The webinar covers an overview of native advertising, including types, monetization opportunities for publishers, and user response in comparison to banner ads. It highlights various examples across mobile, desktop, and tablet platforms, as well as discusses performance tracking metrics and global trends in consumer awareness and skepticism towards native ads. Additionally, it notes that a significant percentage of publishers are adopting native advertising strategies, reflecting its rising importance in the digital marketing landscape.

2. What’s this Webinar about?
❖ Native Advertising – overview
❖ Examples – Mobile, Desktop and Tablet
❖ Types & Monetization Opportunities for Publishers
❖ User response - Native ads vs Banner ads
❖ Performance Tracking
❖ Advantages, Challenges and Threat
❖ What’s happening Globally?
❖ Top Players in Native Space

4. Confused?
Check this…

5. Mobile Examples – Native Ads

6. Desktop Examples – Native Ads

7. Tablet Examples – Native Ads

8. Disclosure Language (Content Recommendation Widgets)
❖ “You might also like”
❖ “You might like”
❖ “Elsewhere from around the web”
❖ “From around the web”
❖ “You may have missed”
❖ “Sponsored by”
❖ “Recommended for you”
❖ “Recommended by Outbrain” – Technology Provider
❖ “Sponsored content by Taboola” – Technology Provider

9. Types of Native Ads
Monetization Opportunities for Publishers

10. In Feed uses content usually written
by or in partnership with the
publisher team. It matches the
surrounding stories, links to a page
within the site like any editorial story.
It is sold with a guaranteed
placement so the buyer knows
exactly what context will surround it,
and is measured on brand metrics
such as interaction and brand lift.

11. One common type of Paid Search
ad will be found above the organic
search results, look exactly like the
surrounding results (with the
exception of disclosure aspects), link
to a page like the organic results,
has been sold with a guaranteed
placement so the agency knows
exactly what context will surround it,
and is measured on conversion
metrics such as a purchase.

12. Promoted Listings are found on
sites that typically do not have a
traditional editorial content well,
they are designed to fit seamlessly
into the browsing experience, are
presented to look identical to the
products or services offered on a
given site, link to a special brand/
product page, are typically bought
on auction directly via the
publisher, are hyper-contextually
targeted, and are measured on
direct response metrics.

13. This group includes examples that
don’t neatly fit into one of the above
groups, or, as in the case of custom
playlists, are too platform-specific to
warrant their own category

14. User Response
Native Ads versus Banner Ads

16. Performance Tracking Metrics
❖ Time Spent
❖ Attention Minutes
❖ Social Shares
❖ Social Following
❖ Referral Traffic
❖ Comments
❖ Demographics
❖ Pageviews
❖ Click through Rate

17. What are Experts Tracking?

18. What are the Opportunities?

19. What are the Challenges?

20. Threats to be considered

21. Global Labeling Trends

22. The Global Reality!
❖ Almost half of consumers have no idea what native advertising is
❖ Of those consumers who do, 51% are skeptical
❖ Three out of four publishers offer some form of native advertising on their sites
❖ 90% of publishers either have or plan to launch native advertising campaigns
❖ 41% of brands are currently using native advertising as part of wider promotional efforts

23. Top Technology Platforms

24. Hope it got you thinking?