The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
"Marketing Analytics and Applications": Course IntroductionMasao Kakihara
Initial course introduction slides for "Marketing Analytics and Applications" course at SMU MITB program (AY2016 Term 1).
http://sis.smu.edu.sg/master-it-business
Marketing analytics
PREDICTIVE ANALYTICS AND DATA SCIENCECONFERENCE (MAY 27-28)
Surat Teerakapibal, Ph.D.
Lecturer, Department of Marketing
Program Director, Doctor of Philosophy Program in Business Administration
Shhh… Insider Secrets of How One Company is Meeting its Revenue Goals with 95% Confidence
You’re about to walk into the weekly management team meeting. In your hand is your sales forecast for the quarter, which was created based on data rolled up from your individual sales reps. Are you entering this meeting with confidence?
Most sales leaders would be cringing.
But not here!
In this webinar, Adam Sold, Jive’s VP of Sales Operations, will discuss how analytics have enabled them to:
- Forecast bookings and billing with accuracy and a mere 5% margin of error
- Commit to numbers two weeks ahead of the quarter, rather than two days left in the quarter
- Establish the ideal profiles for deals and reps
- Maintain optimal field and quota coverage
- Translate sales data to company insights
According to Adam, the “biggest advantage of analytics for Sales has been the ability to get predictive insights well ahead of time and allow for timely course correction”
Attend this webinar and learn how your company can experience similar results!
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
"Marketing Analytics and Applications": Course IntroductionMasao Kakihara
Initial course introduction slides for "Marketing Analytics and Applications" course at SMU MITB program (AY2016 Term 1).
http://sis.smu.edu.sg/master-it-business
Marketing analytics
PREDICTIVE ANALYTICS AND DATA SCIENCECONFERENCE (MAY 27-28)
Surat Teerakapibal, Ph.D.
Lecturer, Department of Marketing
Program Director, Doctor of Philosophy Program in Business Administration
Shhh… Insider Secrets of How One Company is Meeting its Revenue Goals with 95% Confidence
You’re about to walk into the weekly management team meeting. In your hand is your sales forecast for the quarter, which was created based on data rolled up from your individual sales reps. Are you entering this meeting with confidence?
Most sales leaders would be cringing.
But not here!
In this webinar, Adam Sold, Jive’s VP of Sales Operations, will discuss how analytics have enabled them to:
- Forecast bookings and billing with accuracy and a mere 5% margin of error
- Commit to numbers two weeks ahead of the quarter, rather than two days left in the quarter
- Establish the ideal profiles for deals and reps
- Maintain optimal field and quota coverage
- Translate sales data to company insights
According to Adam, the “biggest advantage of analytics for Sales has been the ability to get predictive insights well ahead of time and allow for timely course correction”
Attend this webinar and learn how your company can experience similar results!
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Many companies struggle with how to scale and continue growth. They try replacing people, changing comp plans and various kinds of solutions to no avail. This session will focus on six factors that every sales organization needs functioning correctly in order to optimize and grow sales: growth strategy, people, process, measurement, rewards and recognition, execution and sales management. Learn how you can implement these six factors into your sales organization to stimulate growth.
This slide provides a quick overview of different aspects of marketing research. This ppt is expected to help researchers, faculties, and students to understand various aspects of Research and especially 'Marketing Research'.
Youtube link of the video in ppt: https://www.youtube.com/watch?v=Mm0g8mVHffE&feature=youtu.be
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
This presentation was presented at #CustomerAnalytics Conference, Chicago 2014 by Maruti Peri, VP Sales.
BRIDGEi2i helps businesses extract each ounce of loyalty in today's “Age of the Customers” as customer loyalty keeps fighting an uphill battle with increased product choices and proliferation of prospective client information. To know more about BRIDGEi2i Customer Intelligence Solutions, visit http://www.bridgei2i.com/customer-intelligence.html
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
In today’s market, traditional media companies must adapt to the digital environment to grow their market share. It's a major challenge for media companies to efficiently identify quality leads, while both lowering the cost of acquisition and increasing their conversion rates.
Join George Leith as he discusses how marketing automation helps you to identify hot leads and improve your sales process with information that's tailored to your prospects.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Transforming the Digital Experience Via Customer Journey MappingRocketSource
As the modern consumer's expectations of a sublime digital experience increase, so does the need for a new customer journey map. In this post, I unveil the Customer Insights Map, which makes the traditional exercise of customer journey mapping more intelligent by answering the nuances of today's buyers, leveraging machine learning, artificial intelligence, and path-to-purchase analytics to boost the lifetime value of customers.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Grant Pattison, Senior Manager, Marketing & Technologist at IAG Commercial discussing Embracing Your Inner Marketing Technologist to Bridge the Martech Divide at the CMO ANZ Summit 2015.
