content by summarizing your core topic or idea and then drive
users to read or learn more.
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Content Repurposing ...
...Takes Many Different Forms!
SLIDESHARE
You can repurpose content as presentation slides that break your topic into
main and sub categories.
VIDEO
Repurpose content by compiling key points into easy to view video
presentations. Depending on your content videos can range from simple
how-to guides to complex narratives showing how your core idea benefits
consumers.
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Content Repurposing ...
...Takes Many Different Forms!
WEBINAR
You can repurpose content by presenting key points as part of an interactive
online experience. If you have enough content you can have a series of
regular webinars.
INFOGRAPHICS
Repurpose content by showing key data and concepts as easy to understand
visual representations.
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Content Repurposing ...
...Takes Many Different Forms!
SOCIAL MEDIA
Don’t forget to repurpose content by sharing it on your social channels. From
simple tweets to memes and infographics to links to external content such as
videos and blog posts.
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Step 4:
Content Distribution
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Content Distribution ...
...Telling Others about Your Great Content!
WHY?
Well, technically the only folks who know about your content are you, and
any website visitors who happen to come across it.
Rather than just relying on search engines to send visitors your way you
will want to pump up your organic volume and plan for some targeted
promotion.
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Content Distribution ...
... in 12 Easy Steps!
1. KEYWORD OPTIMIZE YOUR POST
Scan through your content and pick out the main topics. Plug those terms
into Google AdWords FREE keyword selection tool and identify the most
popular search terms. Use those to beef up your content, titles, and meta
tags.
2. SYNDICATE YOUR CONTENT
Use your RSS feed to automatically add your content to many different
places, including many social networking sites.
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Content Distribution ...
... in 12 Easy Steps!
3. SHORTEN YOUR POST’S URL
This used to be mainly for Twitter. But with many URL shortening services like
Bit.ly and Ow.ly adding analytics posting your short URL on social sites is a
smart strategy.
4. TAILOR YOUR STATUS UPDATES
Tailoring your status or headline for each of your social channels can make
a big difference. You may need to send multiple updates on different dates
and times, but it will be worth it.
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Content Distribution ...
... in 12 Easy Steps!
5. POST TEASERS ON OTHER SITES
Most networking and forum sites let you promote relevant content. A great
strategy is to write a compelling headline or question as your forum title,
then include some thoughtful commentary, followed by your URL
6. BOOKMARK YOUR CONTENT
While not as effective as it used to be, posting your content on popular social
bookmarking sites like Reddit, Digg, Delicious and StumbleUpon can still be
a great source of traffic. Make sure you become part of the community and
give more than you receive.
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Content Distribution ...
... in 12 Easy Steps!
7. COMMENT ON OTHER BLOGS
Providing helpful, valuable comments on other, related blogs is a great
traffic generator, as well as develop relationships, build a following, and add
backlinks.
8. SEEK AND ASSIST ON TWITTER
Providing genuine assistance is one of the best ways to build a loyal Twitter
following. Search for your blog topic and share your post with people looking
for guidance.
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Content Distribution ...
... in 12 Easy Steps!
9. ADD TO EMAIL SIGNATURE
Adding your blog post title to your email signature is a powerful little trick.
Apps like Wisestamp for Gmail and Chrome will even insert it automatically.
Nice!
10. SHARE YOUR POST WITH TARGET CUSTOMERS
You just created a post with a topic that at least some of your customers
will find valuable. What are you waiting for? Send them an email with a
shortened link.
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Content Distribution ...
... in 12 Easy Steps!
11. ADD YOUR BLOG POSTS TO YOUR NEWSLETTER
If you have an e-newsletter you should incorporate your blog content.
Include a few different blog headlines or teasers, and see which one gets the
most clicks.
12. ASK OTHER BLOGGERS TO MENTION YOUR POST
Building relationships with other bloggers in your industry and asking them
to blog about or link to your post is a highly effective way to expand your
reach.
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Content Marketing ...
... a few Last Tips!
Check and cite your sources
Don’t plagiarize or scrape content
Give credit where credit is due
Don’t spam your readers
Respond to all comments, good or bad
Be helpful, not boastful
Be respectful of others and their opinions
Don’t fear failure, learn from it
Be yourself
Have fun
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Content Marketing ...
... Additional Resources!
What is content marketing? http://studio5innovation.com/considerations-content-strategy-development/
Benefits of B2B marketing - http://studio5innovation.com/b2b-business-blogging-tips-benefits/
Tips for content creation – http://studio5innovation.com/tips-for-creating-engaging-content-that-gets-shared/
Divisible content – http://studio5innovation.com/strategy-for-divisible-content-creation/
Content marketing checklist – http://studio5innovation.com/content-marketing-checklist-for-blogs/
Trends – http://studio5innovation.com/content-marketing-trends-businesses-need-watch/
Tips – http://studio5innovation.com/small-business-content-marketing-tips/