Digital marketing strategy and research on improving the Openrice application in Indonesia. The summary discusses conducting research on competitors like Open Snap and Zomato, focusing social media marketing on Facebook, Twitter and Instagram, optimizing keywords for search engine marketing, improving backlinks and the website, using databases to send marketing messages, and testing app designs and content through research and development to improve downloads and user numbers. The goal is to make Openrice the main brand Indonesians think of for information on food and dining out.

1. Digital Marketing
Strategy and Research

2. Digital
Marketing
Strategy
Digital Marketing is part of the
new Digital Age that makes use
the digital equipment we use
everyday, mostly smartphones,
tablets, and computers.
The ability to track in details
within every step of the
campaign will enable the users
to rise the KPI and put the
campaign budget to an optimal
use.
Today’s Menu

3. 255.461.124Indonesian Total Population
37%Penetration
95,867,646Mobile Broadband Subscription
INDONESIA

4. Salam Kenal!
My name is Patra Ramadana
I am a Digital Marketing specialist!
This proposal is my current research
study on Openrice products. I hope it
will make your day. Cheers!

5. Knowing the Competitors
Open Rice ID
Open Snap
Zomato
ID user
Qraved
App Store 5.5k 37k 7k
Play Store 51k 880k 14k
Web session /
month
420k 464k 300k
via : alexa.com
zyo.net
similarweb.com

6. Knowing the Competitors
via alexa.com

7. Knowing the Competitors via alexa.com

8. “To make the Openrice app the main
brand for Indonesians use, every time they
think about food and eating out

9. 1.
Social Media
This is the most
important factor of SEO
today, especially in
Indonesia

10. Facebook
▧ Active Fan Page
▧ Banner Campaign
▧ Retargeting
▧ Custom Audience
Facebook app currently has 1.3 billion app
downloaded only for Android and iOS
combined

11. Twitter
▧ Gain followers
▧ Share contents
▧ Work with media
▧ Work with buzzer
Twitter app currently downloaded 350 million
times in Android and iOS combined

12. Instagram
▧ Gain followers
▧ Share contents
▧ Work with media
▧ Work with buzzers
Instagram app currently downloaded 530
million times in Android and iOS combined.
Instagram is now really happening in Indonesia

13. 2.
Keywords
The key factor to
conversion

14. Keyword Research
Basic
Keyword
Test
Keyword
Set
Value
Keywords :
▧ Restoran
▧ Cari Restoran
▧ Promo restoran
▧ Diskon restoran
murah
▧ Info diskon restoran
murah

15. Google Search Engine Marketing
Google Adwords
SEM with Pay Per
Click from Google.
Determine keywords
that we are willing to
pay to drive the users
downloading the app
Google Display
Network
Cheaper service from
Google that displays
Openrice app in a
certain type of users
we are targeting
Youtube
Using video to
educate as well as
lure in potential
customer in a matter
of seconds.

16. 3.
Backlink
Getting the quality
inbound

17. Website Backlink
Directed to your
website, the number of
backlinks are the
indication of the
popularity of the
website. Important for
SEO, search engine will
calculate the relevance
of a site to a keyword

18. Going Viral
How to make the best restaurant
application and change the Indonesian
eating habit?
4.

19. Useful
Activities
TransparencyEffortless
Rewarding
5 Factors for
Going Viral

20. 5.
Database
Marketing
Getting the word around
fast

21. Database blast
e-mail Marketing
Customer Relation Module
SMS Blast

22. Telco Daily Content Blast
Mobile Ads
SMS Blast

23. Digital Marketing Overview
Paid Campaign
Google Adwords, Google
Display Network, Youtube
Affiliate
Working with affiliate
platform which will lead a
better conversion. Publisher
includes food bloggers and
media
Non Paid Campaign
Banner trading, Promotions
with local restaurants, Social
Media (FB Fan Page,
Instagram, Twitter)
Partnerships
Have a relationship with
numerous local food
product, food community,
and telecommunication
company, or other company
with huge database
Get Viral
With Research and
Development team,
bringing the best ideas of
marketing and development
to get the ideal app
Analytics
A/B test with all campaign
and content, set the most
efficient way to get
conversions.

24. Research and Development
Research and
development is part of
the Digital Marketing
Strategy, in which A/B
testing will get us the
ideal data in how to
gain the maximized
output.
6.

25. OpenRice App
Downloads :
iOS - 5.5k
Android - 51k
R & D Note :
1. Needs to be in bahasa
2. More content at home
3. More local content/
review/ pics
4. Need less effort to sign in
5. Slow loading time
6. Need info on Open Snap
Place your screenshot here

26. Place your screenshot here
OpenSnap App
Downloads :
iOS - 3.9k
Android - 510k
R & D Note :
1. Needs to be in bahasa
2. Two different app is less
usability, needs to be
combined with Openrice
app
3. Need efficient design
4. Need more pictures
5. Database not connected

27. Place your screenshot here
openrice.co.id
Visit/ month : (no data)
Indonesian rank : 515.214
R & D note :
1. Database not connected
2. Needs to be in total bahasa
3. Further Development on SEO

28. Changing the
Indonesian
way of dining!

29. KPI by Jan 2016
Open Rice ID
Open Snap
Zomato
ID user
Qraved
App Store 50k (5.5k) 45k (37k) 10k (7k)
Play Store 1M (51k) 950k (880k) 25k (14k)
Website 550k (420k) 500k (464k) 350k (300k)

30. Action Details
Google
Adwords
Social
Media
SEO Affiliate Telco Total
Web
Campaign
30000 10000 10000 10000 1000000 1060000
App
Campaign
10000 10000 10000 10000 1000000 1040000

31. Terima kasih!
Any questions?
You can reach me at:
redninja354@gmail.com