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
5 Ways to Effectively Leverage Your SEO EffortsPardot
Join Derek Grant, Sales Director at Pardot, An ExactTarget Company, to receive effective ways to optimize our SEO approach, valuable tips on how to drive targeted traffic to your website and positively impact conversion rates.
Personalization with Automation: A How-To Guide [Infographic]Pardot
It's no secret that today's buyers want personalized web experiences--and while this once presented a challenge to marketers and salespeople alike, tools like marketing automation are not only making it possible to create one-to-one experiences, they're making it easy. Learn more about personalization in this infographic.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Many companies struggle with how to scale and continue growth. They try replacing people, changing comp plans and various kinds of solutions to no avail. This session will focus on six factors that every sales organization needs functioning correctly in order to optimize and grow sales: growth strategy, people, process, measurement, rewards and recognition, execution and sales management. Learn how you can implement these six factors into your sales organization to stimulate growth.
This slide provides a quick overview of different aspects of marketing research. This ppt is expected to help researchers, faculties, and students to understand various aspects of Research and especially 'Marketing Research'.
Youtube link of the video in ppt: https://www.youtube.com/watch?v=Mm0g8mVHffE&feature=youtu.be
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
This presentation was presented at #CustomerAnalytics Conference, Chicago 2014 by Maruti Peri, VP Sales.
BRIDGEi2i helps businesses extract each ounce of loyalty in today's “Age of the Customers” as customer loyalty keeps fighting an uphill battle with increased product choices and proliferation of prospective client information. To know more about BRIDGEi2i Customer Intelligence Solutions, visit http://www.bridgei2i.com/customer-intelligence.html
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
In today’s market, traditional media companies must adapt to the digital environment to grow their market share. It's a major challenge for media companies to efficiently identify quality leads, while both lowering the cost of acquisition and increasing their conversion rates.
Join George Leith as he discusses how marketing automation helps you to identify hot leads and improve your sales process with information that's tailored to your prospects.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Transforming the Digital Experience Via Customer Journey MappingRocketSource
As the modern consumer's expectations of a sublime digital experience increase, so does the need for a new customer journey map. In this post, I unveil the Customer Insights Map, which makes the traditional exercise of customer journey mapping more intelligent by answering the nuances of today's buyers, leveraging machine learning, artificial intelligence, and path-to-purchase analytics to boost the lifetime value of customers.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Grant Pattison, Senior Manager, Marketing & Technologist at IAG Commercial discussing Embracing Your Inner Marketing Technologist to Bridge the Martech Divide at the CMO ANZ Summit 2015.
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
5 Ways to Effectively Leverage Your SEO EffortsPardot
Join Derek Grant, Sales Director at Pardot, An ExactTarget Company, to receive effective ways to optimize our SEO approach, valuable tips on how to drive targeted traffic to your website and positively impact conversion rates.
Personalization with Automation: A How-To Guide [Infographic]Pardot
It's no secret that today's buyers want personalized web experiences--and while this once presented a challenge to marketers and salespeople alike, tools like marketing automation are not only making it possible to create one-to-one experiences, they're making it easy. Learn more about personalization in this infographic.
Social Marketing and Selling...Without Being CreepyPardot
Beware the "creepy factor." Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients.
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
How Your Sales Team Can Benefit from Marketing AutomationPardot
Join Adam Dewey, Sales Manager at Pardot, An ExactTarget Company, and someone who has the "inside scoop" on how sales team members can benefit from the features and functionality of marketing automation.
What Hath Wikipedia Wrought? Crowds remaking the newsAndrew Lih
What Hath Wikipedia Wrought:
Crowds Remaking the News by Andrew Lih
Closing keynote at Wikisym 2010 in Gdansk, Poland. An update on the health of Wikipedia, its implications on the news industry and a description of a new project: Wikifactcheck.
Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
Zombie Lead Hunter Webinar: How to immunize your lead management from zombie ...MarketStar Corp
MarketStar and Schneider Electric discuss why best-in-class companies require 20 times less marketing generated leads to create one customer and why less than half of marketing automation users are able to nurture leads effectively.
