The document discusses the importance of having an online presence where potential clients engage on social media. It recommends having a website as the central online hub with other online properties driving traffic to it. The document also offers social media consulting services to help businesses establish an online presence, engage with clients on relevant platforms like Facebook and Twitter, and manage their website and social media accounts.

1. Social Media, Websites and the Internet.
Be where the conversation is

2. They say Who are these
● you should be on Facebook
● you should be on Twitter
● you should be on Pinterest
● you should be on Google Plus
● you should be on ...
mysterious
“they”?
We disagree

3. We think you should be
where your potential clients are

4. Where are your clients?
1,3 billion users worldwide – so what?
10 million users in SA – so what?
Age 18 – 34 = 65% of users – now that's something to work with!
Male: 49%; Female: 51% - now that's important!
Used on mobile devices
Nearly 6 million users in SA – but are they my potential
clients?
News breaking tool
Used on mobile devices
The business person's “facebook”
Networking tool
Finance is the most popular industry on the platform
Photo sharing site – can your service be an image?
Not in top 10 sites in SA
About 1,5 million users in SA
Second biggest search engine after Google
Sources: worldwideworx.com; socialbakers.com; inbound.co.za

5. So where should you be?

6. We think you should be
where your potential clients are

7. That is what we do
Then we help you ….
✔ Engage with them,
✔ Converse with them,
✔ Help them make decisions.
We help you find the place
where your prospective
customers are.
➢ We are not Internet salespeople
➢ We are social media consultants.
➢ We do not do push marketing
➢ We do pull marketing.

8. What you must have

9. You must have a website
Your WEBSITE:
the centre of
your online
universe.
All other web properties drive visitors to your website

10. My Website
should contain
all the information
about my
business
Newsletter

11. We design and host your website
● KEYWORD RESEARCH to ascertain which keywords are important in your
industry and for which keywords your website need to compete to be visible on the
Internet.
● SEO – search engine optimization of text and other content so your website will be
competitive when people search for your products and services on the Internet.
● PHOTOS OPTIMIZED so search engines are able to index the information. This
needs knowledge, time and hard work as each image must be optimized
individually because search engines cannot read what appears in an image.
● MOBILE ACCESSIBLE and viewable on all screen sizes.
● CALL OR EMAIL from a mobile device with one click.
● ANALYTICS installed to monitor statistics for your website and send you a
scheduled report.
● WE TELL YOU EVERYTHING you need to know in our first meeting.
● Website Makers is our web design section: websitemakers.co.za/

12. Social Media Management
Your social media campaign broadens your footprint on the Internet
Your social media presence enables you to monitor the conversation about
your brand and your industry
Your social media presence enables you to participate in conversations
about your brand and your industry
Your social media presence enables you to manage your business'
online reputation
An active social media presence creates opportunities for people to become
aware of your business, products and services
Your social media presence is a pull marketing tool that creates opportunities for your
business, not a push marketing tool for your sales team

13. What we do for you
we design, host and manage your website or we train
your team to do it;
we coach or assist your in-house social media team;
we manage all your online activities on your behalf
including monitoring and reputation management.
Talk to us

14. nicstoryteller