Know how to do 'Community Development with Social Media'. Gain insights from the webinar led by Saurabh Jain Head, Paytm - Build for India and Founder, Fun2Do Labs.

2. Community Development
with Social Media
Saurabh Jain
Head, ‘Paytm - Build for India’ Initiative
Founder, Fun2Do Labs

3. Who am I?
● Currently leading the ‘Paytm - Build for India’ initiative
● Running Fun2Do Labs - Open Education Project
● I run tech communities for Amazon Web Services and Twitter
● Have previously run tech communities for BlackBerry and Nokia
● A shy techy who happened to start a community called OpenClass in 2010

4. Running a tech community was very difficult
initially
● Getting few people to speak was difficult
● Getting more than 10 people to attend a meetup was even more difficult
● Nobody wanted to pay for attending a meetup so no self sustenance
● Building a community is difficult emotionally
● You need a lot of social media presence
● My first social media experiment was to get FB likes by connecting to old
school friends

5. Social Media was an unknown territory for me
● I was an introvert
● Knew a little bit of Facebook
● Did not know Twitter
● LinkedIn and other social networks were also practically unknown to me

6. Social Media is about purple cow

7. Facebook
● Used FB ads initially to get page followers
● I accept friend requests from everybody. Your FB friends become a big asset
in the long run
● You can limit permissions to unknown FB friends
● I also used FB Groups but they are spammy now. I do not like the social
experience in FB groups now
● Do not host events as FB events. Many non-serious people confirm attendance
and never come

8. Twitter
● Twitter can help in connecting with big people
● Mr. Vijay Shekhar Sharma and I talked to each other primarily on Twitter for
many years although we both knew each other offline
● He got to know about my initiatives primarily through Twitter
● Twitter can also help to get you speakers
● Even trolling on Twitter gives you genuine feedback
● First time you get trolled it feels very bad

9. LinkedIn
● I accept everyone on LinkedIn. Helps a lot to connect with people
● LinkedIn can be used for getting speakers
● LinkedIn can also help in getting professional attendees

10. WhatsApp
● WhatsApp is essential
● We use WhatsApp for interaction between group members
● I form a WhatsApp group for every community
● WhatsApp can also help in connecting to alumni and other friend networks
● These networks can be a powerful source for getting speakers
● I prefer WhatsApp even with its 256 member limit although you can have more
members if they come through a link click

11. Meetup.com
● Meetup.com is a must if you want to run an offline community
● Meetup.com members are more professional and generally good meetup
attendees
● Meetup.com also helps in free promotion among people in a city
● Only issue is that it is not popular for day to day online interaction between
members. You have to use WhatsApp for that

12. Community is about helping others
● Community is about helping others
● Anything which helps people will become popular
● Most of the relationships are acquaintance relationships
● Community is not about money
● It does help you to grow your network which helps to get money in the long
run
● Social networks are thus essential because they are the best way to network
with large number of people

13. Saurabh Jain
Twitter : @skjsaurabh
LinkedIn : https://www.linkedin.com/in/saurabhskj/
Medium : https://medium.com/@skjsaurabh
Websites :
● https://paytm.com/buildforindia
● https://fun2dolabs.org/
Email : saurabh@fun2dolabs.org