From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
Understanding how to efficiently leverage business content and resources to effectively meet the needs of globally diverse partners is the focus of this presentation. Topics covered include:
• Globalization 101 – The "Globalization Academy" ensures we are all speaking the same language when talking about globalization including terms such as: regions, locales, localization, transcription.
• Strategic Considerations – Our mission to explore strange new worlds; to seek out new content and new audiences; to boldly go where no content strategist has gone before. We'll discuss strategic considerations including the structural model and governance model.
• Tactical Considerations – How to "Make it so…".
This presentation was given at Information Development World on October 2, 2015.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
Prime Day Data Hold the Answers (but are you asking the right questions?)Tinuiti
In this session, our experts discuss how to use performance data from the second biggest ecommerce event of the year—Prime Day—to inform your strategy for the biggest event of the year: the holiday shopping season, most notably Black Friday and Cyber Monday.
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
Findings from The Amazon Ads Benchmark ReportTinuiti
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, Tinuiti has uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time. In this webinar, report author, Andy Taylor, will be discussing highlights from the Q3 2019 Amazon Ads Benchmark Report and answering your questions during a live Q&A
From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
Understanding how to efficiently leverage business content and resources to effectively meet the needs of globally diverse partners is the focus of this presentation. Topics covered include:
• Globalization 101 – The "Globalization Academy" ensures we are all speaking the same language when talking about globalization including terms such as: regions, locales, localization, transcription.
• Strategic Considerations – Our mission to explore strange new worlds; to seek out new content and new audiences; to boldly go where no content strategist has gone before. We'll discuss strategic considerations including the structural model and governance model.
• Tactical Considerations – How to "Make it so…".
This presentation was given at Information Development World on October 2, 2015.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
Prime Day Data Hold the Answers (but are you asking the right questions?)Tinuiti
In this session, our experts discuss how to use performance data from the second biggest ecommerce event of the year—Prime Day—to inform your strategy for the biggest event of the year: the holiday shopping season, most notably Black Friday and Cyber Monday.
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
Findings from The Amazon Ads Benchmark ReportTinuiti
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, Tinuiti has uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time. In this webinar, report author, Andy Taylor, will be discussing highlights from the Q3 2019 Amazon Ads Benchmark Report and answering your questions during a live Q&A
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
Social Media Consultant Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
What Does The Shift To Digital PR Mean For Your BrandDigital Vidya
Explore 'What Does The Shift To Digital PR Mean For Your Brand'. Gain insights from the webinar led by Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Is content marketing giving you a hard time? Follow these actionable tips to create, repurpose, and distribute engaging content for your website, blog, and social media channels.
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
IAS Verification, Consume Exposure and Brand Safety by Integral Ad Science.
If you would like a copy of this presentation, please email your contact at IAS.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
Social Media Consultant Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
What Does The Shift To Digital PR Mean For Your BrandDigital Vidya
Explore 'What Does The Shift To Digital PR Mean For Your Brand'. Gain insights from the webinar led by Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020).
A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more.
The individuals and companies included in this presentation in no way endorse this content.
Although I work for Shopify, any opinions in here are my own.
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Is content marketing giving you a hard time? Follow these actionable tips to create, repurpose, and distribute engaging content for your website, blog, and social media channels.
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
IAS Verification, Consume Exposure and Brand Safety by Integral Ad Science.
If you would like a copy of this presentation, please email your contact at IAS.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Lowering Customer Acquisition Costs on FacebookTinuiti
As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tinuiti will unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
Crave for digital success you’re just 5 steps away!TataBSS
While aspiring to attain digital success, it is important to push the envelope. Want to be a digital marketing expert who can attain success in all digital outcomes? Harness the power of the following 5 secret weapons that will lead you to guaranteed success.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Similar to 313 digital objectives strategies - march 14 (20)
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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4. Why
is
this
important?
• Well
wriGen
objec'ves
&
strategies
are
needed
for
every
stage
of
planning:
– To
set
the
stage
– Lead
to
strong
“big
ideas”
– Keep
everyone
on
the
same
page
– Inform
ques'ons
like,
“why
are
we
doing
this?”
