Know about how Native Advertising is changing Digital Advertising landscape. Gain insights from the webinar led by Samir Tiwari, Co-Founder & CEO, Non Lineaar.
8. Disclosure Language (Content Recommendation Widgets)
❖ “You might also like”
❖ “You might like”
❖ “Elsewhere from around the web”
❖ “From around the web”
❖ “You may have missed”
❖ “Sponsored by”
❖ “Recommended for you”
❖ “Recommended by Outbrain” – Technology Provider
❖ “Sponsored content by Taboola” – Technology Provider
9. Types of Native Ads
Monetization Opportunities for Publishers
10. In Feed uses content usually written
by or in partnership with the
publisher team. It matches the
surrounding stories, links to a page
within the site like any editorial story.
It is sold with a guaranteed
placement so the buyer knows
exactly what context will surround it,
and is measured on brand metrics
such as interaction and brand lift.

11. One common type of Paid Search
ad will be found above the organic
search results, look exactly like the
surrounding results (with the
exception of disclosure aspects), link
to a page like the organic results,
has been sold with a guaranteed
placement so the agency knows
exactly what context will surround it,
and is measured on conversion
metrics such as a purchase.

12. Promoted Listings are found on
sites that typically do not have a
traditional editorial content well,
they are designed to fit seamlessly
into the browsing experience, are
presented to look identical to the
products or services offered on a
given site, link to a special brand/
product page, are typically bought
on auction directly via the
publisher, are hyper-contextually
targeted, and are measured on
direct response metrics.

13. This group includes examples that
don’t neatly fit into one of the above
groups, or, as in the case of custom
playlists, are too platform-specific to
warrant their own category

22. The Global Reality!
âť– Almost half of consumers have no idea what native advertising is
âť– Of those consumers who do, 51% are skeptical
âť– Three out of four publishers offer some form of native advertising on their sites
âť– 90% of publishers either have or plan to launch native advertising campaigns
âť– 41% of brands are currently using native advertising as part of wider promotional efforts