Beware the "creepy factor." Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients.
Marketing in 2015, requires us to be flexible. Marketing is a FAST environment - this is only getting Faster!!
(This slide show was part of a training presentation and details on each slide were given verbally) For information on this and other courses offered by Answer Marketing Inc please contact us.
Answer Marketing Inc
1131-A Beck Ave
Panama City, FL 32401
850.215.7667
info@answermarketing.net
Avoiding the Marketing House of Cards: SXSW V2VMichelle Tripp
Facebook pulled the plug on organic reach. Twitter is suppressing and curating tweets. Google is altering its stance on paid inclusion. Startups and marketers are learning a tough lesson. Relying on engagement through third-party social networks is building on a house of cards.
This deck is a preview of the SXSW V2V 2015 presentation that will outline strategies and tactics to get social media followers securely back into your hands. Learn how to attract followers to your brand's social networks for traction and community — without giving up your power to engage.
My presentation for Social Media conference 2018. #SMC18GR
If you need to create a bright idea, you need to first focus on the creation of a bright strategy plan, based on your audience insights.
Find what really intrigues your audience and build the ideal strategy, based on their interests.
Build Your Customer Acquisition Blueprint In Under 1 Hour
It's easier than you think and I will help you do it.
In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session.
Still not convinced?
To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones.
About Me:
I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.
How Curation Boosts Your Content Marketing StrategyKapost
What is curation and how can it boost your content marketing strategy? How can you become a content curation rock star? Who curates and why are they good at it? How are Kapost and Curata integrated?
The CMO of Curata, Michael Gerard, and Customer Success Manager of Kapost, Camilla Calhoun, answer these questions and more!
The combination of selling/leasing, providing customer service, resolving issues, mediating disputes, and maintaining a multi-million dollar asset can often leave teams feeling like they are running in circles. Research shows that happier teams results in happier customers, so with limited time and resources, how can we do a better job of supporting the staff? In this session, learn 5 strategies to help your team work smarter, not harder.
Marketing in 2015, requires us to be flexible. Marketing is a FAST environment - this is only getting Faster!!
(This slide show was part of a training presentation and details on each slide were given verbally) For information on this and other courses offered by Answer Marketing Inc please contact us.
Answer Marketing Inc
1131-A Beck Ave
Panama City, FL 32401
850.215.7667
info@answermarketing.net
Avoiding the Marketing House of Cards: SXSW V2VMichelle Tripp
Facebook pulled the plug on organic reach. Twitter is suppressing and curating tweets. Google is altering its stance on paid inclusion. Startups and marketers are learning a tough lesson. Relying on engagement through third-party social networks is building on a house of cards.
This deck is a preview of the SXSW V2V 2015 presentation that will outline strategies and tactics to get social media followers securely back into your hands. Learn how to attract followers to your brand's social networks for traction and community — without giving up your power to engage.
My presentation for Social Media conference 2018. #SMC18GR
If you need to create a bright idea, you need to first focus on the creation of a bright strategy plan, based on your audience insights.
Find what really intrigues your audience and build the ideal strategy, based on their interests.
Build Your Customer Acquisition Blueprint In Under 1 Hour
It's easier than you think and I will help you do it.
In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session.
Still not convinced?
To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones.
About Me:
I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.
How Curation Boosts Your Content Marketing StrategyKapost
What is curation and how can it boost your content marketing strategy? How can you become a content curation rock star? Who curates and why are they good at it? How are Kapost and Curata integrated?
The CMO of Curata, Michael Gerard, and Customer Success Manager of Kapost, Camilla Calhoun, answer these questions and more!
The combination of selling/leasing, providing customer service, resolving issues, mediating disputes, and maintaining a multi-million dollar asset can often leave teams feeling like they are running in circles. Research shows that happier teams results in happier customers, so with limited time and resources, how can we do a better job of supporting the staff? In this session, learn 5 strategies to help your team work smarter, not harder.
Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...Eventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. Mike Ponticelli of Bisnow Media will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B v B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Presentation for the Asia Content Marketing Association (ACMA) event - Content Marketing: Moving Beyond Content Shock in Asia - in Singapore, 8th December 2016. #ACMAevent #contentmarketing
Presentation given during a blog monetization workshop. Ready to monetize your online traffic? In this workshop we walk through several different ways you can earn a paycheck through your blog.
