Sport communications by hemal jhaveri - Defined as all methods used by a sport organization to deliver its key messages proactively to a diverse group of constituencies.

1. Sport
Communications

2. Introduction
• Communications
– Defined as all methods used by a sport organization to
deliver its key messages proactively to a diverse group of
constituencies (‘stakeholders’)
• Stakeholders are categories and individuals that have a
direct or oblique interest in an company.
• A impressive change in game industry’s emails needs has
happened because developments in technology have made
the world more compact.
• Sport companies have found that more competitive and
ideal interaction plans are vital to overall success.

3. History
• First store to protect a sports event was the Birkenstock
boston Gazette when it sent a news reporter to London to
protect a punching match.
• Much of the growth in the game industry has been due to
the development of satellite tv and its use of game
development to attract members.
– Considerably increased privileges fees paid to game
entities
– Growth of industry has required enhancing specific
employees roles such as marketing, game functions,
sponsorships and group sales agents, customer services,
Web site employees, community interaction, and, more
recently, social networking manager

4. Changing Landscape of Media and
Sport Communications
• Game emails has gone through impressive changes in terms
of the number of stakeholders and the methods used to
connect.
• Media changes
– Cable television introduced the concept of 24-hour news
and later 24-hour sport programming and news channels.
– Sport radio has become one of the top formats on the
radio dial. Internet has evolved into major platform.
• Sport communications professionals work with, and
communicate to, a larger audience 12 months a year.

5. Changing Landscape of Media and Sport
Communications (cont.)
• College athletics
– Sports information director (SID): Covers media relations and
other communications jobs; duties include:
• Fielding calls from the media
• Coordinating press conferences
• Working with the athletic director on press releases
• Designing and writing media guides for sport teams
• Developing and writing athletic department publications
for print or the Internet
• Maintaining social media accounts (e.g., Twitter,
Facebook)
• Communications skills needed:
– HTML skills, video production, uploading and downloading,
social media

6. Key Concepts: Media Relations
• The press showed by groups, such as print out, tv, stereo,
and the Online.
• Most press sites turn the public’s desire to know all they can
(‘pull’) about their favorite group and gamers into dollars
by selling more documents and advertising to increase
earnings.
• Wire service experiences have the potential to reach the
biggest viewers through a submission network made up of
many paper, stereo, tv, and Online sites (Associated Press).
• Beat reporter: Allocated by local press to keep daily contact
with group, sustain weblogs and Tweets records.

8. Key Concepts: Media Relations (cont.)
• Press release
– Basic interpretive mechanism to let people know
what an organization is doing
– Sent out to editors and reporters in hopes of
stimulating favorable stories about an
organization
– Written in the standard inverted pyramid style of
writing

9. Key Concepts: Media Relations (cont.)
• Press conference
– Media accepted to a particular location for important
message
– Accommodating needs of taking part press is top priority
– Provide appropriate lighting, audio, and electric outlets
– Provide a qualifications with a logo, a introduced up
program in front of the place with a level
– A introduced up program behind the place for TV
cameras
– A multibox program to allow several digicam suppliers
and radio stations system reporters to link into the audio
feed without having to place an large number of
microphones on the podium

10. Hiring New Coach

11. Key Concepts: Media Relations (cont.)
• Annual team media guide publications
– Must be designed and allocated to the press
before the year begins
– Include employees directories; biographies of all
trainers, gamers, entrepreneurs, and front-office
staff; as well as group and personal records
– Media books now usually in gifs, not just print
• MLB Red and Green books
• Press notices offers contain all the mathematical
details and biographical details about the two groups
competitive in a game.

12. Key Concepts: Media Relations (cont.)
• Photography
– Need capable photographer to cover activities
(games, press conventions, community interaction
activities, etc.)
– Digital photography now the standard
– Allows quick recovery and submission of images
– Can be taken, modified, and submitted to Web
sites, publications, and publications for imminent
usage

13. Key Concepts: Media Relations (cont.)
• Video news release (VNR)
– Video has quickly become the public’s selected press.
– Pre-produced piece along with a written tale conclusion
or news launch that is modified for transmitted, making it
more eye-catching for a TV manufacturer to air, as well
as online
• B-roll
– A tape of raw footage that is not a finished segment that
would accompany a written news release
• Conference calls
– Effective way to share with press fast
– Will likely collapse to Web conferencing

14. Legal Issues
• Defamation may come into play if the sport communication
professional gives inaccurate information to the media.
• Family Educational Rights and Privacy Act (FERPA).
– Also known as the Buckley Change.
– FERPA sets the factors for providing personal,
educational, and healthcare details to the press.
– Requires that student-athletes at colleges receiving
federal financing approval to launch educational and
healthcare details to non-university employees such as
college conventions and the press.

