Force fields
•Download as PPTX, PDF•
0 likes•455 views
Force fields analysis summarizes the dynamics between users and stakeholders to uncover insights and user needs. It focuses on the entire system, mapping out the interrelationships between people and objects. Key aspects that are mapped include the value exchanges, conflicts, and emergent behaviors that influence the whole system. This reveals important clues about motivations, intentions, needs, as well as vulnerabilities and opportunities.
Report
Share
Report
Share
Recommended
Example of force fields
Force fields are mathematical functions used to describe potential energy in molecular modeling simulations. Common classical force fields include AMBER, CHARMM, GROMACS, GROMOS, and MMFF. AMBER was developed at UCSF and has parameter sets for proteins, nucleic acids, small molecules. GROMACS is a molecular dynamics software that supports different force fields like AMBER and CHARMM. GROMOS is a united atom force field optimized for alkanes. MMFF is derived from quantum calculations and experimental data for drug-like molecules. CHARMM was developed at Harvard and has broad coverage of biomolecules and organic compounds.
Force field analysis - Organizational Change and Development - Manu Melwin Joy
It provides a framework for looking at the factors (forces) that influence a situation, originally social situations.
It looks at forces that are either driving movement toward a goal (helping forces) or blocking movement toward a goal (hindering forces).
The principle, developed by Kurt Lewin.
Force Field Analysis by Slideshop
This PowerPoint template has the theme Force Field Analysis. All slides are editable and compatible with all versions of PowerPoint.
Force field analysis
In this presentation you will find all the information regarding Force Field Analysis, With Examples.
Change management theory of kurt lewins
The document summarizes Kurt Lewin's theory of change management. It discusses identifying driving forces that encourage change and restraining forces that discourage change. It presents Lewin's three-step model of change: (1) unfreeze the current state, (2) implement the intended change, and (3) refreeze the new state to make it permanent. It also provides tips for effectively executing change by defining the desired change, mapping forces, evaluating and prioritizing action steps. Limitations discussed are the difficulty freezing changes, its focus on incremental changes, and ignoring power dynamics and bottom-up change.
Force Field Analysis
Force field analysis is a technique developed by Kurt Lewin to analyze the factors (forces) that influence a situation and drive change. A situation is viewed as being maintained by a balance of driving and restraining forces. Driving forces encourage change while restraining forces discourage it. Equilibrium exists when these sets of opposing forces are balanced. To create change, one must strengthen driving forces or weaken restraining forces to shift the equilibrium in the desired direction. The document provides examples of how force field analysis can be used to evaluate initiatives and consider ways to optimize driving and restraining forces.
Fish bone examples ppt
An Ishikawa diagram or fishbone diagram is a tool for visualizing the potential causes of a problem or effect. It was developed by Kaoru Ishikawa and displays causes branching out from a main problem like the bones of a fish. An Ishikawa diagram maps out the various factors that contribute to an overall problem or effect. It helps identify potential areas of improvement by breaking down the root causes and contributors.
Kurt lewin model of organization change
Driving forces cause change by pushing a system away from equilibrium, while restraining forces oppose change and push a system towards equilibrium. Equilibrium exists when driving and restraining forces are balanced. Kurt Lewin's model of change involves three stages - unfreezing the current situation, moving to a new situation through change, and refreezing the new situation into place. This document discusses applying this model to replacing typewriters with computers in an organization, where resistance to learning computers is a restraining force and increased productivity/knowledge are driving forces.
Recommended
Example of force fields
Force fields are mathematical functions used to describe potential energy in molecular modeling simulations. Common classical force fields include AMBER, CHARMM, GROMACS, GROMOS, and MMFF. AMBER was developed at UCSF and has parameter sets for proteins, nucleic acids, small molecules. GROMACS is a molecular dynamics software that supports different force fields like AMBER and CHARMM. GROMOS is a united atom force field optimized for alkanes. MMFF is derived from quantum calculations and experimental data for drug-like molecules. CHARMM was developed at Harvard and has broad coverage of biomolecules and organic compounds.
Force field analysis - Organizational Change and Development - Manu Melwin Joy
It provides a framework for looking at the factors (forces) that influence a situation, originally social situations.
It looks at forces that are either driving movement toward a goal (helping forces) or blocking movement toward a goal (hindering forces).
The principle, developed by Kurt Lewin.
Force Field Analysis by Slideshop
This PowerPoint template has the theme Force Field Analysis. All slides are editable and compatible with all versions of PowerPoint.
Force field analysis
In this presentation you will find all the information regarding Force Field Analysis, With Examples.