Integrate social learning to help your organization become more consumer-focu...SocialMedia.org
In her Brands-Only Summit presentation, Hallmark's Camille Lauer discusses how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.
She goes into detail about their Jingle The Dog campaign that went south and how they worked to fix the issue to regain their customers' support and trust.
Secrets of Content Marketing Sorcerers (May 2013, PDXTech4Good.org)PDXTech4Good.org
Brett Meyer from ThinkShout presented an abbreviated version of his session at the 2013 Nonprofit Technology Conference.
A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.org
Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...LinkedIn Talent Solutions
Successfully executing a recruiting campaign requires teamwork, creativity, and a lot of gusto. Caitriona Staunton and Devin Rogozinski dish Atlassian's secret sauce for driving unique recruiting campaigns that delight candidates, turn heads, and deliver results. Hear how the Australian tech company's latest campaign helped land the highest recruiting quarter in company history. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
We are building a makerspace to support prototyping for young entrepreneurs!
Help us by donating through this link: http://d3center.ca/makerspace-crowdfunding/
How to Develop a PR Strategy Based on a Hype CycleSarah Schacht
Freek Janssen, Head of Content EMEA, shares the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, learn how to claim expertise in a fast-paced sector by:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
High Five Conference 2017 Top 25 Takeaways Stan Phelps
High Five is a three-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our 2017 keynotes: Dave Rendall, Marissa Coren, Ashleigh Axios, Shanteka Sigers, Joe Pulizzi, and Tina Roth-Eisenberg.
Find our more way to use marketing for your startup.
April Dunford - an engineer by training, April worked as a marketing and sales exec for most of her career. She's run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She's also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems.
Making the Most of Real Time Social MarketingBryan DeSena
Delivered at #WommaSummit 2014 in Hollywood, CA.
Whether it’s a big sporting event, awards show or pop culture phenomenon, brands increasingly use "real-time marketing" in an attempt to insert themselves into every major event and breaking news cycle. During this session, we'll discuss why you don't need a "social command center" for successful real-time marketing, how to stay true to your brand's voice while engaging in fun/snarky social conversation and provide tips for a successful strategy.
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
How Your Sales Team Can Benefit from Marketing AutomationPardot
Join Adam Dewey, Sales Manager at Pardot, An ExactTarget Company, and someone who has the "inside scoop" on how sales team members can benefit from the features and functionality of marketing automation.
Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...Eventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. Mike Ponticelli of Bisnow Media will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B v B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Presentation for the Asia Content Marketing Association (ACMA) event - Content Marketing: Moving Beyond Content Shock in Asia - in Singapore, 8th December 2016. #ACMAevent #contentmarketing
Presentation given during a blog monetization workshop. Ready to monetize your online traffic? In this workshop we walk through several different ways you can earn a paycheck through your blog.
Integrate social learning to help your organization become more consumer-focu...SocialMedia.org
In her Brands-Only Summit presentation, Hallmark's Camille Lauer discusses how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.
She goes into detail about their Jingle The Dog campaign that went south and how they worked to fix the issue to regain their customers' support and trust.
Secrets of Content Marketing Sorcerers (May 2013, PDXTech4Good.org)PDXTech4Good.org
Brett Meyer from ThinkShout presented an abbreviated version of his session at the 2013 Nonprofit Technology Conference.
A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.org
Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...LinkedIn Talent Solutions
Successfully executing a recruiting campaign requires teamwork, creativity, and a lot of gusto. Caitriona Staunton and Devin Rogozinski dish Atlassian's secret sauce for driving unique recruiting campaigns that delight candidates, turn heads, and deliver results. Hear how the Australian tech company's latest campaign helped land the highest recruiting quarter in company history. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
We are building a makerspace to support prototyping for young entrepreneurs!
Help us by donating through this link: http://d3center.ca/makerspace-crowdfunding/
How to Develop a PR Strategy Based on a Hype CycleSarah Schacht
Freek Janssen, Head of Content EMEA, shares the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, learn how to claim expertise in a fast-paced sector by:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
High Five Conference 2017 Top 25 Takeaways Stan Phelps
High Five is a three-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our 2017 keynotes: Dave Rendall, Marissa Coren, Ashleigh Axios, Shanteka Sigers, Joe Pulizzi, and Tina Roth-Eisenberg.
