Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn: - How to identify your audience and present relevant content - How to effectively plan and promote your event - How to successfully deliver the webinar and engage your audience - How to follow-up after the event and repurpose content to drive more leads