Webcast and infographic: http://bit.ly/12orfGa
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
OpsStars NY Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
OpsStars Boston Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Many companies are enticed at the idea of adding marketing automation to their business processes. But as Bill Gates once said, adding technology to an inefficient process, magnifies the inefficiency. In this presentation, explore concepts to help you test to see if your business is ready for marketing automation.
Best Practices of World-Class Sales Organizations and their performance against Key Performance Metrics; Data for specific industry segments is available; call or eMail Medio Waldt, 610 659 3489, medio.waldt@millerheimangroup.com
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
1. Make your Marketing Automation
Investment Count
Micky Long, Vice President and Practice Director, Lead Nurturing
Arketi Group
2. The good news…
• Companies that excel at lead nurturing
generate 50% more sales ready leads at
33% lower cost. (Source: Forrester
Research)
• Companies that automate lead
management see a 10% or greater
increase in revenue in 6-9 months.
(Source: Gartner Research)
• Businesses that use marketing automation
to nurture prospects experience a 451%
increase in qualified leads. (Source: The
Annuitas Group)
3. And the bad…
• 79% of marketing leads never convert into
sales. Lack of lead nurturing is the
common cause of this poor performance.
(Source: MarketingSherpa)
• Up to 70% of Marketing – generated leads
are never followed up by Sales
• 50% of survey respondents claim they
have not realized the full value of their
marketing automation investment…
• …less than 25% use their platforms to
their full potential
4. How to get the greatest return
1 Data
2 Content
3 Process
6. Your data – How good is it?
What Jigsaw found
Incomplete Need Updates Dead Duplicate
90% 74% 21% 7%
“Lack of quality customer data is one of the top causes of CRM failure”
-- Gartner
Source: Best Practices for Keeping Your Data Clean - Salesforce
7. Your data – How good is it?
Incomplete Need Updates Dead Duplicate
90% 74% 21% 7%
What Jigsaw found
“Lack of quality customer data is one of the top causes of CRM failure”
-- Gartner
Source: Best Practices for Keeping Your Data Clean - Salesforce
8. How to practice good data hygiene
1. Build a plan
2. Agree on standardization
3. Invite everyone to participate
4. Be ruthless
10. Why your content needs to get better
Given the above…if Sales doesn’t, who does?
Marketing must make up the difference.
• Everyone‟s solution promises the same value:
• Make me money, save me money, make my
life easier
• Prospects are in control of the process
• Up to 75% of buyers reach a decision on what
to buy before talking to Sales
• 30% reach the decision before the “official”
sales process begins
• By 2020, customers will manage 85% of their
relationship without talking to a human.
11. Completed buyer persona map
“I have 3 concerns when I sit down at my desk: „what‟s our cash flow?‟
„what is revenue/customer?‟ and „how efficient is our plant running?‟”
Brad the CFO
Age: 45
Education: Bachelor’s (Finance) with most likely an MBA
CFO Message
• “Our plant solutions can bring immediate ROI
through reduced inventory.”
• “We enhance compliance through advanced
reporting.”
About Brad
• Reports to CEO
• Has financial responsibility for firm
• Spends too much time on compliance/risk
mitigation/SOX
• Must see fast ROI
Influencers
• Peers
• Case studies with
ROI
• Current clients
• Analyst firms
Goals
• Efficiency
• Less expenses
• Proven ROI
• Better financial
ratios
Proof Points
• Avg.20% decrease
in inventory
• 30% less waste
Words-phrases that
resonate
• ROI
• Proven
• Financially stable
• Integrated
Objections
• Cost too much
• Burdensome
implementa-tion
15. Buyer-centric marketing
Decision maker
Addresses pain Credibility Benefits Feature/function Trust Issue resolution
Influencer
Ease workload Not overly complex Peer reference Easy training Support
Check signer
Cost/ROI Reputation Confirmation of decision
Develop Prove Close ServiceQualifyTarget
16. Content to conversion
Check
signer
Decision
maker
Influencer
Media coverage
Social media
Viral video
Infographic
News Release
(thought leadership)
Curated lists
Survey campaigns
Organic search
Print Ads
Nurture campaigns
Industry white papers
Bylined articles
Trade shows
Retargeted ads
eNewsletter
News release
(product)
eBooks
Guides
Webinars
PPC
White paper (product)
News release (corporate)
Quicktours
3-D mailers
First strike PPT
Data sheet
Feature comparison
Product comparison
Case studies
Analyst reports
News release
(case study)
ROI calculator
Trial
Live event
Interactive demo
Drip campaign
Customer support
videos
Case studies
candidate
Ease workload Not overly complex Peer reference Easy training Support
Cost/ROI Reputation Confirmation of decision
Addresses pain Credibility Benefits Feature/function Trust Issue resolution
Customer
experience
Customer
communication
User tips
User enewsletter
User conference
User community
Cross sell/Up sell
campaigns
Customer testimonial
References
Tech specs
News release
(award)
CSR efforts
Pricing
Support
SLA
Proposals
Target Qualify Develop Prove ServiceClose
17. Content preferences
0% 20% 40% 60% 80% 100%
White paper
Webinar
Case study
Blog post
E-book
Video
Infographic
Presentation
Podcast
Content type utilized during business search
Source: DemandGen Report, Content Preference Survey
19. Embracing video as a channel
Must Haves
Call to action
Transcripts and
keyword rich
description on
video server
service
Use YouTube
Do
Scripted
Production
quality
Enhanced
90 seconds to
3 minutes
Don’t
Free form
Gritty
Natural
60 minutes
22. Start with a white paper, run a podcast, create a video
Leverage all options
23. Partner with an analyst, run a webinar, highlight in a collateral piece
Borrow expertise
24. Content Curation - is a term that describes the act of
finding, grouping, organizing or sharing the best and most relevant
content on a specific issue.