– Explain
digital
diagnos'c
ques'ons
like,
“why
is
our
CTR
is
so
low?
5. A
real-‐life
planning
situa'on?
"When
my
client
asks
if
changing
the
target
from
Enterprise
CEOs
to
Expec9ng
Moms
will
have
an
effect
on
the
strategy,
I'm
like
.
.
."
6. Another
real
-‐
life
planning
situa'on?
"When
I
ask
the
client
who
the
target
is
and
she
says
'everyone,'
I'm
like
.
.
.”
7. What
is
an
Objec've,
Strategy
and
Tac'c?
• Business
Objec'ves:
What
is
this
plan
trying
to
accomplish?
– Generally
best
to
have
only
a
few
objec'ves
– Do
not
address
media
types
in
objec'ves
– Needs
to
be
measureable
• Media
Strategies:
How
will
you
accomplish
the
objec'ves?
– May
include
a
channel
for
reaching
the
target,
such
as
digital
– Does
not
include
a
specific
vendor
or
media
property
• Media
Tac'cs:
What
specific
ac'ons
will
you
take
as
part
of
the
strategies?
– The
granular
detail
– Sites,
networks,
content,
etc.
8. What
will
you
need
to
build
strategies?
• Business-‐related
informa'on:
– Business
objec've(s)
the
client
wants
to
achieve
– Target
audience
– Success
measures
– Crea've
concepts
– Budget,
'ming
and
geography
A
strong
answer
to
“what
is
the
measure
of
success?”
9. What
will
you
need
to
build
strategies?
• Ask
ques'ons
to
shore
up
content,
and
to
get
beyond
briefing
documents
– Compe''ve
insights
» How
much
they
spend?
» Where
they
spend?
» When
do
they
spend?
» Crea've
rota'on?
– Client
insights
» Consumer
media
habits?
» Consumer
shopping/informa'on
searches?
» Product
and
shopping
cycles?
» Product
distribu'on
plan?
» Mature
or
new
product?
» Established
or
new
target?
10. Analogies
to
remember
the
difference
• Objec9ve:
Stop
the
bombing
• Strategy:
Prevent
them
from
making
bombs
• Tac9c:
Sneak
into
their
lab
during
the
night,
and
steal
the
chemicals
• Objec9ve:
Get
to
work
by
9:00am
every
day
• Strategy:
Set
mul'ple
alarms
• Tac9c:
Put
one
next
to
me,
one
in
the
bathroom,
and
one
in
the
hall
• Objec9ve:
Save
10%
of
my
salary
each
month
• Strategy:
Save
funds
before
I
can
spend
them
• Tac9c:
Auto
withdraw
5%
into
the
company
plan,
and
5%
into
my
savings
account
11. For
Discussion:
Examples
of
Objec'ves
• Obtain
10,000
coupon
redemp'on
during
Q2
• Increase
online
sales
by
15%
• Generate
10,000
more
Likes
on
the
client’s
Facebook
page
• Create
20%
more
awareness
of
the
new
product
• AGain
#1
share
of
market
sale
in
CY
2014
• Increase
store
traffic
across
the
chain
by
20%
ü Is
it
specific?
ü Measureable?
ü Does
it
specify
the
'meframe
for
success?
ü How
will
you
know
you
achieved
it?
