This document discusses how Pardot and Data.com can be used together to deliver personalized marketing at scale. It provides two scenarios of how enriched lead data from Data.com can be used in Pardot to improve marketing processes. Specifically, inbound leads can be enriched then automatically routed to targeted marketing campaigns or fast-tracked to assigned account executives for strategic accounts. Case studies show how companies have improved lead generation and sales cycles by using Pardot and Data.com together.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
A brief overview of how Ebsta use Pardot to extend the power of marketing automation to our Client Success team. Presentation by Ricky Wheeler, Ebsta CMO at European Salesforce Event, London's Calling.
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
This is the deck from our Salesforce Connections 2016 presentation on the steps to deeper integration between Salesforce and Pardot for native ROI reporting.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
A brief overview of how Ebsta use Pardot to extend the power of marketing automation to our Client Success team. Presentation by Ricky Wheeler, Ebsta CMO at European Salesforce Event, London's Calling.
Pardot Hands-On Training: Getting More Out of Your Salesforce Pardot Integrat...Jeremy Mason
This is the deck from our Salesforce Connections 2016 presentation on the steps to deeper integration between Salesforce and Pardot for native ROI reporting.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses, Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together. Learn more about it!
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
Kimi Heskett-Fowler, Marketing Automation Specialist at Hyland Software, shares her company's customer experience using Marketo's marketing software. She discusses why your company needs marketing automation, what to consider when implementing the software, and why you should go with Marketo.
MQL Pivot Table from Pardot Marketing Automation SystemJeremy Mason
This is a quick reference on how and why you might want to reorganize your data and export from within Pardot. This will give you a rull range of field values for any prospect, something not available from the LifeCycle report.
Explore the new features HubSpot has to offer such as Shopify integration, Facebook video publishing and retargeting. Also, how to better manage your time with Meetings and Lead Flows.
Personalized Marketing – Reaching the right customers at the right time! Subhakar Rao Surapaneni
The presentation explains how personalization strategy has revolutionized brand relationships with customers. The rise in personalization strategies for services by brands and delivering personalized customer experiences is changing customer’s behaviour towards brands, making brands more personal. It is one of the most influential drivers for brands today to scale up customer buying journey and deliver a more secured and personal future experience by brands.
1 to 1 Cross Media Personalized MarketingJit Khoon Tan
With today’s influx of communication channels, the need for brands and corporations to connect with consumers on a 1 to 1 level is simply an expectation.
With B2C business, we tend to forget that ultimately, we are dealing with INDIVIDUALS, telling them to buy from us.
1 to 1 X-Media Personalized Marketing provides a platform that allows personalized communication, across multiple channels, covering off BTL, WEB, Social Media utilizing personalized URL, Print, SMS and email, etc.
1 to 1 X-Media Personalized Marketing also present corporations the opportunity to create triggers, which allows consumers to receive prompts, to act. Most importantly, it allows multi-channel execution, allowing organisations to engage your consumers across a wide spectrum of platforms.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses, Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together. Learn more about it!
If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
Kimi Heskett-Fowler, Marketing Automation Specialist at Hyland Software, shares her company's customer experience using Marketo's marketing software. She discusses why your company needs marketing automation, what to consider when implementing the software, and why you should go with Marketo.
MQL Pivot Table from Pardot Marketing Automation SystemJeremy Mason
This is a quick reference on how and why you might want to reorganize your data and export from within Pardot. This will give you a rull range of field values for any prospect, something not available from the LifeCycle report.
Explore the new features HubSpot has to offer such as Shopify integration, Facebook video publishing and retargeting. Also, how to better manage your time with Meetings and Lead Flows.
Personalized Marketing – Reaching the right customers at the right time! Subhakar Rao Surapaneni
The presentation explains how personalization strategy has revolutionized brand relationships with customers. The rise in personalization strategies for services by brands and delivering personalized customer experiences is changing customer’s behaviour towards brands, making brands more personal. It is one of the most influential drivers for brands today to scale up customer buying journey and deliver a more secured and personal future experience by brands.
1 to 1 Cross Media Personalized MarketingJit Khoon Tan
With today’s influx of communication channels, the need for brands and corporations to connect with consumers on a 1 to 1 level is simply an expectation.
With B2C business, we tend to forget that ultimately, we are dealing with INDIVIDUALS, telling them to buy from us.
