Brain sketching
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Brain sketching is a technique where individuals quickly sketch out their initial ideas on paper in silence to leverage the creative parts of the brain associated with images rather than words. This allows introverted people space to generate ideas without interruption and recognizes that more ideas are created individually than in groups. The key steps are to consider a creative question, sketch 6 initial ideas within 5-10 minutes using minimal words, and then share the sketches with a team to build upon the initial ideas.
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http://www.thnk.org/2015/04/personal-health/
Wild safari
Conduct first-hand observations of users in their natural environments to understand their needs. Such observations provide unique insights that complement traditional research methods. By directly observing what users do without interpretation, one can develop a deep understanding of user behaviors, habits, and goals in a way that focuses groups or surveys cannot provide. First-hand observations also foster empathy for the user experience.
Walk in the shoes
Walk in the shoes of users to gain a deep understanding of their experiences. Immerse yourself in the contexts and tasks that users engage in to understand their frustrations and delights from their perspective. Embodied experiences as a user provide first-hand, unfiltered insights that complement other research methods. To walk in users' shoes, take on user attributes to become a realistic version of the user and document your experiences from their point of view. This develops empathy for what users see, feel and go through.
Value proposition
The document provides guidance on developing an effective value proposition by describing the idea's features and benefits and ensuring it strongly matches the user's original problem and needs. It recommends detailing the product/service name, key features, benefits to the user, the user experience, and advantages over similar offerings. It also suggests providing an in-depth user portrait, the problem being solved, underlying needs, the user's ideal solution, and current workarounds. The value proposition should have a strong match between the product/service and user, addressing any weaknesses.
User prototype test
The document describes a user prototype test method to get early feedback on concepts from users before fully developing them. The key steps are:
1) Create quick, low-fidelity mockups or prototypes of a concept in 2-3 versions using methods like role plays or storyboards.
2) Invite users to test and interact with the prototypes, observing how they use it and what challenges they face.
3) Capture structured feedback from users on what's working well, opportunities for improvement, questions, and new ideas using a feedback grid. The goal is to fail early and improve the concept.
User portrait
The document discusses user portraits and provides guidance on how to create them. It recommends composing a semi-fictional character that embodies the vital traits of the user based on prior research. Specific traits common to most users as well as intriguing unique traits should be identified. An iconic persona that represents the most important traits can then be selected or created. The portrait should bring the user to life through images and narrative to foster team understanding and improve the user experience.
User journey
User journeys describe how a user moves through time and space and experiences different interactions and information along the way. It focuses on what the user is trying to achieve and identifies frustrations and opportunities. To create a user journey, select a user to understand and observe them in their routines. Map out a timeline of their observed activities, places visited, interactions and information accessed. Interpret what the user is trying to achieve at each step and describe their high points and pain points to identify needs and insights.
User interviews
User interviews help uncover underlying user needs by allowing you to understand the user's perspective and experience. It is important to earn the user's trust by being transparent about your intent, asking open-ended questions without assumptions, and attending to both verbal and nonverbal cues. Asking follow up "why" questions can help reveal the user's deeper motivations, concerns, and pain points.
Touch down
This document provides guidance on making ideas more concrete and specific through "touching down." It recommends considering ideas from the perspective of primary users by answering questions about needs, functions, costs, packaging, production, and delivery. Teams should then describe at least two concrete manifestations of their concept and illustrate each through a six-frame user journey showing awareness, obtaining, use, and exit from the perspective of an existing user. Touching down makes ideas more understandable by mitigating abstraction and conceptual thinking.
Story boarding
Storyboarding allows teams to sketch out user experiences through evocative moments to test concepts early and cheaply. The process involves creating a narrative of the user journey and sketching 6 key moments to share with users, who then interpret the sketches and provide feedback. This feedback is captured and used to iteratively improve the concept through multiple rounds of storyboarding.
Stakeholder map
This document discusses stakeholder management and engagement. It defines stakeholders as any person or team that can affect or be affected by a project. It emphasizes that identifying all stakeholders and understanding their interests and influence on the project is critical. Stakeholder engagement is a team effort that requires aligning who will engage with each stakeholder, why they need to be engaged, and how the engagement will occur. The goal is to purposefully engage stakeholders at the right level and time through various engagement tools and techniques.
Scale modeling
Scale modeling engages users hands-on with physical prototypes to provide direct feedback and improve concepts. It allows testing concepts quickly and inexpensively through tangible manifestations that can be played with and failed rapidly in a safe environment. Effective scale modeling uses quick, unfinished prototypes like LEGO builds to get feedback without users assuming it is final, and creates different versions to test undecided options before soliciting feedback on improvements through interaction with the prototypes.
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Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.
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L'indice de performance des ports à conteneurs de l'année 2023
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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MECE (Mutually Exclusive, Collectively Exhaustive) Principle
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Brain sketching
- 1. BRAINSKETCHING GET AFIRST BURST OF IDEAS ONTO PAPERBY QUICKLY SKETCHING THEM INSILENCE 1
- 2. WHEN NEEDED RATIONALE BRAIN SKETCHING Creates time and space for introverted people to get ideas on paper without being interrupted in their thinking Leverages the fact that the more creative part of the brain is closely associated with thinking in images rather than words Recognizes that people create more ideas when working individually than in groups Gets the first ideas out your system, even though these are generally not 2 I want to get started on new ideas I want to think alone!
- 3. ESSENCE POINTERS BRAIN SKETCHING Get a first burst of ideas onto paper by quickly sketching them in silence Consider your Creative Question that you want to generate ideas for Get pen and paper and individually quickly sketch 6 ideas onto paper Use words only sparingly to clarify ideas Take 5-10 minutes for the sketching Share your ideas with your team and jointly build on them or leverage them for new ideas 3