12. Measures
of
Success
• Key
Performance
Indicators
(KPI)
– Objec9ve
–
Increase
online
sales
by
15%
– Online
Behavior
-‐
Drive
to
site
to
make
a
purchase
– KPI
–
Website
sales
transac'on
– Objec9ve
–
Increase
store
traffic
across
the
chain
by
15%
– Online
Behavior
–
Drive
to
mobile
landing
page
with
store
locator
– KPI
–
Store
locator
search
– Objec9ve
–
Create
20%
more
awareness
of
the
new
product
– Online
Behavior
–
Interac'on
with
ad
– KPI
–
Expand
rich
ad
to
read
product
descrip'on
or
watch
demonstra'on
video
13. Media
Measurement
• Website
Analy'cs
– Measures
every
page
visit
– Measures
traffic
from
every
source
– Iden'fies
common
paths
and
website
usability
issues
• Media
Analy'cs
– Measure
key
performance
indicators
– Measures
traffic
only
from
paid
media
– Iden'fies
effec'veness
of
media
tac'cs
and
enables
op'miza'on
14. Media
Analy'cs
• Generate
a
conversion
tag
from
the
ad
server
• Place
the
tag
on
the
client
website
on
the
page
that
confirms
the
desired
behavior
– Downloaded
coupon
– Store
locator
search
result
– Thank
you
page
for
ecommerce
purchase
• Add
triggers
into
rich
media
ads
to
measure
customer
interac'ons
• Conduct
online
survey
– Brand
awareness
prior
to
and
aler
ad
exposure
15. For
Discussion:
Examples
of
Strategies
• Concentrate
media
on
markets
with
restaurant
penetra'on
index
score
of
300+
• Reach
influencers
who
will
be
more
likely
to
spread
the
message
to
the
decision
makers
• U'lize
targeted
prime-‐'me
programming
in
Q4
• Reach
the
target
while
they
are
in
close
proximity
to
the
store
• Generate
assets
that
will
demonstrate
the
product
benefits
• Encourage
current
customers
to
write
tes'monials
• U'lize
na'onal
print
publica'ons
to
generate
interest
in
the
movie
launch
during
December,
2014
ü Does
it
lead
to
accomplishing
the
objec've?
ü Is
it
high
level,
and
does
not
contain
specific
ways
for
it
to
be
implemented?
ü Can
tac'cs
be
used
to
fulfill
on
the
strategy?
16. For
Discussion:
Examples
of
Tac'cs
• Use
Millennial
Media
to
deliver
mobile
ads
to
people
within
a
5
mile
radius
around
each
store
• Run
pre-‐roll
video
on
CBS.com
before
sports-‐related
content
• U'lize
email
to
deliver
a
printable
coupon
• Use
rich
media
to
allow
consumers
to
find
the
store
near
them
from
within
the
banner
ad
• Bid
on
compe''ve
brand
terms
within
the
Google
search
engine
to
conquest
people
looking
for
our
compe'tors
• Only
run
dinner
related
ads
from
4:00p.m.
to
8:00p.m.
ü Does
it
support
the
strategy?
ü Does
it
deliver
a
specific
recommenda'on?
ü Is
it
something
that
can
be
implemented?
18. Working
Session
1-‐5
Objec've
Strategy
Tac'c
None
1
U'lize
rich
media
ad
units
to
deliver
video
X
X
2
U'lize
local
news
sites
such
as
Click
On
Detroit
X
3
Carefully
evaluate
where
the
money
will
be
best
spent
X
4
Reach
target
audience
when
they
are
most
likely
to
be
at
home
X
5
Run
ads
on
CBS.com
during
the
'mes
that
the
event
is
on
the
air
to
generate
tune
in
X
19. Working
Session
6
-‐
10
Objec've
Strategy
Tac'c
None
6
Use
influencers
to
help
seed
the
message
and
create
excitement
and
an'cipa'on
for
the
new
product
X
7
Leverage
paid
media
to
amplify
the
social
conversa'on
with
those
talking
about
the
product
and
category
X
8
Include
mobile
adver'sing
to
reach
busy
women
X
X
9
Increase
Year-‐over-‐Year
sales
of
widgets
by
15%
X
10
Increase
store
traffic
at
the
Denver
loca'ons
by
50
people
per
day
X
20. Working
Session
11-‐15
Objec've
Strategy
Tac'c
None
11
Increase
the
average
purchase
amount
X
12
Increase
profit
of
key
client
services
by
21%
X
13
Create
a
sense
of
immediacy
to
drive
traffic
in-‐store
X
14
Increase
awareness
of
the
brand
10%
X
15
Place
audio
ads
on
Pandora
X
