The Case for B2B Marketing on LinkedIn
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We created this infographic, The Case for B2B Marketing on LinkedIn, to help you prove LinkedIn’s potential as a platform, and to inspire you to measure the ROI of your own campaigns. Check it out to see: -How B2B marketing on LinkedIn drives leads and revenue -The value of LinkedIn for product launches -More real-world results from B2B companies
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What makes thought leadership valuable and how does that translate into measurable business impact? New research from LinkedIn and Edelman provide definitive answers for B2B marketers.
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Kelly Kyer, Global Director, Technology Vertical Marketing at LinkedIn and Phil Gomes, SVP of U.S. B2B Digital at Edelman explore these questions, and:
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Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
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• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
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For brand awareness, qualified lead generation, and bottom-line revenue impact, LinkedIn is tough to beat. Marketing campaigns deliver on the metrics that matter.
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The document provides an overview of LinkedIn Marketing Solutions platform, which offers various products to help marketers reach prospects and impact every stage of the marketing funnel. The products include LinkedIn Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Self Service tools. It also provides full-funnel analytics to help marketers measure success. The platform is aimed at generating brand awareness, acquiring leads, and nurturing prospects throughout the purchase process.
LMS_Platform_Overview_Interactive_0315
The document provides an overview of LinkedIn Marketing Solutions platform, which offers various products to help marketers reach prospects and impact every stage of the marketing funnel. The products include LinkedIn Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Self Service tools. Marketers can use these products to generate awareness, acquire leads, and nurture prospects. Analytics capabilities also provide insights into campaign performance across the entire marketing funnel.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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The Case for B2B Marketing on LinkedIn
- 1. LinkedIn Marketing Solutions consistently delivers undeniable results for B2B marketers. Let us show you what real impact looks like. DIVE INTO THE LINKEDIN MARKETING SOLUTIONS PLATFORM OVERVIEW AT LNKD.IN/LMSPLATFORM Sources: 1. “State of B2B Digital Marketing,” DemandWave | 2. “LinkedIn for B2B Lead Generation,” Oktopost | 3. "Audience Insight Report: Understanding Your Digital Audience," Investis | 4. “Fortune 500's Social Media Platform Use,” Marketing Charts | 5. “State of B2B Product Marketing,” Regali(x) Research | 6. IR Prognosis | 7. “Replicon Reaches Buyers at Prime Decision-Making Stage and Builds Quality Lead Pipeline,” LinkedIn Marketing Solutions | 8. “Cetera Financial Group Case Study,” LinkedIn Marketing Solutions | 9. “NetBrain and LinkedIn: A No-Brainer for Conversion Tracking,” LinkedIn Marketing Solutions NetBrain saw:9 LEVERAGE THE RIGHT METRICS TO DRIVE THE MOST IMPACT Conversion tracking equips marketers with the insights to optimize their content for increased ROI. We've been updating our campaign with insights gained from LinkedIn conversion tracking. At this time, 94% of leads generated through our campaign are sales-accepted. PRIYANK SAVLA DIGITAL MARKETING MANAGER NETBRAIN INCREASE in CTR in just three months 2X 85% OVERALL lead-to-demo ratio Cetera saw:8 BUILD BRAND AWARENESS WITH THE RIGHT AUDIENCES Display Ads enable targeted reach of hundreds of thousands of premium professionals. We can reach prospects anywhere online and make every interaction with them more personal and relevant throughout the buyer's journey. ERIC HANSEN DIRECTOR OF MARKETING CETERA FINANCIAL GROUP 27% INCREASE in pageviews 13% INCREASE in web visits TAILOR THE RIGHT MESSAGES TO THE RIGHT PROFESSIONALS LOWER CPL than other social channels Replicon saw:7 With Sponsored InMail targeted messages drive leads to LinkedIn mailboxes. BETTER response rates With open rates as high as 48%, LinkedIn’s Sponsored InMails knocked the socks off our own email campaigns. BRETT CHESTER VP OF ONLINE MARKETING REPLICON Having members stay in app with LinkedIn Lead Gen Forms is a seamless user experience. NIK LOVE GLOBAL DIGITAL MANAGER IR PROGNOSIS EFFICIENTLY GENERATE QUALITY LEADS 44% REDUCTION in cost per lead 2XINCREASE in conversion rates IR Prognosis saw:6 Collect even more quality leads from your ads on LinkedIn with seamless pre-filled Lead Gen forms. Undeniable Results with LinkedIn Marketing Solutions Meet Your Marketing Goals LAUNCH A PRODUCT Top channel for B2B product launches5 90% DRIVE LEADS 9 out of 10 customers reduced their cost per lead with LINKEDIN LEAD GEN FORMS. 69% DRIVE REVENUE Using LINKEDIN SPONSORED CONTENT, eDataSource saw a 69% decrease in lead-gen costs. The World’s Professionals in One Place Brands have the opportunity to target and engage with this massive quality audience in a professional context. 500MMembers Senior-level influencers Decision makers 61M 40M social media platform4 MOST-USED Fortune 500 companies’ TOP IN LEAD GENERATION... BY A LONG SHOT1 % of marketers who generate leads from the platform 80% of B2B marketing leads sourced through social media come from LinkedIn.2 46% of social media traffic to your company site comes from LinkedIn.3 #1 SOCIAL MEDIA CHANNEL1 92% of B2B Marketers LEVERAGE LINKEDIN over ALL OTHER social platforms. 59% 26% LinkedIn Other social platforms LinkedIn Leads the Pack 73% 11X CONTENT MARKETING WITH REAL IMPACTCONTENT MARKETING WITH REAL IMPACT THE CASE FOR B2B MARKETING ON LINKEDIN THE CASE FOR B2B MARKETING ON LINKEDIN 81% 34% LinkedIn Other social channels