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Creative Express Helsinki presentation

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Markus Nieminen
Markus Nieminen

Creative Express Helsinki - Weird and fun makes the most sense, right? Presentation materials for Creative Express Helsinki workshop.

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Markus Nieminen, Creative & Strategist, dynamo&son
Fun and weird makes the most sense That makes sense, right? CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS The world is full of shit.
be meaningful Or at least, try to become meaningful. CREATIVE EXPRESS PRINCIPLE 1.
CREATIVE EXPRESS Ways to be meaningful: • Give information • Create feelings • Fulfill needs • Values • Etc.
be different Or you don’t be noticed. CREATIVE EXPRESS PRINCIPLE 2.
CREATIVE EXPRESS Me too marketing: • Content marketing • Social media • Engaging • Clicks • Etc.
Meaningful + different = Fun + Weird = Makes sense, right? CREATIVE EXPRESS
Linnanmäki CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
Makes sense, right? CREATIVE EXPRESS
Thank you Markus Nieminen, creative & strategist, dynamo&son twitter: @markusnieminen

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