Hulk Smash: Growth for early stage startups
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This document outlines Sarah Stockdale's approach to growth marketing for early stage startups. She discusses the importance of understanding customer data like pain points, interests, and demographics. Growth requires talking to customers and measuring objectives and key results. Sarah recommends having a 30, 60, and 90 day plan but being willing to change course. Tools like referral programs, social ads, partnerships, and email funnels can help drive growth if used strategically. The goal is to continuously learn and improve the customer experience through the marketing funnel.
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Hulk Smash: Growth for early stage startups
- 1. HULK SMASHGROWTH MARKETING FOR EARLY STAGE STARTUPS SARAH STOCKDALE GROWTH AT TILT @SKSTOCK
- 2. SARAH STOCKDALE GROWTH AT TILT.COM @SKSTOCK
- 3. WHAT I DO
- 4. WHAT I DO I DON’T JUST HELP PEOPLE PARTY
- 5. WHAT IS GROWTH?Growth hacking is non-traditional marketing that lives at the intersection of marketing, data and product.
- 6. IF YOU BUILD IT THEY WILL COME
- 7. NOPE
- 8. SO, HOW?
- 9. CUSTOMER DATAWho experiences the pain your product solves? How to they talk about their pain? Where do they hang out? What do they read? How old are they? Where do they work? What do they care about? How can you solve their problems?
- 10. TALK TO EVERYONE.and ask the right questions
- 11. MEASUREObjectives Uncomfortable Public (internally) Key Results Specific Measurable Timely Internal Tools Google Analytics Conversion Tracking Promo Codes Referral Codes
- 12. NOW COMES THE HUSTLE
- 13. 30/60/90Have a plan ...and be willing to toss it.
- 15. THIS SH*T IS NOT SEXY.
- 16. TOOLS referral programs social ad buy community hacking partnerships ambassadors & influencers email funnel niche marketing sales
- 17. LIVE YOUR FUNNEL
- 19. TRY IT ● You just joined a 5 person team as the first marketer. ● Your product is called Pawz ● Pawz is Uber for dog walkers, call a dog walker to your house, have your dog walked that day, track the walk and get feedback from the walker ● Pawz has a built in payments system that bills the owner’s credit card an hour after the walk takes place ● Pawz is in beta with 10 happy customers ● You’ve come on to help Pawz launch in Canada! ● Come up with a 30 day plan to grow Pawz in Canada on a shoestring budget.
- 20. THANKS SARAH STOCKDALE GROWTH AT TILT @SKSTOCK SARAH@TILT.COM growclass.co