User journey
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User journeys describe how a user moves through time and space and experiences different interactions and information along the way. It focuses on what the user is trying to achieve and identifies frustrations and opportunities. To create a user journey, select a user to understand and observe them in their routines. Map out a timeline of their observed activities, places visited, interactions and information accessed. Interpret what the user is trying to achieve at each step and describe their high points and pain points to identify needs and insights.
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Facts & figures
1. The document discusses collecting data to dispel myths, discover surprise opportunities, and surface weak signals.
2. It recommends making an issue tree to direct research, compiling 100 pages of rich visual data from various sources, and looking for freely interpretable data like blogs.
3. When using the fact pack, the document suggests browsing for weak signals, surprises, and contractions, drawing inferences from findings to avoid paralysis and capture surprising insights.
Expert interviews
The document provides guidance on conducting expert interviews. It recommends probing and carefully listening to experts for fresh insights, and aspiring to co-create with them. Key pointers include releasing your own agenda, only asking questions you don't know the answer to, engaging with experts by showing real interest, preparing by identifying knowledge gaps, asking for underlying rationales and beliefs, being open to surprises, checking for understanding and opportunities to co-create. Expert interviews can help familiarize yourself with a topic, bridge knowledge gaps, and reveal unchallenged beliefs, with the potential to turn an expert into an ambassador or co-creator.
Empathy map
An empathy map helps understand user needs by synthesizing clues about a user's words, actions, thoughts, and feelings. The empathy map has four quadrants for what the user says, does, thinks, and feels. Researchers collect quotes and observations to populate the "say" and "do" quadrants, then interpret the user's potential thoughts and feelings based on these. Examining any surprising, contradictory, or intriguing insights leads to articulating the underlying user needs.
Creative question
The document provides guidance on formulating a compelling creative question to help generate new ideas. It recommends narrowing, broadening, or deepening the original brief into a question that begs to be answered. The creative question should leverage insights from research and articulate a more relevant way to look at the problem. It should paint the contours of a "solution space" to springboard many new ideas and get to the real problem or system to be disrupted. Examples are provided on how to structure the question using a formula and find the right level of abstraction to stimulate creativity without being too broad or narrow.
Bright stars & solar systems
The document describes a process for ranking, picking, and remixing ideas to identify the most promising and impactful one. It involves filtering concepts generated to separate good, bad, and mediocre ideas. The ideas are then plotted on a 2x2 matrix based on their likelihood of success and breakthrough impact. The most appealing idea in the "Bright Stars" or "Wild Cards" category is selected as the central idea. This idea is then developed further by incorporating complementary concepts from the matrix to make the central idea stronger.
Brain sketching
Brain sketching is a technique where individuals quickly sketch out their initial ideas on paper in silence to leverage the creative parts of the brain associated with images rather than words. This allows introverted people space to generate ideas without interruption and recognizes that more ideas are created individually than in groups. The key steps are to consider a creative question, sketch 6 initial ideas within 5-10 minutes using minimal words, and then share the sketches with a team to build upon the initial ideas.
Analogies for inspiration
This document discusses using analogies to generate fresh ideas and inspiration. It recommends considering a creative question and then thinking of a familiar context where a similar question has been successfully addressed, such as in sports, nature, hobbies or work. An example is provided of an engineer realizing that a kingfisher bird breaks the water surface without creating ripples. Elements that made this successful, such as the beak shape and speed, are then applied to the original creative question to spark new ideas. The document encourages lateral or non-logical thinking through analogies to jumpstart inspiration.
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Greetings,
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Founder & S.Editor - NewBase Energy
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MS & BS Mechanical Engineering (HON), USAGreetings,
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NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
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MS & BS Mechanical Engineering (HON), USAGreetings,
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NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
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Founder & S.Editor - NewBase Energy
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MS & BS Mechanical Engineering (HON), USAGreetings,
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NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
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MS & BS Mechanical Engineering (HON), USAGreetings,
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NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
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办理(lbs毕业证书)英国伦敦商学院毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(lbs毕业证书)英国伦敦商学院毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(lbs毕业证书)英国伦敦商学院毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Enhancing Adoption of AI in Agri-food: Introduction
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User journey
- 2. WHEN NEEDED RATIONALE USER JOURNEY Describes how a user moves through time and space and what (s)he experiences along the way Puts the spotlight on what the user is trying to achieve Identifies interactions, objects and information used, frustrations, opportunities and (unarticulated) needs I want to understand the user’s highs and lows I want the user to be better off 2
- 3. ESSENCE POINTERS USER JOURNEY Dissect the user experience for user needs and insights Select the user whose journey you want to understand; ideally first ‘shadow’ the user in his/her real life routines E.g., education: the school teacher – follow him closely during the day Map out a timeline from beginning to end and put horizontally e.g. observed activities; places visited; interactions with people; key objects used; information accessed. Stretch beginning and end beyond the ‘net’ journey E.g.; drives his car to school, meets peers in faculty meeting, preps lessons online, etc. Interpret what the user is trying to achieve with each activity and articulate this E.g., wants to learn from his/her peers Describe the user’s highs and lows, interpret what are the pain points for each activity E.g., a boring faculty meeting: uninspiring, no new learnings Source of Inspiration: Service Design Tools 3
Editor's Notes
- Phtoto: London subway (Greenline) stops on the line
- Objects used Places visited Transportation modes used People met Information accessed Information types Network used What pursued? Needs identified High/Low Frustrations Opportunities