Change management theory of kurt lewins
The document summarizes Kurt Lewin's theory of change management. It discusses identifying driving forces that encourage change and restraining forces that discourage change. It presents Lewin's three-step model of change: (1) unfreeze the current state, (2) implement the intended change, and (3) refreeze the new state to make it permanent. It also provides tips for effectively executing change by defining the desired change, mapping forces, evaluating and prioritizing action steps. Limitations discussed are the difficulty freezing changes, its focus on incremental changes, and ignoring power dynamics and bottom-up change.
Force Field Analysis
Force field analysis is a technique developed by Kurt Lewin to analyze the factors (forces) that influence a situation and drive change. A situation is viewed as being maintained by a balance of driving and restraining forces. Driving forces encourage change while restraining forces discourage it. Equilibrium exists when these sets of opposing forces are balanced. To create change, one must strengthen driving forces or weaken restraining forces to shift the equilibrium in the desired direction. The document provides examples of how force field analysis can be used to evaluate initiatives and consider ways to optimize driving and restraining forces.
Fish bone examples ppt
An Ishikawa diagram or fishbone diagram is a tool for visualizing the potential causes of a problem or effect. It was developed by Kaoru Ishikawa and displays causes branching out from a main problem like the bones of a fish. An Ishikawa diagram maps out the various factors that contribute to an overall problem or effect. It helps identify potential areas of improvement by breaking down the root causes and contributors.
Kurt lewin model of organization change
Driving forces cause change by pushing a system away from equilibrium, while restraining forces oppose change and push a system towards equilibrium. Equilibrium exists when driving and restraining forces are balanced. Kurt Lewin's model of change involves three stages - unfreezing the current situation, moving to a new situation through change, and refreezing the new situation into place. This document discusses applying this model to replacing typewriters with computers in an organization, where resistance to learning computers is a restraining force and increased productivity/knowledge are driving forces.
TRENDS AND NETWORKS IN THE 21ST CENTURY.
Intuitive thinking lacks rationalization and is not a sequential process. It involves insights and immediate interpretation of present relationships through sensing connections, without conscious deliberation. While intuitive thinking contrasts with analytical reasoning, it acts in a complementary fashion and involves a type of reasoning like drawing analogies and arrangement problems.
Toursim+Marketing+F23+Block+1.pdf
This document discusses various topics related to marketing, including:
1. Definitions of marketing from different time periods that emphasize satisfying customer needs.
2. Schools of marketing thought categorized based on their interactive/non-interactive and economic/non-economic perspectives.
3. Key non-interactive and interactive schools in each category and their focuses, such as the commodity school emphasizing product characteristics and the managerial school linking to modern marketing practice.
4. Historical treatments of services by Adam Smith and Frederic Bastiat and their differing views on whether services can contribute value.
Unit 1
The document discusses consumer behavior, defining it as the study of how individuals make decisions to spend resources on consumption. Consumer behavior is influenced by internal factors like cognition, affect, and behavior as well as external environmental factors. It is a complex process that marketers must understand in order to effectively segment, target, position, and design products for consumers. The key is providing value to satisfy consumer needs and wants better than competitors. Studying consumer behavior helps marketers analyze opportunities and threats, implement marketing strategies, and improve standards of living through consumption.
1588462959-ch-05-analyzing-consumer-markets.ppt
This document discusses consumer behavior and the factors that influence it. It covers three main topics:
1. Cultural, social, and personal factors shape consumer buying behavior. Cultural factors like values and customs have the broadest influence, while reference groups, family roles, personality, lifestyle, and demographics are personal factors.
2. Key psychological processes like motivation, perception, learning, emotions, and memory fundamentally impact consumer responses. Maslow's hierarchy of needs and Herzberg's two-factor theory explain motivation. Selective attention, distortion, and retention influence perception.
3. Marketers must understand these influences to connect with customers and market the right products to the right consumers. A holistic view of
1588462959-ch-05-analyzing-consumer-markets.ppt
This document discusses consumer behavior and the factors that influence it. It covers three main topics:
1. Cultural, social, and personal factors shape consumer buying behavior. Cultural factors like values and customs have the broadest influence starting from childhood. Social factors include reference groups, family roles, and socioeconomic status. Personal factors comprise personality, life stage, occupation, and lifestyle.
2. Key psychological processes underlying consumer decision-making are motivation, perception, learning, and memory. Motivation arises from needs and drives. Perception involves selective attention, interpretation, and retention of information. Learning changes behavior through reinforcement. Memory aids recall of relevant information.