– Courtesy of Rohit Bhargava, Influential Marketing blog
Five Curation Models:
1. Aggregation – “Top five tips for success”
2. Distillation – shorten and simplify
3. Elevation – spot trends from other material
4. Mashup – pulling together items to create new POV
5. Chronology – Pulling together timeline to show trends
Curate for credit
25. Industry
White Paper
Technical
White Paper
Vendor
Video
Response
Response
Response
Product
Datasheet
Product
Case Study
Industry
Webinar
Response
Response
Response
Product
Case Study
Technical
White Paper
Industry
White Paper
Response
Response
Response
Industry
Webinar
Industry
Podcast
Response
Return to Pool
Offer/
Sales
Y
N
NNN
N N N
N
Y Y
Y Y Y
Y Y Y
Awareness
Discovery
Validation
Response
NN
Y
Well-mapped content can feed highly effective drip marketing programs
Put it all into action
10%
Response
20-30%
Response
40+%
Response
27. Why process?
• 64% of CMOs lack a formal process for
managing marketing automation. – Annuitas
Group
• Only 33% of execs using both marketing
automation and CRM systems say they
integrate well – Experts Bench
• 66% of Marketing execs claim “Fixing broken
processes” is a major challenge to effective
automation implementation – Gleanster survey
• 46% of marketers with mature lead
management processes have sales teams
that follow up on more than 75% of marketing-
generated leads. – Forrester
28. Three steps to a better MA experience
• Establish a plan with milestones
– Evaluate custom metrics
– Don‟t overlook basics
– Be realistic
– Don‟t forget the talent
– Do not implement in a vacuum
• Create a learning culture
– Always be testing
– Implement change
– Don‟t fear failure
• Make review a part of the process
– Be relentless
– Invite all stakeholders
29. Arketi Lead Nurture Healthcheck
• Overall lead nurture goal
– Define the objectives identified at the start of the lead nurturing/automation initiative
• Last Quarter Goal Review
– Review the 2 or 3 specific goals that were established for the previous quarter and
identify performance against expectations
• Next Quarter Goals
– Identify 2 or 3 goals for next quarter and the metrics that will determine their success
• Campaign effectiveness
– For each campaign conducted during the quarter, report on all key metrics
• Lead workflow
– Review existing lead workflow, Sales handoff threshold and return to marketing points
30. Arketi Lead Nurture Healthcheck
• Lead scoring model
– Review and adjust as necessary
• Content Development
– Review content creation/curation strategy
• Website Activity
– Review overall web traffic and identify correlation with lead nurture activities
• Thematics/Message
– Review marketing campaign messages and proof points against system results from past
quarter
• Calls to Action
– Review relevance and effectiveness of offers used in emails and drip programs
31. Arketi Lead Nurture Healthcheck
• Prospect Database
– Review and adjust total prospect database
• System Maintenance
– Review Automation tool to streamline and ensure proper functionality
• Next Quarter Campaigns
– Review ongoing campaigns for viability and needed changes
• New Outreach Campaigns
– Identify new Marketing campaigns/initiatives
32. Questions?
Micky Long
Vice President and Practice Director, Lead Nurturing
mlong@arketi.com
404-929-0091 ext. 214
www.arketi.com
Link to Buyer-centric content infographic:
http://www2.arketi.com/buyercentric