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Stop Marketing, Start Helping!
Rob Abbey emphasizes the importance of shifting from traditional marketing to a 'helping' approach in business. He argues that instead of convincing clients, businesses should focus on offering genuine assistance, which resonates more with potential customers. By leveraging their skills and knowledge to help others, service businesses can effectively attract clients and create lasting value.
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Stop Marketing, Start Helping!
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- 3. A  whole  stack of  things⌠ like  not  feeling  comfortable  with  promo6ng  yourself,  not  having  enough  money,  not  having  the  resources  your  compe6tors  have,  not  knowing  what  to  do  and  not  having  the  6me,  energy  or  focus  to  market  consistently. Because things are⨠weighed against you. Why?
- 4. Youâre  told  that you  need  to  ďŹnd  the  right  image,  the  right  words  and  the  right  oďŹer.  That  itâs  all  about  convincing  clients;  to  no6ce  you,  to  like  you,  to  look  at  your  marke6ng  materials,  to  check  out  your  oďŹers,  to  eventually  work  with  you  and  then⌠ to  recommend  you  to  others.   Thatâs  a  whole  lo,a  convincing! Itâs all about convincing⌠isnât it? Marketing
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- 7. Itâs  what  you do  anyway⌠ at  the  very  heart  of  your  business.  If  you  use  your  knowledge,  skills  or  experience  to  help  others,  itâs  the  fundamental  core  transac6on  of  your  business.  You  might  call  it  something  else  but⌠Stop âConvincingâ and start âHelpingâ. Helping
- 8. .most service businesses helppeople solve problems Fact
- 9. .or help themto unlock potential Fact
- 10. .or help them doboth! Fact
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- 13. .âhelping is the bestmarketingâ
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- 15. .people HATE being marketedto Marketing
- 16. .but they LOVEbeing helped! Helping
- 17. .you canât out-market thebigger players Marketing
- 18. .but you canhit them where it hurts, by changing the game Helping
- 19. .can be SOconfusing Marketing
- 20. .is something youalready know and do every day Helping
- 21. .you fight tobe heard Marketing
- 22. .clients actively seekyou out & want to hear what you say Helping
- 23. .can be costly,with uncertain R.O.I. Marketing
- 24. .leverages your kick-assskills and builds assets Helping
- 25. Helping â˘Convincing  Clients  â˘Chasing business  â˘Talk  About  Value  â˘Promote  Transac6ons  â˘StuďŹ Â you  donât  know â˘Helping  Clients  â˘AKrac6ng  business  â˘Provide  Real  Value  â˘Promote  Reciprocity  â˘StuďŹ Â you  already  know Marketing Distinctions
- 26. .donât be likehim! Marketing
- 27. .be more likehim! Helping
- 28. Q In what wayscan you help others? -Ââ Create  helpful  content  and  share  it  -Ââ Become  a  connector  of  people  -Ââ Recommend  others  -Ââ Give  30mins  of  your  6me  (SoHelpful.com)
- 29. Thank  you!  Please share  this  presenta6on.  Together  we  can  change  the  way  businesses  market  themselves  forever! Rob  Abbey  is  the  founder  of  RobAbbey.com.   He  helps  businesses  package,  market  and  sell  their  services  online.  Helping  others  is  at  the  heart  of  his  business.   ***Get  help  from  Rob,  for  FREE  at  SoHelpful.com/robabbey About
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