3. Marketers must understand these influences to effectively target
Consumer Market and Consumer Buying Behavior
A study report on Consumer Market and Consumer Buying Behavior- towards the partial fulfillment of credits for the course CA2- Socio-Economic Base for Planning at the School of Planning and Architecture, New Delhi (November 2019)
Chapter 3.doc
This document provides a summary of consumer and business buyer behavior models. It discusses several models of consumer behavior including the stimulus-response model and factors that influence consumer behavior such as cultural, social, personal, psychological factors. It also outlines the consumer decision making process and different types of buying decisions. For business markets, it notes that business buyers purchase goods and services for use in their organizations rather than personal consumption.
Concept Analysis Paper Example
Take a look at this awesome concept analysis paper example. If you want to get more samples, go to https://www.phdthesiswriting.biz/steps-in-writing-a-research-concept-paper/
Chapter 1
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It covers cultural, social, personal, psychological factors as well as the stages of the consumer decision process including need recognition, information search, evaluation of alternatives, and the final purchase decision. The key factors discussed are cultural influences like social class, reference groups, and family influence. Personal factors covered include occupation, lifestyle, personality and motivation. Psychological concepts like perception, learning, beliefs and attitudes are also examined.
Ec10 learning track 6.2 consumer behavior
Consumer behavior models seek to predict consumer decisions based on background demographic factors and more immediate variables. Background factors include culture, which shapes basic human values and behaviors, and subcultures which form around social differences like ethnicity. Reference groups, like family and social networks, also influence consumer behavior. Marketers target opinion leaders who directly influence others and lifestyle groups which are patterns of activities and interests. Psychological profiles representing needs and motivations are another factor marketers consider to appeal to consumers.
Kotler_MM_03_ippt.ppt
The document discusses how companies can collect marketing information and forecast demand. It describes the components of a marketing information system as including internal company records, marketing intelligence activities, and marketing research. Companies use internal records like sales data as well as marketing intelligence systems to gather external data on trends. The document also discusses factors in the macroenvironment that companies should monitor, such as demographic, economic, sociocultural, technological, and legal trends. It outlines several methods that companies can use to measure and forecast demand, including surveys, sales analysis, and expert opinions.
In consumer behavior we discussed innovators- opinion leaders- and mar.docx
In consumer behavior we discussed innovators, opinion leaders, and market mavens who may have an influence over our purchase decisions. There is a similar concept discussed for organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
Solution
In consumer behavior we discussed innovators, opinion leaders, and market mavens who may have an influence over our purchase decisions. There is a similar concept discussed for organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
In consumer behavior, the main entities that can influence the purchase decision of a consumer are: 1) innovators are the one who are basically risk takers. The main attribute of them are the fact that they are able to absorb the financial cost as well as the social cost of adopting the unsuccessful products. They are the one who extensively use commercial media, cosmopolitan in their outlook, uses professional source for getting information, etc. 2) Market mavens are the individuals who provide wide amount of information about the different kinds of products and services. They basically foster information related to product quality, features, availability, price and sales. Extroverted, conscientious, and extensive use of media are some of the main characteristics of market mavens. 3) Opinion leaders are the one who basically provides information about a particular product or activities. They are having more status than that of their followers and are socially active (Hawkins, Mothersbaugh and Best, 2012). In contrast to innovators, opinion leaders and market mavens that may affect consumer purchase decision are buying center that affects the organizations
.
Porter advances in relationship marketing thought and practice the influenc...
The document discusses how social network theory (SNT) has influenced relationship marketing thought and practice. It outlines three key perspectives of SNT that have been influential: the structural perspective, which focuses on how relationships influence outcomes; the socio-economic perspective, which examines how social ties can enhance utility maximization; and the socio-cognitive perspective, which looks at how cognition mediates the effects of social relations. Research applying these perspectives has provided insights into topics like brand congruence, information diffusion, and the roles of strong and weak ties. The document also discusses future opportunities for applying SNT in areas like social media, cross-cultural research, and leveraging networks to drive marketing relationships.
Advances In Relationship Marketing The Influence Of Social Network Theory (...
The document discusses how social network theory (SNT) has influenced relationship marketing thought and practice. It outlines three key perspectives of SNT that have been influential: 1) the structural perspective, which focuses on how relationships influence marketing outcomes; 2) the socio-economic perspective, which examines how social ties impact transactions; and 3) the socio-cognitive perspective, which looks at how cognition mediates social relationships. Research using these perspectives has found that strong and weak social ties impact marketing in various ways. Looking ahead, the use of social media provides new opportunities to study how SNT applies to relationship marketing across different cultures and platforms.
Porter Advances In Relationship Marketing Thought And Practice The Influenc...
