This document discusses stakeholder management and engagement. It defines stakeholders as any person or team that can affect or be affected by a project. It emphasizes that identifying all stakeholders and understanding their interests and influence on the project is critical. Stakeholder engagement is a team effort that requires aligning who will engage with each stakeholder, why they need to be engaged, and how the engagement will occur. The goal is to purposefully engage stakeholders at the right level and time through various engagement tools and techniques.

1. 1
STAKEHOLDER MAP
IDENTIFY YOUR STAKEHOLDERS, AND CONSIDER
HOW TO MEANINGFULLY ENGAGE THEM
1

2. 2
WHENNEEDED RATIONALE
STAKEHOLDER FIELD
To get something significant done in
any large organisation, you may need
twenty, thirty, sometimes fifty people,
across departments and even outside
your organisation
To mobilise groups at that scale, it is
critical that you engage with all these
people, at the right level, at the right
time, in the right way, with the right
message
Stakeholder management therefore is
a team effort, which requires explicit
action and feedback
We need
clarity on who
our
stakeholders
are
2
We need to
align who will
engage with
whom, and
why

3. 3
ESSENCE POINTERS
STAKEHOLDER FIELD
Engage
purposefully with
your stakeholders
- walk a mile in
their shoes to find
the mutual interest
Identify all you stakeholders; a stakeholder is any
person or team that can affect, or is affected by,
your project.
Stakeholders who affect your project are those
that you need to work with you, or those that
decide about your project:
Stakeholders affected by your project are
typically users of the outcome of your project -
and the people (customers!) they interact with
Deeply understand your stakeholders across two
dimensions
Interest: what is the potential pain or gain, what
do they know about the topic; how important is
success (or failure) of the project it for them?
Influence: how can (s)he become a driving or a
resisting force, how strong is the force?
Think how you can use the tools of the Creation
Flow to activate your stakeholders in a
participative way
Make a plan as a team who is going to involve
who, why, and how
Stay mindful that when you progress, the interest
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4. 4
iNTRODUCTION
Join the Force
(User Interview, Expert
Interview, Course Correct)
Co-create & Co-
decide
(Co-create: Random Force,...
Co-decide: Bright Stars....,
Course Correct, Flame-
Throwing)
Inform to Inspire
(Elevator Pitch, Storytelling,
‘Always on Stage’)
Involve to Learn
(Expert Interviews, Five Why
Prototype Test)
Influenc
e
Interest
Hi
Hi
Lo
Lo
STAKEHOLDER FIELD