15. Legal Issues (cont.)
• Health Insurance Portability and Accountability Act
(HIPAA)
– Sets boundaries on providing medical information
to others.
– Excludes from the phrase “protected health
information” a student’s school education
information.
– Those information continue to be subject to
FERPA.

16. Public and Community Relations
• Public relations
– All non−media-related communication efforts aimed at
delivering a direct message to the fans
• Most advertising activities are performed to have a good
impact on town, causing in beneficial media attention
• Community relations objectives include:
– The growth of purposeful applications to advantage non-
profit causes
– Educational and outreach applications in an
organization’s place of economic

17. New Media and the Internet
• New media industry
– Brings together aspects of processing, technological
innovation, content, and telecommunications
– Creates services and products that can be used
interactively by customers and business customers
anywhere
– Web sites and social networking, weblogs, podcasts,
video recording loading, and mobile technology
Web site: A valuable public relations outlet.
– Allows for concept to be released in the way that
company wants it to be provided, and not strained by the
media
– Allows an company to spread concept and item to a
globally viewers (i.e., e-newsletters)

18. The Interview
• Interview
– A question-and-answer session employed by media to
gather information and present it to an audience.
• First item is to prepare key information that the company
wants to show to the press during the meeting.
• Sports emails professionals should make a list of potential
questions, such as recommended reactions, before the
meeting.
• Most media-savvy individuals being questioned will
complete basic exercises prior to meeting.

19. Crisis Management
• Crisis
– Any non-routine occasion that could be troublesome to
an company
– Unusual short-term occurrence that has actual or
recognized adverse impact
– Can cause important pressure and permanent damage
• Crisis plan
– Identifying crises, identifying the probability of their
occurrence, creating a plan of action
• Overreaction is the most common error made during a
crisis.
• A prepared sport organization should create a crisis team.

21. Crisis Management (cont.)
• 10 general principles for communicating in a crisis:
1. Speak early and often.
2. Don’t speculate.
3. Go off the record at your own peril.
4. Stay with the facts.
5. Be open and concerned, not defensive.
6. Make your own point and repeat it.
7. Don’t war with the media.
8. Establish yourself as the most authoritative source.
9. Stay calm, and be truthful and cooperative.
10.Never lie.

22. Crisis Management: Dealing with Media
• Speculation: Hypothetical questions asked by the media;
“what if” or “suppose”
– Better not to answer
• Off-the-record comments: Dangerous practice unless very
trusting of media member
– Can be used if newsworthy
• Awareness: Need to be mindful of what is said and done
when media is around
– Can be picked up on recorders, cameras, phones, etc.
• Press training: Organizations offer guidelines for emails
experts and for anyone likely to be working with the media

23. Internal Communications
• Communicating to an organization’s staff is often
overlooked.
• Daily/weekly email from the president or general manager
to include the following:
– New collaboration contracts
– New hiring
– Ticket revenue up-dates
– Status report
– Employee of 30 days prize and anything else to interact
with employees
• Every week or monthly morning meal where staff can
collect in an casual atmosphere can benefit you.

24. Integrated Marketing Communications
• Integrated marketing communications
– Symbiosis of advertising, marketing, and public relations
• Advertising
– Information placed on television by an recognized attract
that will pay for time or area
– More expensive than advertising but more controlled
– Image ads: Designed to boost an organization’s product
visuals and emphasize the high high quality of a service
– Call-to-action ads: Aim to inspire customers to do
something, such as buy tickets

25. Integrated Marketing Communications (cont.)
• Media planning
– Selecting the appropriate method to place marketing.
– Requires a thorough evaluation of each potential outlet’s
capability to get to the most people suitable a focus on
audience’s market information.
– A qualified press customer, who buys marketing for
customers, can provide the information required to make
the right decision for each particular situation.
• Direct marketing
– Success differ commonly.
– Successful strategies return a positive reaction from
roughly 2% of individuals targeted.

26. Career Opportunities
• Growth in industry
– There are currently 140+ groups at
the major group level, with many
communications-related roles.
– New professional game groups
have raised possibilities.
– Obtaining one of these popular
roles is as difficult as ever.
• Important to accumulate
experience in advertising,
communications, marketing,
advertising, presentation, and
journalism

27. Current Issues
• Emerging technology
– Expect Internet-based emails efforts to increase.
– Web conferencing will become popular in sports emails.
• Outside agencies
– Hiring of outside advertising firms to help develop and
provide advertising programs or special occasions.
• Government relations (lobbying)
– Most companies hire outside companies to signify their
legal passions and other government connections.

28. Summary
• Today’s game emails expert provides one of the
organization’s most vital positions.
• The game emails expert has direct contact with
local, national, and worldwide media; people, the
training employees, management employees, and
the players.
• Professional opportunities are numerous and
growing, and an interesting and challenging future is
waiting for those who choose this as a profession.