Porter Advances In Relationship Marketing Thought And Practice The Influence Of Social Network Theory
Social mapping.pptx ctse kg. sungai latoh
Social mapping uses ethnography, social network analysis, and focus group discussions to understand community behaviors, relationships, and problems. Ethnography involves observing daily life to understand traditions. Social network analysis maps relationships between stakeholders to identify influential individuals and power structures. Focus group discussions bring together influential community members to discuss and get historical perspectives on problems and how the community solves them. Together these methods provide insights into social conditions, linkages, and issues within a community.
Introduction to consumer behavior
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
marketing notes !st sem
The document discusses consumer markets and consumer buyer behavior. It defines consumer markets as individuals and households who buy goods and services for personal use. It then presents a model of consumer behavior that is influenced by cultural, social, personal and psychological factors. These factors shape how consumers perceive marketing stimuli and influence their purchase decisions. The stages in the consumer decision process are also described.
Introduction to consumer behavior
The document discusses the scope and importance of studying consumer behavior. It notes that consumer behavior research examines cognition, affect, and behavior in consumption as well as individual and environmental determinants. The field is interdisciplinary, drawing from psychology, sociology, economics, and other domains. It also studies consumption behaviors at both the individual and group level. Understanding consumer behavior is important for identifying market opportunities, selecting target markets, and developing effective marketing strategies.
Chap 2 behaviour models
The document discusses several models of consumer behaviour, including Lawson's model of buying behaviour, factors that influence consumer behaviour, and the buyer decision process. It also covers behaviourist and cognitivist theories of consumer behaviour, and discusses models like the Engel-Kollat-Blackwell model, Howard & Sheth model, and Maslow's hierarchy of needs model.
THNK Innovation Flow Toolkit 2018
The Innovation Flow Toolkit, produced by Berend-Jan Hilberts, is a manual for creating breakthrough vision and big ideas.
Cohesive Decentralization - THNK School of Creative Leadership
Employees at any level have always struggled between wanting to be their own boss in some capacity. The dream (for some) is to be able to work with a large degree of autonomy from the “boss”, in small teams that are personable, collegial and non-hierarchical. This setup is required in situations when things move fast and coordination is difficult or impossible. However, let’s hope it is not because the organization lacks inspirational leadership.
A typical case is a business development team that has been assigned the creation of new business entity in an overseas market. It is entrusted to be entrepreneurial, do the right thing, and adapt to local circumstances. How do you ensure this decentralized team does not reinvent the wheel, make choices that are inconsistent with the company brand, or miss out on opportunities to capture scale economies?
Effective decentralization is thus found in cohesive decentralization. First of all, amount organizational expectations. When a team is given decisional power, upper management should expect that they thoroughly inform themselves on and follow into the “grand scheme”. The team would immediately inform management about any issues that arise, come to them for advice, and take responsibility for corrective action and final results. Effective upward management means involving seniors for maximum effect, rather than keeping them at bay.
Cohesive decentralization is also about strengthening the fabric that keeps everything together, so that the whole organization can fly formation instead of all over the map. We’ve identified the seven key factors that bind teams for success, ensuring each team can thrive and survive within a larger team.
More Related Content
Similar to Force fields
TRENDS AND NETWORKS IN THE 21ST CENTURY.
Intuitive thinking lacks rationalization and is not a sequential process. It involves insights and immediate interpretation of present relationships through sensing connections, without conscious deliberation. While intuitive thinking contrasts with analytical reasoning, it acts in a complementary fashion and involves a type of reasoning like drawing analogies and arrangement problems.
Toursim+Marketing+F23+Block+1.pdf
This document discusses various topics related to marketing, including:
1. Definitions of marketing from different time periods that emphasize satisfying customer needs.
2. Schools of marketing thought categorized based on their interactive/non-interactive and economic/non-economic perspectives.
3. Key non-interactive and interactive schools in each category and their focuses, such as the commodity school emphasizing product characteristics and the managerial school linking to modern marketing practice.
4. Historical treatments of services by Adam Smith and Frederic Bastiat and their differing views on whether services can contribute value.
Unit 1
The document discusses consumer behavior, defining it as the study of how individuals make decisions to spend resources on consumption. Consumer behavior is influenced by internal factors like cognition, affect, and behavior as well as external environmental factors. It is a complex process that marketers must understand in order to effectively segment, target, position, and design products for consumers. The key is providing value to satisfy consumer needs and wants better than competitors. Studying consumer behavior helps marketers analyze opportunities and threats, implement marketing strategies, and improve standards of living through consumption.
