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Discover the Most Promising Ideas Using a 2x2 Matrix
1. BRIGHT STARS &
SOLAR SYSTEMS
RANK,PICKANDREMIX IDEASTOGETTOTHEMOST PROMISING,
IMPACTFUL IDEA
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2. WHEN NEEDED RATIONALE
BRIGHT STARS AND SOLAR SYSTEMS
Filters the many concepts/ideas
generated and separates out the
‘good, bad and ugly’
Yields the concept that is most likely to
succeed and create a breakthrough
impact
Remixes and expands the best for
even stronger concepts to emerge
I need to get
from quantity to
quality
I want to find
the gems
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3. ESSENCE POINTERS
BRIGHT STARS AND SOLAR SYSTEMS
Rank, pick and
remix ideas to get
to the most
promising,
impactful idea
Source of Inspiration: Stanford d-school
Create 2x2 matrix: ‘most likely to succeed’
and ‘most likely to have a breakthrough
impact’
Label categories: Bright Stars; Wild Cards;
Low Hanging Fruit; Wet Blankets
Plot your ideas in the matrix. Agree on the
most appealing idea on the map in the
Bright Stars or Wild Cards category. This is
your central idea around which others will
circle
Develop the central idea into a richer idea
by expanding it with other ideas from the
matrix that were initially dismissed, but in
the light of the central idea make the this
central idea better, bigger or more
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Editor's Notes
Quote Matt Ridley (TED Talk 2010): “I want my ideas to have sex”.