The document outlines the agenda for a sport public relations lecture, including drafting a personal bio, discussing the influence of media on sports fans, building the front page of a sports section newspaper, presenting an Oskar Blues pitch, and having a speed writing night to sharpen writing skills. New communications models are also examined, comparing traditional newspapers to modern websites and mobile/social media that allow for 24/7 updates and real-time reader comments. Key media outlets for sports sections are listed.

1. Sport Public Relations
Lecture: 10.2.12
University of Cincinnati
By Jackie Reau

2. Draft your personal bio in
three paragraphs
*Professional experience
*Education
*Career aspiration

3. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

4. http://vimeo.com/3390739

5. Media Relations & Sport
*Influence of media on sports fans: who really cares?
-Newspaper
-TV (local, cable)
-Radio
-Internet
-Social media

6. Media Relations & Sport
*Build the front page of a sports section for tomorrow’s edition
**Five stories, visual appeal, sell copies
1) Cincinnati Enquirer
2) Boston Globe
3) Indianapolis Star
4) Cleveland Plain Dealer
5) Columbus Dispatch
6) USA Today
7) Washington Post
8) New York Times
9) Miami Herald
10) Louisville Courier-Journal

7. Oskar Blues Pitch
Class Discussion

8. Next Class: 10/8
Speed Writing Night
*Sharpen your pencils