1588462959-ch-05-analyzing-consumer-markets.ppt
This document discusses consumer behavior and the factors that influence it. It covers three main topics:
1. Cultural, social, and personal factors shape consumer buying behavior. Cultural factors like values and customs have the broadest influence, while reference groups, family roles, personality, lifestyle, and demographics are personal factors.
2. Key psychological processes like motivation, perception, learning, emotions, and memory fundamentally impact consumer responses. Maslow's hierarchy of needs and Herzberg's two-factor theory explain motivation. Selective attention, distortion, and retention influence perception.
3. Marketers must understand these influences to connect with customers and market the right products to the right consumers. A holistic view of
1588462959-ch-05-analyzing-consumer-markets.ppt
This document discusses consumer behavior and the factors that influence it. It covers three main topics:
1. Cultural, social, and personal factors shape consumer buying behavior. Cultural factors like values and customs have the broadest influence starting from childhood. Social factors include reference groups, family roles, and socioeconomic status. Personal factors comprise personality, life stage, occupation, and lifestyle.
2. Key psychological processes underlying consumer decision-making are motivation, perception, learning, and memory. Motivation arises from needs and drives. Perception involves selective attention, interpretation, and retention of information. Learning changes behavior through reinforcement. Memory aids recall of relevant information.
3. Marketers must understand these influences to effectively target
Consumer Market and Consumer Buying Behavior
A study report on Consumer Market and Consumer Buying Behavior- towards the partial fulfillment of credits for the course CA2- Socio-Economic Base for Planning at the School of Planning and Architecture, New Delhi (November 2019)
Chapter 3.doc
This document provides a summary of consumer and business buyer behavior models. It discusses several models of consumer behavior including the stimulus-response model and factors that influence consumer behavior such as cultural, social, personal, psychological factors. It also outlines the consumer decision making process and different types of buying decisions. For business markets, it notes that business buyers purchase goods and services for use in their organizations rather than personal consumption.
Concept Analysis Paper Example
Take a look at this awesome concept analysis paper example. If you want to get more samples, go to https://www.phdthesiswriting.biz/steps-in-writing-a-research-concept-paper/
Chapter 1
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It covers cultural, social, personal, psychological factors as well as the stages of the consumer decision process including need recognition, information search, evaluation of alternatives, and the final purchase decision. The key factors discussed are cultural influences like social class, reference groups, and family influence. Personal factors covered include occupation, lifestyle, personality and motivation. Psychological concepts like perception, learning, beliefs and attitudes are also examined.
Ec10 learning track 6.2 consumer behavior
Consumer behavior models seek to predict consumer decisions based on background demographic factors and more immediate variables. Background factors include culture, which shapes basic human values and behaviors, and subcultures which form around social differences like ethnicity. Reference groups, like family and social networks, also influence consumer behavior. Marketers target opinion leaders who directly influence others and lifestyle groups which are patterns of activities and interests. Psychological profiles representing needs and motivations are another factor marketers consider to appeal to consumers.
Kotler_MM_03_ippt.ppt
The document discusses how companies can collect marketing information and forecast demand. It describes the components of a marketing information system as including internal company records, marketing intelligence activities, and marketing research. Companies use internal records like sales data as well as marketing intelligence systems to gather external data on trends. The document also discusses factors in the macroenvironment that companies should monitor, such as demographic, economic, sociocultural, technological, and legal trends. It outlines several methods that companies can use to measure and forecast demand, including surveys, sales analysis, and expert opinions.
In consumer behavior we discussed innovators- opinion leaders- and mar.docx
In consumer behavior we discussed innovators, opinion leaders, and market mavens who may have an influence over our purchase decisions. There is a similar concept discussed for organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
Solution
In consumer behavior we discussed innovators, opinion leaders, and market mavens who may have an influence over our purchase decisions. There is a similar concept discussed for organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
In consumer behavior, the main entities that can influence the purchase decision of a consumer are: 1) innovators are the one who are basically risk takers. The main attribute of them are the fact that they are able to absorb the financial cost as well as the social cost of adopting the unsuccessful products. They are the one who extensively use commercial media, cosmopolitan in their outlook, uses professional source for getting information, etc. 2) Market mavens are the individuals who provide wide amount of information about the different kinds of products and services. They basically foster information related to product quality, features, availability, price and sales. Extroverted, conscientious, and extensive use of media are some of the main characteristics of market mavens. 3) Opinion leaders are the one who basically provides information about a particular product or activities. They are having more status than that of their followers and are socially active (Hawkins, Mothersbaugh and Best, 2012). In contrast to innovators, opinion leaders and market mavens that may affect consumer purchase decision are buying center that affects the organizations
.
Porter advances in relationship marketing thought and practice the influenc...
