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Ηοw to make magic using logic
This document discusses strategies for creating effective digital marketing campaigns. It emphasizes that magic comes from using logical facts to emotionally connect with real audiences, not from luck. Engagement depends on understanding people and giving them reasons to talk about ideas, not just focusing on media. True viral reach and long term profit come from stimulating audiences to spread messages organically through social sharing, not just paid reach. The key is listening first, then creating campaigns that model audiences and stimulate viral growth.
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Ηοw to make magic using logic
- 1. MAKE MAGIC USING Tasos Veliadis– Chief Strategist SOCIALAB LOGIC
- 2. LET’S GET TOKNOW EACH OTHER
- 3. THAT’S ME TASOS VELIADIS PARTNER/CHIEFSTRATEGIST
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- 6. Do you think thatmagic is something unique?
- 7. Do you think Thatmagic is Something unique? #NOOOOO!!!!!
- 8. Magic is something youcan feel but you can’t explain
- 9. Oops, I thinkthe same goes for ideas…
- 10. BUT YOU DON’T HAVETO BE DAVID COPPERFIELD TO create A GOOD IDEA
- 11. YOU JUST HAVETO TAKE THE RIGHT PATH…
- 12. DO YOU HAVEA DIGITAL STRATEGY?
- 13. DO YOU HAVEA DIGITAL STRATEGY? DO YOU KNOW YOUR AUDIENCE?
- 14. DO YOU HAVEA DIGITAL STRATEGY? DO YOU MEASURE THE RIGHT KPI’s? DO YOU KNOW YOUR AUDIENCE?
- 15. No it’s notMickey Mouse! It’s marketing
- 16. So what’s so difficulttoday?
- 17. It’s very hardfor people to hear OUR VOICE
- 18. The “attention economy”have stopped growing for a long time. Which means, we have to grab the wanted attention, using someone who already has it. BRENT LEARY
- 20. AHH. OK, SOIT’S THE PLATFORM’S PROBLEM..
- 21. AHH. OK SOIT’S THE PLATFORM’S PROBLEM..#NOOOOO!!!!!
- 22. IT’S THE WAYWE TREAT THEM…
- 23. TO CREATE MAGIC WENEED TO USE SOME VERY LOGICAL FACTS
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- 25. IN THE PASTYEAR, 70% OF MILLENNIum YOUTUBE USERS WATCHED YOUTUBE TUTORIALS TO LEARN HOW TO DO SOMETHING NEW. Google/Ipsos Connect
- 26. 47% of millennialssay they watch a YouTube video to improve their health or feel better when feeling down Google/Ipsos Connect
- 27. YOU Wouldn’t PAYFOR A BANNER, OR AN AD CREATED with GOOGLE PHOTOS…SO WHY U USE THESE PHOTOS FOR YOUR SOCIAL MEDIA CAMPAIGNGS?
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- 30. STOP COUNTING ONLUCK! USE THE RIGHT DATA! FACTS
- 31. Listen first… createlater Reach/engag ement •Number'of'content' views,'shares,' forwards,'likes'and' comments'per'content •Audience'type'who' engages'with'content •Participation'ratio'of' the'audience •Quality'of'comments' concerning'the'content •Engagement'path'(or' the'percentage'of'users' who'visited'your' website'or'content' asset'from'a'social'link) Sales/leads •Increase'in'the' number'of'marketingA qualified'leads'and' salesAqualified'leads' generated'by'calls'to' action •Increase'in'event' registration'due'to' social'media'promotion •Increase'in'partner'or' supplier'social'media' activity •Increase'in'newsletter' optAinss Loyalty/advo cacy •Number'of'member' testimonials'gathered' socially •Net'likes'or'the' number'of'likes'left' over'after'you'factor'in' unlikes •Number'of'advocates' created'or'the'increase' in'advocacy •The'increase'of' positive'reviews'online' as'a'result'of'a'social' campaign reputation •Increase'in'press'and' media'favorable' mentions'shared'on' social •Audience'reach' demographics'that' align'with'a'target' audience •Reduction'in'social' customer'complaints •The'number'or' percentage'of' customer'complaints' resolved'on'social' media socialmediatoday
- 32. ENGAGEMENT IS NOTABOUT MEDIA – IT’S ABOUT EMOTIONAL CONNECTION WITH REAL PEOPLE FACTS
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- 34. Jeffbullas.com PEOPLE REMEMBER 20%of whatthey read 10% of what they hear 70%of what they see and do
- 35. Top emotional responses toviral images! Hubspot
- 36. Find out whatmotivates people in real life! FACTS
- 37. Real life isan incredible mix of touchpoints FROM TV TO FACEBOOK NEWSFEED AND FROM OUTDOOR TO MY MOBILE PHONE..
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- 39. PEOPLE WANT TOTALK. GIVE THEM THE REASON TO DO IT! FACTS
- 40. PEOPLE WANT TO TALK.GIVE THEM THE REASON TO DO IT! 73.4% of users follow a brand because they’re interested in a product or service. One-third (32%) of Facebook users engage with brands regularly. 1 in 3 consumers would mention a brand when sharing a personal milestone or accomplishment on social media. Sproutsocial
- 41. It’s about socialmedia FACTS
- 42. It’s about socialmedia NOT
- 43. It’s about socialmedia THE IDEA
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- 45. “IF YOU WANTTO EARN MORE, YOU HAVE TO MAKE THEM TALK! ONLY VIRAL CAMPAIGNS ACHIEVE LONG TERM PROFIT…” -ME
- 46. Dare to growyour viral reach… not only your paid reach! Organic Organic reach is)the) total)number)of)unique) people)who)were) shown)your)post) through)unpaid) distribution PAID Paid reach is)the)total) number)of)unique) people)who)were) shown)your)post)as)a) result)of)ads. VIRAL The)number)of)unique) people)who)saw)your) post)or)page) mentioned)from)a)story) published)by)a)friend.
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- 52. NOW LET’ GOCREATE SOME MAGIC!
- 53. C U @THE COFFEE BREAK mail : VELIADIS@SOCIALAB.GR