1 to 1 X-Media Personalized Marketing provides a platform that allows personalized communication, across multiple channels, covering off BTL, WEB, Social Media utilizing personalized URL, Print, SMS and email, etc.
1 to 1 X-Media Personalized Marketing also present corporations the opportunity to create triggers, which allows consumers to receive prompts, to act. Most importantly, it allows multi-channel execution, allowing organisations to engage your consumers across a wide spectrum of platforms.
Pardot Elevate 2010: How Pardot Uses Pardot: Keeping up with the PardashiansPardot
Pardot COO Adam Blitzer presents on Pardot's own use of Pardot Marketing Automation from a marketing department's perspective. Adam originally delivered this presentation at Elevate 2010, Pardot's first annual users conference.
Pardot Elevate 2012 - Case Study: Yardley Products Corp.Pardot
Join Michael J. Carroll, Jr. of Metter Interactive, a Pardot agency partner, in exploring the recent successful implementation of Pardot for Yardley Products Corp. With Pardot, Yardley was able to effectively organize, prioritize, and assign leads, convert more email addresses into leads, and close the sales loop and track prospects through the conversion steps in third party ecommerce solutions.
New to Pardot? Or just looking to increase your Pardot product knowledge? Learn about each Pardot module, get how-tos, helpful tips, tricks, and best practices to help you get the most out of your Pardot account. We’ll cover everything from how to build and send emails within Pardot to understanding reports and measuring performance.
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothDreamforce
Whether you're marketing a B2B or B2C business--and regardless of your company's size or industry--Salesforce has several solutions to help you achieve your goals. Join us to discover the ideal fit for your needs. In this session, we'll guide you through the questions you should ask yourself so that you can determine if you should use Pardot, Marketing Cloud, or both.
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.
Closing the Sales to Marketing Gap (Dreamforce 2013)Casey Cheshire
Why do Sales & Marketing so often hate each other? The friction between the two departments doesn't have to exist. Utilizing marketing automation, companies can unite these two efforts to dramatically increase revenue. This presentation was presented live at Dreamforce 2013 and presents 6 practical take-home tips that can be implemented.
Align Sales and Marketing - The Marketing Automation AdvantagePardot
There is a good bit of talk about aligning sales and marketing these days. This all sounds great, right? But, how is this all put into play and managed? Enter - marketing automation.
Join Derek Grant, Director of Sales at Pardot, a salesforce.com company, for an overview of how marketing automation can help your sales and marketing teams work together to increase lead and opportunity numbers and quality and ultimately help improve your company's bottom line. You will learn:
- What today's lead landscape looks like for sales and marketing
- How you can use Salesforce.com and Pardot to improve lead management and assignment
- How nurturing programs can be used to help improve sales performance
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Fliptop presentation at Dreamforce 2014, learn how InsideView improved conversion and win rates leveraging marketing data intelligence and predictive lead scoring
An incredible amount of money and effort is spent each year by companies on events - trade shows, road shows and more. Challenges range from driving attendance to following up with potential leads, and ultimately the ability to report on ROI. So, how can marketers make the most of their efforts and budget spent on these initiatives?
In this upcoming webinar, Sangram Vajre - Director of Marketing at Pardot, and Ed Barrett - VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA increase event registration by 20%, while reducing marketing costs by 50%+. Attend the webinar to learn how marketing automation can help marketers to:
- Accelerate event attendance
- Increase lead conversion rates
- Increase marketing efficiency and lower marketing costs
- Integrate with sales activities
Thinking of upgrading from Pardot Standard to Pardot Pro? This presentation will walk you through features and benefits of Pardot professional as well as Engage Alerts and our new analytics platform Wave.
Features we will cover:
- AB Testing
- Dynamic Content
- Multivariate Testing
- Google AdWords Pardot Integration
- Social Media Profile Lookups
- Chat Support
- Engage Alerts
- Pardot Wave (Salesforce business analytics tool)
Real Life AI: Insights From Salesforce Pardot and DemandbaseDemandbase
Artificial Intelligence (AI) was the biggest buzzword to come out of 2017. But despite all the hype it generated, B2B marketers are still struggling to understand the role it plays day-to-day in their Account-Based Marketing (ABM) strategy.