The document discusses how social network theory (SNT) has influenced relationship marketing thought and practice. It outlines three key perspectives of SNT that have been influential: the structural perspective, which focuses on how relationships influence outcomes; the socio-economic perspective, which examines how social ties can enhance utility maximization; and the socio-cognitive perspective, which looks at how cognition mediates the effects of social relations. Research applying these perspectives has provided insights into topics like brand congruence, information diffusion, and the roles of strong and weak ties. The document also discusses future opportunities for applying SNT in areas like social media, cross-cultural research, and leveraging networks to drive marketing relationships.
Advances In Relationship Marketing The Influence Of Social Network Theory (...
The document discusses how social network theory (SNT) has influenced relationship marketing thought and practice. It outlines three key perspectives of SNT that have been influential: 1) the structural perspective, which focuses on how relationships influence marketing outcomes; 2) the socio-economic perspective, which examines how social ties impact transactions; and 3) the socio-cognitive perspective, which looks at how cognition mediates social relationships. Research using these perspectives has found that strong and weak social ties impact marketing in various ways. Looking ahead, the use of social media provides new opportunities to study how SNT applies to relationship marketing across different cultures and platforms.
Porter Advances In Relationship Marketing Thought And Practice The Influenc...
Porter Advances In Relationship Marketing Thought And Practice The Influence Of Social Network Theory
Social mapping.pptx ctse kg. sungai latoh
Social mapping uses ethnography, social network analysis, and focus group discussions to understand community behaviors, relationships, and problems. Ethnography involves observing daily life to understand traditions. Social network analysis maps relationships between stakeholders to identify influential individuals and power structures. Focus group discussions bring together influential community members to discuss and get historical perspectives on problems and how the community solves them. Together these methods provide insights into social conditions, linkages, and issues within a community.
Introduction to consumer behavior
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
marketing notes !st sem
The document discusses consumer markets and consumer buyer behavior. It defines consumer markets as individuals and households who buy goods and services for personal use. It then presents a model of consumer behavior that is influenced by cultural, social, personal and psychological factors. These factors shape how consumers perceive marketing stimuli and influence their purchase decisions. The stages in the consumer decision process are also described.
Introduction to consumer behavior
The document discusses the scope and importance of studying consumer behavior. It notes that consumer behavior research examines cognition, affect, and behavior in consumption as well as individual and environmental determinants. The field is interdisciplinary, drawing from psychology, sociology, economics, and other domains. It also studies consumption behaviors at both the individual and group level. Understanding consumer behavior is important for identifying market opportunities, selecting target markets, and developing effective marketing strategies.
Chap 2 behaviour models
The document discusses several models of consumer behaviour, including Lawson's model of buying behaviour, factors that influence consumer behaviour, and the buyer decision process. It also covers behaviourist and cognitivist theories of consumer behaviour, and discusses models like the Engel-Kollat-Blackwell model, Howard & Sheth model, and Maslow's hierarchy of needs model.
Similar to Force fields (20)
In consumer behavior we discussed innovators- opinion leaders- and mar.docx
In consumer behavior we discussed innovators- opinion leaders- and mar.docx
Porter advances in relationship marketing thought and practice the influenc...
Porter advances in relationship marketing thought and practice the influenc...
Advances In Relationship Marketing The Influence Of Social Network Theory (...
Advances In Relationship Marketing The Influence Of Social Network Theory (...
Porter Advances In Relationship Marketing Thought And Practice The Influenc...
Porter Advances In Relationship Marketing Thought And Practice The Influenc...
More from THNK School of Creative Leadership
THNK Innovation Flow Toolkit 2018
The Innovation Flow Toolkit, produced by Berend-Jan Hilberts, is a manual for creating breakthrough vision and big ideas.
Cohesive Decentralization - THNK School of Creative Leadership
Employees at any level have always struggled between wanting to be their own boss in some capacity. The dream (for some) is to be able to work with a large degree of autonomy from the “boss”, in small teams that are personable, collegial and non-hierarchical. This setup is required in situations when things move fast and coordination is difficult or impossible. However, let’s hope it is not because the organization lacks inspirational leadership.
A typical case is a business development team that has been assigned the creation of new business entity in an overseas market. It is entrusted to be entrepreneurial, do the right thing, and adapt to local circumstances. How do you ensure this decentralized team does not reinvent the wheel, make choices that are inconsistent with the company brand, or miss out on opportunities to capture scale economies?
Effective decentralization is thus found in cohesive decentralization. First of all, amount organizational expectations. When a team is given decisional power, upper management should expect that they thoroughly inform themselves on and follow into the “grand scheme”. The team would immediately inform management about any issues that arise, come to them for advice, and take responsibility for corrective action and final results. Effective upward management means involving seniors for maximum effect, rather than keeping them at bay.
