The document outlines the importance of digital video strategy for brands and content creators, emphasizing the growing consumer appetite for video content across various platforms. It presents a three-pronged approach that includes content creation, contextual relevance, and commerce to enhance video engagement and monetization. By leveraging technology and targeting strategies, brands can optimize their video strategy to succeed in an increasingly digital landscape.

2. Building a Digital Video Strategy
Without Breaking the Bank

3. Hall of Famers

4. Hall of Claimers

5. Justin Beiber Superwoman Lily Singh Tyler Oakley
• Shot to fame on digital using video
• Reached 100’s of millions
• Digital video has propelled these stars to superstardom

6. The Surge
Consumer appetites are growing.
They spend most of their time online.
Videos. Vlogs. Live Streaming. InstaStories.
CONTENT IS CREATED IN NEW
VIDEO FORMATS - EVERYDAY!

7. The New Hangouts
Video
Portals:
Social
Platforms:
Digital Publishers
& Content Sites:
OTT Platforms:
Rapid growth of technology enabling content sourcing, content creation and OTT platforms

8. It’s not what you
upload, it’s the strategy
with which you upload.
- Will Keenan
Content is everything in today’s fast-
world and VIDEO sits at the apex
of this pyramid!

9. By 2017, online video will account for 74% of all online traffic (KPCB)
55% of people watch videos online every day (MWP)
52% of marketers believe that video is effective for brand awareness (WowMakers)
500 million people are watching videos on Facebook every day (TubularInsights)
Snapchatters watch 10 billion videos a day (AdWeek)
43% of marketers would create more video content if lesser obstacles (Buffer)
People spend on average 2.6x more time on pages with video than without (Wistia)
The State
Source: insivia.com

10. BUILDING A GREAT
DIGITAL VIDEO STRATEGY
THE THREE C APPROACH

11. 1. CONTENT

12. + Content Creation, Syndication and Distribution
Personalization is key!
• Video content creation – Short Form to Long Form
• Emerging content partners offering syndicated content like Reuters, AP,
Time Inc etc..
• Video platforms enable creators to not only create but also syndicate and
distribute their videos
• Turn to companies that offer video content SaaS suited for hosting,
managing & streaming
Content

13. + Leverage on Digital Tech
Go smart, not broke!
• In sync videos with your editorial needs using technology platforms that
can create 100s of videos a day
• End to end solutions like that focus on creating videos from existing
content using advanced text-to-video technology
• Managing your video player by adjusting it for multi-device consumption
• A seamless, user-friendly experience across screens using tech solutions
Content

14. 2. CONTEXT

15. Context
+ Showcase Relevant, Worthy Content to Audiences
Relevancy counts!
• Be in sync with what your audiences are interested in
• Ensure the content you showcase to your viewers is fresh and trending
• Users who respond to a brand’s content will tend to naturally gravitate
towards the brand and it’s areas of commerce

16. + Use Tools that Aid with High-Precision Content Matching
The devil is in the detail
• Leverage from your high-value insights of the right audience placement for
the content piece
• In-article placements offer effective matching of videos to editorial content
• Cohesive environments with video recommendations and similarity of video
pieces
Context

17. 3. COMMERCE

18. + Go Native!
• Invest in native video and branded video ads
• Earn while you Churn
• Overcoming challenges of video monetization across In-Stream inventory
• Enhances your user engagement by offering a more transparent and immersive
experience to your visitors
• Solutions to manage end to end video revenue for content creators across platforms
Commerce

19. + Programmatic is the future
• It’s not just for people with large budgets and huge amounts of data
• Latest developments in programmatic and ad formats like Header Bidding
delivering impactful performance for small and large players alike
• Programmatic investments ensures you get the best bang for your buck
• Machine-learning makes content monetization highly targeted and effective
Commerce

20. Digital Video is a crucial component of:
CONTENT
CONTEXT
COMMERCE
Brands, content creators and tech platforms today are more likely to succeed if they
implement a video strategy that operates in real-time and is both engaging and scalable
To Conclude