Find our more way to use marketing for your startup.
April Dunford - an engineer by training, April worked as a marketing and sales exec for most of her career. She's run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She's also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems.
Making the Most of Real Time Social MarketingBryan DeSena
Delivered at #WommaSummit 2014 in Hollywood, CA.
Whether it’s a big sporting event, awards show or pop culture phenomenon, brands increasingly use "real-time marketing" in an attempt to insert themselves into every major event and breaking news cycle. During this session, we'll discuss why you don't need a "social command center" for successful real-time marketing, how to stay true to your brand's voice while engaging in fun/snarky social conversation and provide tips for a successful strategy.
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
How Your Sales Team Can Benefit from Marketing AutomationPardot
Join Adam Dewey, Sales Manager at Pardot, An ExactTarget Company, and someone who has the "inside scoop" on how sales team members can benefit from the features and functionality of marketing automation.
5 Ways to Effectively Leverage Your SEO EffortsPardot
Join Derek Grant, Sales Director at Pardot, An ExactTarget Company, to receive effective ways to optimize our SEO approach, valuable tips on how to drive targeted traffic to your website and positively impact conversion rates.
Personalization with Automation: A How-To Guide [Infographic]Pardot
It's no secret that today's buyers want personalized web experiences--and while this once presented a challenge to marketers and salespeople alike, tools like marketing automation are not only making it possible to create one-to-one experiences, they're making it easy. Learn more about personalization in this infographic.
SugarCon 2013: Social Selling-How to not be creepySugarCRM
Mathew Sweezey, Pardot
We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]eCornell
visit eCornell's blog: http://bit.ly/1wY7iqj
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience with your brand.
The future success of your brand relies on you being able to provide and manage a positive experience across over 60+ marketing channels, 24 hours a day. Simple branding no longer works; the only sustainable way to consistently provide a positive experience to your prospects is by understanding Mindset.
Salesforce.com’s Mathew Sweezey explains why the modern digital landscape has killed the traditional concept of branding, and why Mindset is your only hope for building a consistent brand in the future.
Mathew Sweezey is the Head of B2B Marketing Thought Leadership for Salesforce.com. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies. Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
How to Build Campaigns That Win Hearts & AwardsPaper.li
Tweets from our chat with Courtney Smith and the #BizHeroes community on digital campaigns.
We believe that behind every great business stands an even greater community. Join us Tuesdays at 2pm EST for #BizHeroes -- we'd love for you to meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
If you are representing a large brand how do you appropriately handle representing them on social media? This presentation discusses how to look at social media communication therapeutically, how to know your audience, how to focus on the people while protecting the brand, how to define your own outlook, how to be prepared for times of crisis, how to plan for community and also how to focus on self preservation.
Social selling for sales reps, sales agents and all sales professionalsDaniel Ciz
Basic tipps for sales professionals how to choose and use social networks to increase their customer base, earnings and profits. How to behave on social network, how to start and manage social selling.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
This slideshare is Meredith Oliver's portion of the presentation on FANatical Selling. The purpose is to help new home sales and marketing professionals learn how to focus on their fans and give their fans what they want! For more information or to book Meredith Oliver visit www.MeredithSpeaks.com.
In the first ever Webinar from Radius, we brought in three sales experts, Barb Giamanco, Jamie Shanks, and Craig Rosenberg to discuss what social selling entails, how you can use it, and why it’s especially important if you sell to SMBs.
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
Similar to Social Marketing and Selling...Without Being Creepy (20)
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
6. What
is
Social
Define
–
Nascar
slide
with
social
tools
SocialAnything
online is
now
considered
social!
@msweezey
7. What
is
Social
Define
–
Nascar
slide
with
social
tools
Creepy
Annoyingly
unpleasant;
repulsive
@msweezey
8. What
is
Social
Define
–
Nascar
slide
with
social
tools
Tools
• CRM
• Lead Tracking
• Sales Enablement
• Google Alerts
• Job Change Alerts
• Social Aggregators
@msweezey