Cohesive decentralization is also about strengthening the fabric that keeps everything together, so that the whole organization can fly formation instead of all over the map. We’ve identified the seven key factors that bind teams for success, ensuring each team can thrive and survive within a larger team.
Scalable platforms
Platforms are everything on which we create. They are a trade show, a website, a river, a floating city, even a skateboard. Platforms are the base upon which we all business, and what we build to exchange value by creating opportunities for all kinds of interactions. The ability to design a platform that successfully scales value creation for all participants involved is a task fit for architects.
To become scalable, the platform must exploit digital angles to offer new benefits to its users. It must create a delivery system that can be reconfigured into different contexts, and do so by creating an innovative business model.
Let’s first understand platforms.
Ecosystem Value Chains in Business Enterprise and Nature - THNK
Comparing examples found in nature with examples of business enterprises, we highlight the different characteristics that make up an ecosystem's value chain.
Including specialists, coopetitors, cross feeders, system developers, infomediaries, system service providers, sector shapers, aggregators, open platforms, intermediaries, sectors, clusters, geographic hubs, adaptors, communities.
Providing a case study for each characteristic, this presentation helps you to understand your ecosystem positioning and using these levers, you will be able to visually map the different actors that make up your ecosystem.
Business Model Innovation: The Inspiration Gallery
An inspiration gallery illustrating the many ways to innovate your business model, by explanations and examples.
Trust
This document discusses building trust in relationships and the importance of empathy. It presents the "trust equation" which is made up of credibility, reliability, intimacy, and focusing less on self-interest. Specific dimensions that build trust are having relevant expertise, being consistent and dependable, showing empathy through understanding different perspectives and being willing to discuss difficult issues, and prioritizing the other person's agenda. The document also discusses cognitive versus affective empathy and provides an exercise scenario to demonstrate empathetic responses.
Business model innovation inspiration gallery
This document discusses various business model innovations that can disrupt industries. It begins by explaining the typical stages of industry development and how business model innovation differs from product innovation. It then shows that most companies are unsatisfied with their innovation performance. The rest of the document outlines 14 different business model reframed categorized under innovating customer relationships and innovating access to resources. Each reframe is explained and inspirational examples are provided.
Thnk corporate innovation programs
Most companies struggle to sustain growth over the long term, especially after reaching a certain scale. Data shows that companies grew at 9-20% in the 5 years before entering the Fortune 50 but then 93% of those companies never achieved over 2% growth again. Additionally, while 84% of executives agree innovation is important to growth, only 6% are satisfied with their company's innovation performance. To spark innovation, companies must find ways to collaborate across three groups - commercial entrepreneurs focused on growth, social change agents focused on meaningful change, and corporate innovators focused on large-scale impact.
Personal Health
As health is one of the most pressing issues of today, it is a recurring topic within THNK’s Challenge project, which are real-life open innovation projects that address broad social issues through a process of collaboration and human-centered design tools.
http://www.thnk.org/2015/04/personal-health/
Wild safari
Conduct first-hand observations of users in their natural environments to understand their needs. Such observations provide unique insights that complement traditional research methods. By directly observing what users do without interpretation, one can develop a deep understanding of user behaviors, habits, and goals in a way that focuses groups or surveys cannot provide. First-hand observations also foster empathy for the user experience.
Walk in the shoes
Walk in the shoes of users to gain a deep understanding of their experiences. Immerse yourself in the contexts and tasks that users engage in to understand their frustrations and delights from their perspective. Embodied experiences as a user provide first-hand, unfiltered insights that complement other research methods. To walk in users' shoes, take on user attributes to become a realistic version of the user and document your experiences from their point of view. This develops empathy for what users see, feel and go through.
Value proposition
The document provides guidance on developing an effective value proposition by describing the idea's features and benefits and ensuring it strongly matches the user's original problem and needs. It recommends detailing the product/service name, key features, benefits to the user, the user experience, and advantages over similar offerings. It also suggests providing an in-depth user portrait, the problem being solved, underlying needs, the user's ideal solution, and current workarounds. The value proposition should have a strong match between the product/service and user, addressing any weaknesses.
User prototype test
The document describes a user prototype test method to get early feedback on concepts from users before fully developing them. The key steps are:
1) Create quick, low-fidelity mockups or prototypes of a concept in 2-3 versions using methods like role plays or storyboards.
2) Invite users to test and interact with the prototypes, observing how they use it and what challenges they face.
