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Where Did the Event
Go in Peer to Peer
Fundraising?
#13NTCpeer
Nancy Palo
@fundraising101
Blackbaud
Strategy Consultant
Welcome: Meet My Social Profile
Slide 1Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
The Starbucks Effect
Slide 2Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
WHO
WHAT
WHEN
WHERE
WHY
HOW
WHAT
Slide 5Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
WHO
Peer to Peer Fundraising Landscape
Slide 7Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Slide 8Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
WHY
Empower, Grow, Diversify
Slide 10
Empower
Supporters
To Do More
Grow
Constituent
Base
Diversify
Revenue
Streams
Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Success Story
“We saw a lot of innovation in Do It Yourself fundraising
without technology and recognized we were leaving
money on the table by not providing more support.
TeamRaiser not only provided us the platform to raise
more money, it enabled us to improve our business
practices around DIY and cultivate a new audience of
fundraisers.”
Betty Ross, Vice President, Campaign Development
Slide 11
• Our constituents who did not want
to participate in one of our
traditional fundraising events
wanted access to the same online
tools and we needed to find a way
to meet their needs.
• This type of fundraising was being
done 45 different ways offline and
we needed to create one online
campaign with the flexibility to
customize locally.
• Engaged with Strategic Services to
develop a campaign and
TeamRaiser configuration that
included the first ever blueprint for
the organization. NMSS asked
Blackbaud to lead the way so they
didn’t have to recreate the wheel
and could learn from their industry
partners’ wins and losses; enabling
them to make an immediate
impact.
• Set a first year goal of $300K
and raised more than $1.8
million online.
• Increased fundraising average
from $500 to $6300 with the
inclusion on online tools in one
Chapter.
• Launched a national campaign
on 45 TeamRaisers with one
consistent brand all on the same
day.
Challenge Solution Results
Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
WHERE
Slide 13Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
All Inclusive
Slide 14Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Segmented Campaigns: Athletic
Slide 15Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Segmented Campaigns: Custom
Slide 16Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
HOW
Ensure Organizational Support
Engage Your Key Stakeholders
• Leadership
• Staff
• Constituents
Communicate the Performance and Benefits
• Low cost of fundraising
• Expanded reach for the organization
• Building stronger, more loyal supporters
Slide 18Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Develop a Campaign Strategy
Slide 19Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Data Analysis
Brand Development
Online Experience
Fundraising Strategies
Internal Business Practices
Marketing
WHEN
Slide 21Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
WHO
WHAT
WHEN
WHERE
WHY
HOW
npENGAGE: www.npengage.com
Slide 23Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
npEXPERTS: Fundraising Ideas and
Marketing Insights for Nonprofits
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
• Online marketing and fundraising
• Email communication
• Social media
• Mobile engagement
• and much more!
Download the npEXPERTS eBook and
register for free webinars at:
www.blackbaud.com/npEXPERTS
Slide 24Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
Slide 25
Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using #13NTCpeer at www.nten.org/ntc/eval
Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

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Peer to Peer Fundraising at NTC 2013

  • 1. Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer Nancy Palo @fundraising101 Blackbaud Strategy Consultant
  • 2. Welcome: Meet My Social Profile Slide 1Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 3. The Starbucks Effect Slide 2Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 6. Slide 5Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 7. WHO
  • 8. Peer to Peer Fundraising Landscape Slide 7Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 9. Slide 8Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 10. WHY
  • 11. Empower, Grow, Diversify Slide 10 Empower Supporters To Do More Grow Constituent Base Diversify Revenue Streams Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 12. Success Story “We saw a lot of innovation in Do It Yourself fundraising without technology and recognized we were leaving money on the table by not providing more support. TeamRaiser not only provided us the platform to raise more money, it enabled us to improve our business practices around DIY and cultivate a new audience of fundraisers.” Betty Ross, Vice President, Campaign Development Slide 11 • Our constituents who did not want to participate in one of our traditional fundraising events wanted access to the same online tools and we needed to find a way to meet their needs. • This type of fundraising was being done 45 different ways offline and we needed to create one online campaign with the flexibility to customize locally. • Engaged with Strategic Services to develop a campaign and TeamRaiser configuration that included the first ever blueprint for the organization. NMSS asked Blackbaud to lead the way so they didn’t have to recreate the wheel and could learn from their industry partners’ wins and losses; enabling them to make an immediate impact. • Set a first year goal of $300K and raised more than $1.8 million online. • Increased fundraising average from $500 to $6300 with the inclusion on online tools in one Chapter. • Launched a national campaign on 45 TeamRaisers with one consistent brand all on the same day. Challenge Solution Results Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 13. WHERE
  • 14. Slide 13Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 15. All Inclusive Slide 14Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 16. Segmented Campaigns: Athletic Slide 15Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 17. Segmented Campaigns: Custom Slide 16Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 18. HOW
  • 19. Ensure Organizational Support Engage Your Key Stakeholders • Leadership • Staff • Constituents Communicate the Performance and Benefits • Low cost of fundraising • Expanded reach for the organization • Building stronger, more loyal supporters Slide 18Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 20. Develop a Campaign Strategy Slide 19Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer Data Analysis Brand Development Online Experience Fundraising Strategies Internal Business Practices Marketing
  • 21. WHEN
  • 22. Slide 21Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 24. npENGAGE: www.npengage.com Slide 23Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 25. npEXPERTS: Fundraising Ideas and Marketing Insights for Nonprofits Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: • Online marketing and fundraising • Email communication • Social media • Mobile engagement • and much more! Download the npEXPERTS eBook and register for free webinars at: www.blackbaud.com/npEXPERTS Slide 24Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer
  • 26. Slide 25 Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online using #13NTCpeer at www.nten.org/ntc/eval Where Did the Event Go in Peer to Peer Fundraising? #13NTCpeer

Editor's Notes

  1. Talk about landscape of this type of fundraising
  2. Note study this is from
  3. Talk about landscape of this type of fundraising
  4. Insert WWF Screen Shot
  5. Share blog as resource best practices, benchmarks and trends on this type of fundraising.