This document provides guidance on stakeholder identification and management for projects. It defines stakeholders as people inside or outside an organization with interest in or influence over a project's outcome. Key stakeholders to identify include sponsors, end users, the project manager, subject matter experts, and vendors. Stakeholder analysis involves understanding each stakeholder's attitudes in order to create buy-in, navigate challenges, and achieve success. Stakeholders are classified by their level of interest and influence, and appropriate engagement strategies are outlined for different stakeholder types. The guide also provides a worksheet to assess stakeholders' priorities regarding project constraints.

1. Project
Stakeholder
Analysis
Guide to stakeholder identification and
management
By: Harvey Greenstein

2. Who are Stakeholder
Project stakeholders are people either inside or outside
an organization which have:
• An interest in either the positive or negative outcome
of the project
• Have either a positive or negative influence in the
project outcome

3. Example of a Project Stakeholder
• A project sponsor that is funding the project
• An end user of the deliverables
• The project manager that is responsible for
delivery
• Subject Matter Experts
• The vendor that configures software

4. Why Stakeholders are Important
Stakeholders assist the project team to:
• Ceate a sustainable environment by align business
needs and expectations with the project team
• Navigate the inevitable bumps in the road a project will
encounter
• Obtain buy-in to processes that will drive success is
possible only with engaged stakeholders

5. Identifying Stakeholder using
Stakeholder Analysis
•Stakeholder analysis refers to identifying stakeholders and understanding
their attitudes towards the successful outcome of the project.
•Stakeholder analysis typically takes place during the initiation phase of a
project. Stakeholder Analysis can be done once and is best if done at
regular intervals to track changes in stakeholder attitudes over time and to
identify new stakeholders.
Types of stakeholders
• Primary stakeholders: directly affected by the project
• Secondary stakeholders: indirectly affected by the project
• Key stakeholders: have significant interest and influence upon the project

6. Stakeholder Work Sheet - Types
Stakeholder Interest Influence Type
SH1 High High Key
SH2 Med High Primary
SH3 High Low Key
SH3 Low High Secondary
• Key stakeholders are often project
champions
• Consult with the Primary and Key
stakeholders
• Inform the Secondary stakeholders
• Keep track of lines of influence, not
just on the project outcome but on
how stakeholders can influence each
other
Secondary Stakeholder
• Consult on areas
of interest
• Engage and
attempt to move to
high interest
Key Stakeholder
• Consult regularly
• Engage in
governance
decision
Tertiary Stakeholder
• Keep informed
• Engage and
attempt to move to
high interest
Primary Stakeholder
• Inform on areas of
interest
• Build relations with
persons
management
• Project
ambassador
Influence
Interest

7. Stakeholder Work Sheet -
Constraints
Constraints
Stakeholder Relationship to
Project
Budget Scope Quality Schedule Resources
SH1 Sponsor
SH2 Functional Lead
SH3 Core Team
• Request each stakeholder ranks the constraints from 1 to 5 with
1 being the highest priority
• Align constraint rankings with stakeholders
• Mitigate constraints with a ranking of 1 & 2 as they are the
highest risk