The document discusses a sport public relations lecture that covers keys to success in class, the definition of public relations, a syllabus review, current events, and different types of sports media writing. It also compares old and new models of communication, noting that the new model features 24/7 website, mobile, and social media updates with live reader comments and interaction, in addition to morning newspaper publication. Students are asked to write their own third-person bio and post it to LinkedIn.

1. Sport PR
Lecture: 1.12.16
University of Cincinnati
By Jackie Reau

3. Introductions

4. Keys to Success
*Be on time for class
*Participate in class
*Spell check assignment
*Ask for clarification

5. Public Relations:
Effectively using communication
to influence behavior

6. Syllabus Review

7. Current Events Discussion

9. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning

10. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media

11. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

12. Column with opinion, quote or no quote

13. Game wrap, no opinion unless in quotes

14. Media statement for crisis management

15. Customer service communications

16. Social Media Communications

17. Write Your Own Bio in Third Person
*Name
*Title (education, expected education)
*Desired Dream Job
*Extracurricular activities that support Dream Job
*Other activity that supports Dream Job
-Post this information to Linkedin.com profile