Marketing in 2015! AMI
•Download as PPTX, PDF•
0 likes•298 views
Marketing in 2015, requires us to be flexible. Marketing is a FAST environment - this is only getting Faster!! (This slide show was part of a training presentation and details on each slide were given verbally) For information on this and other courses offered by Answer Marketing Inc please contact us. Answer Marketing Inc 1131-A Beck Ave Panama City, FL 32401 850.215.7667 info@answermarketing.net
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Marketing in 2015! AMI
Similar to Marketing in 2015! AMI (20)
Recently uploaded
Recently uploaded (14)
Marketing in 2015! AMI
- 1. Marketing in 2015! It is a FAST environment – that is only getting FASTER…
- 2. EXPECTATIONS • Key Elements that define a Marketing Plan • Where you can Market your business – starting NOW • Why Plans Fail • Elements of Success
- 3. Key Elements of a Marketing Plan • Mission Statement • Objectives • SWOT Analysis • Marketing Strategy • Implementation Action • Accountability Control
- 4. 1st: Where to Market? • Word of Mouth • Social Media – Apps - Banners • Web-Mobile Presence • Radio • Email – Blog – News Blast • Groups – Events • TV Ads • Print • Billboards • Untraditional – Guerrilla
- 5. 2nd: Why Plans Fail… • Unrealistic Expectations • You Believed the Hype • No Tracking Methods • Your content didn’t have a community • Give Up To Soon
- 9. Why Plans Fail… Your content was so good… Let me give you all my MONEY!
- 10. Content Marketing Expectations… Have Product Make Content Humans Click Them buy! Me Get MONEY!
- 11. THIS IS HOW IT REALLY WORKS… You Have Product You Make Content People Click If they like, they might REMEMBER! You Create More Content Maybe They See & Visit Again. You Create More Content TRUST is being built! You Create More Content… Now they have a need – so they search for you to buy!
- 12. HOW IT IS BEING USED
- 13. Find Where Your Clients Passion is at… GREAT CONTENT IS NOT ALWAYS VISIBLE… IT MUST INSPIRE – ENVOKE A REACTION – MOTIVATE A RESPONSE – REQUIRE AN ACTION
- 14. TRACKING IS KEY • Uncover Opportunities • Find Where it is being shared • Go beyond Social Networks • Find Who is doing the sharing • Check out your competition – what are they doing right? • Use your search analytics – Several are Free they just have to be set up & watched • Don’t make your sharing just about YOU • Be generous and help others • You do not have to reinvent everything – see what is working and make it your own • Think of each marketing platform like a muscle to be flexed & strengthened regularly
- 15. DO NOT GIVE UP!!
- 16. REALITY IS NOT WHAT THEY SHOW IN THE MOVIES BLOG STARTED IN 2009….
- 17. FAILURE + NOT GIVING UP = SUCCESS
- 18. POINT OF THE STORY… YOU WANT TO MARKET YOUR BUSINESS SUCCESSFULLY IN 2015? THEN… • YOU HAVE TO BE SEEN OFTEN • YOU HAVE TO PROVIDE A CONSTANT VALUE • YOU HAVE TO GO WHERE THEY ARE • YOU HAVE TO INVEST • YOU HAVE TO BE REALISTIC • YOU HAVE TO TRACK TO IMPROVE • YOU HAVE TO NEVER GIVE UP
- 19. THANK YOU FOR YOUR VALUABLE TIME!
Editor's Notes
- When sitting thru a presentation it is nice to know what to expect out of it – EXPECTATIONS You can expect to learn…
- Show of hands who has one written out &…..Looked at in in the past (I will go easy and say) month? SWOT i. Internal Strengths and Weaknesses ii. External Threats and Opportunities
- Each industry has their area where they get better results but with all industries if you can’t be found you are throwing money away. It takes sometimes 2-3 years to build an automated visibility expansion – even then if you do not provide fresh content you will drop like it never happened. Example – I might not need a house today, tomorrow or next year but when I do I will be looking for a realtor & more than likely one I’ve seen several times. It might be (knock on wood) years before I get in an accident but when I do I will be looking for help. Friends of mine SEE what I share & when they have a NEED it is what they last saw that will cause an interaction in the form of research or phone call
- The spikes represent trial & error – learn from what works
- You have to get support – ask the right questions – educate yourself on your clients needs and where they hang out
- Who Believes?
- Unrealistic Expectations – how many of you have seen really great ‘content’? Did you just enjoy it or did you ‘interact’? How many of you think if your content is REALLY, REALLY great it will go viral on its own?
- Unrealistic Expectations – Contact forms unless you are giving something away… They rarely get filled out. Also, the more ‘required’ content you ask for will cause your ROI to dip even further down.
- Now don’t misunderstand – Advertising is the only way you will sell anything, but advertising for the sake of advertising is a waste of money. Without a plan, action steps, time table & tracking methods you are just throwing away your marketing budget.
- Common sense dictates that not everyone who sees or who we meet with needs our services TODAY, marketing takes time and when they finally need you – I hope you are visible.
- You want to be SEEN on as many Marketing platforms as possible – but when a NEED is felt they will LOOK for you and you can’t use a search feature on TV, Radio, Billboards, or from a Print ad you saw months ago… Your BIGGEST Marketing asset in 2015 is INTERNET & W.O.M.
- If you post GREAT content (FREE FOR FIRST 100 CUSTOMERS) BUT YOUR CUSTOMERS DON’T SEE IT… How many times did you find out about something you wanted after the fact?
- Currently over 300 MILLION people are on-line searching for something
- The 0.1% always look like overnight success – but believe me NIKE, M&M, APPLE, Coca-Cola, IBM, McDonald’s, Louis Vuitton, Toyota, GE… THEY ALL did their time! Had their failures and overcame.
- For two years hardly broke 100 visits a day – now on regular basis over 100,000 Second arrow shows where most people give up… After a couple hopeful spikes if it flat lines so do they….
- Learn from what doesn’t work & try – try again!
- Hire help for this – you are knowledgeable with your service or product, there are media consultants that know how to help you gain visibility, success & just as important freedom.
- Call 850.215.7667 when you are really ready to accelerate!