Join us on July 11 to gain a deeper understanding of how AI can impact the way you implement ABM at your company. During the webinar, leading AI experts from Salesforce Pardot and Demandbase will dive into:
- Why AI is important for ABM
- How recent advances in AI impact ABM strategy, specifically sales and marketing alignment
- How Salesforce Pardot and Demandbase incorporate AI into their ABM offerings
Similar to Pardot + Data.com: Deliver Personalized Marketing at Scale (20)
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
What do I do when I have so many incoming leads that they overwhelm the sales team? How can I help my sales team focus on the most interested and qualified prospects? These are common dilemmas for the modern day marketer. One of the biggest advantages of Marketing Automation is that we have the data at our fingertips to solve these problems. Join us as we discuss the finer points of lead qualification with Pardot. We’ll cover the best practices of using Pardot’s scoring and grading tools, and touch on some theory around buying stages. Your sales team will thank you later.
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Pardot + Data.com: Deliver Personalized Marketing at Scale
1. Pardot + Data.com:
Deliver Personalized Marketing at Scale
Brett Stineman
Product Marketing Director, Data.com
@jbstineman
#datadash14
Billy Cripe
CMO, Field Nation
@billycripe
Chris Heiden
Sales Engineer, Pardot
@chris_heiden
#pardotdf14
2. Safe Harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
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availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
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documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
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Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Top Marketing Priority: Turning Leads into Customers
Marketing Challenge 1:
More Effective Campaigns
Marketing Challenge 2:
Better Alignment with Sales
Increase Marketing
Personalization
§ Reduce opt-outs
§ Improve prospect engagement
VP, Demand Gen
Expedite Qualified Leads
to Sales
§ Accelerate lead progression
§ Improve conversion rate
4. From Leads to Customers
Personalization is crucial for effective nurturing, but difficult to do well at scale
http://www.neustar.biz/resources/whitepapers/activation/personalized-marketing-glossary.pdf
5. From Leads to Customers
Improving alignment between Marketing and Sales brings significant benefits
57% of B2B
organizations identify
“converting qualified
leads into paying
customers” as a top
funnel priority
Source: MarketingSherpa
% Achieving Revenue Goals by Degree of Integration
Between Key Sales & Marketing Systems
Source: Demand Metric, 2013
http://www.demandmetric.com/system/files/templates/sales__marketing_alignment_-_benchmarking_report.pdf
6. The Keys to Optimizing Your B2B Marketing Processes
Improve the Effectiveness of B2B
Marketing Interactions
Improve the Quality of B2B Account
and Contact Data
Both natively integrated with the #1 sales app
8. Demonstration
Using Pardot + Data.com to
Improve Marketing Processes
Scenario 1: Automated Routing to Targeted Marketing Campaign
Inbound lead through
marketing channel
Enrich with detailed
individual and account info
Lead info maps to
specific campaign?
Route to targeted
marketing drip campaign
39. Demonstration
Using Pardot + Data.com to
Improve Marketing Processes
Scenario 2: Fast-track Routing to Account Exec
Inbound lead through
marketing channel
Enrich with detailed
individual and account info
Lead info maps to
strategic account?
Route to assigned rep.
for follow-up/next steps
83. “With Pardot we can synchronize, amplify
and expand our marketing reach
p ainlessly and quickly.”
Billy Cripe, CMO, Field Nation
Field Nation Shortened their Sales Cycle by 110%
• Online service work marketplace named Inc.com’s 43rd Fastest Growing Company in 2013
• Shortened lead-to-close cycle from 18 months to 2 months using Pardot engagement data
• Increased sales insight with Pardot prospect profile + appended information from Data.com
84. Growth Hacking With Salesforce
Outbound + Inbound Marketing Campaigns
Website Integrated With Sales Cloud
Capture Intent & Timeliness With Data.com
& Pardot Landing Pages
Assignment & Workflow in Sales Cloud
Nurture Segments with Pardot Drips
Engage & Grow With
The Salesforce Ecosystem
Inbound Leads
Enrich with Data & Scoring
Drive into Nurture Segment
Deliver MQL To Reps
86. Learn more at the Sales Hub
§ 20-min session on improving customer data quality at 11:30
§ Data.com info station open all day
§ Marriott Marquis, Yerba Buena Salon 9
§ Wednesday, 12:45
§ Marriott Marquis, Yerba Buena Salon 9
§ Come find us in the campground for demos
Learn more
Accelerate Pipeline with Pardot:
Salesforce B2B Marketing Automation Solution