3) Capture structured feedback from users on what's working well, opportunities for improvement, questions, and new ideas using a feedback grid. The goal is to fail early and improve the concept.
User portrait
The document discusses user portraits and provides guidance on how to create them. It recommends composing a semi-fictional character that embodies the vital traits of the user based on prior research. Specific traits common to most users as well as intriguing unique traits should be identified. An iconic persona that represents the most important traits can then be selected or created. The portrait should bring the user to life through images and narrative to foster team understanding and improve the user experience.
User journey
User journeys describe how a user moves through time and space and experiences different interactions and information along the way. It focuses on what the user is trying to achieve and identifies frustrations and opportunities. To create a user journey, select a user to understand and observe them in their routines. Map out a timeline of their observed activities, places visited, interactions and information accessed. Interpret what the user is trying to achieve at each step and describe their high points and pain points to identify needs and insights.
User interviews
User interviews help uncover underlying user needs by allowing you to understand the user's perspective and experience. It is important to earn the user's trust by being transparent about your intent, asking open-ended questions without assumptions, and attending to both verbal and nonverbal cues. Asking follow up "why" questions can help reveal the user's deeper motivations, concerns, and pain points.
Touch down
This document provides guidance on making ideas more concrete and specific through "touching down." It recommends considering ideas from the perspective of primary users by answering questions about needs, functions, costs, packaging, production, and delivery. Teams should then describe at least two concrete manifestations of their concept and illustrate each through a six-frame user journey showing awareness, obtaining, use, and exit from the perspective of an existing user. Touching down makes ideas more understandable by mitigating abstraction and conceptual thinking.
Story boarding
Storyboarding allows teams to sketch out user experiences through evocative moments to test concepts early and cheaply. The process involves creating a narrative of the user journey and sketching 6 key moments to share with users, who then interpret the sketches and provide feedback. This feedback is captured and used to iteratively improve the concept through multiple rounds of storyboarding.
Stakeholder map
This document discusses stakeholder management and engagement. It defines stakeholders as any person or team that can affect or be affected by a project. It emphasizes that identifying all stakeholders and understanding their interests and influence on the project is critical. Stakeholder engagement is a team effort that requires aligning who will engage with each stakeholder, why they need to be engaged, and how the engagement will occur. The goal is to purposefully engage stakeholders at the right level and time through various engagement tools and techniques.
Scale modeling
Scale modeling engages users hands-on with physical prototypes to provide direct feedback and improve concepts. It allows testing concepts quickly and inexpensively through tangible manifestations that can be played with and failed rapidly in a safe environment. Effective scale modeling uses quick, unfinished prototypes like LEGO builds to get feedback without users assuming it is final, and creates different versions to test undecided options before soliciting feedback on improvements through interaction with the prototypes.
More from THNK School of Creative Leadership (20)
Cohesive Decentralization - THNK School of Creative Leadership
Cohesive Decentralization - THNK School of Creative Leadership
Ecosystem Value Chains in Business Enterprise and Nature - THNK
Ecosystem Value Chains in Business Enterprise and Nature - THNK
Business Model Innovation: The Inspiration Gallery
Business Model Innovation: The Inspiration Gallery
Recently uploaded
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Innovative Uses of Revit in Urban Planning and Design
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSBrian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
How to Buy an Engagement Ring.pcffbhfbfghfhptx
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarRecently uploaded (20)
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdf
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Force fields
- 2. WHEN NEEDED RATIONALE FORCE FIELDS Focuses on the whole system; a community within an environment consisting of interacting, interrelated and interdependent people and object Factors in the value exchanges, conflicts and emergent behavior that affect the whole system Reveals important clues about motivation, intentions, needs, as well as vulnerabilities and opportunities I want to understand how the user relates to others I want to zoom out to see the bigger context I want a different perspective 2
- 3. ESSENCE POINTERS FORCE FIELDS Analyze dynamics between users and stakeholders to uncover insights and user needs Identify, map and label user, stakeholders and key objects and the role they play in the system E.g. a shopper (the user), shop owner, supplier, neighbor (stakeholders), smart phone, shopping cart (key objects) Decide on the system’s boundaries E.g. consider whether the boundary is drawn around the shop or extends beyond the shop to include the supplier – shop relationship Identify, map and label with different colors material and immaterial interdependencies and/or exchanges between user, stakeholders, key objects E.g. material: shopper buys groceries (product) from shop owner; shopper pays money to shop owner (income) E.g. immaterial: smart phone points shopper to discounted product (information); shop owner provides shopper with free wifi (favor) Understand the prevailing dynamic patterns in theSource of Inspiration: System Map: www.servicedesigntools.org/tools/28 3