Sport PR at UC Lecture #1, 1 14-14
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The document summarizes the first lecture of a sport public relations class. It introduces the class and assignments which include writing a bio, column, game wrap, crisis statement, and social media posts. It also contrasts old and new models of sports media, noting how the new model uses 24/7 updated websites, mobile apps, and social media to allow for constant reader interaction, compared to the old model's set daily deadlines and limited interaction. The next class will include a current events quiz, guest speaker on digital media, and an assignment to write a press release.
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This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
Sports PR, Lecture 3
This document provides an overview of a sport public relations lecture that included a current events quiz, game wrap discussion, and schedule for future events. It discusses the definition of public relations as effectively communicating to influence behavior. There is also information provided on Notre Dame's sponsorship philosophy and challenges, as well as a schedule for current event presentations related to various sports business topics. An assignment is given to write a press release about a hypothetical honor for a University of Cincinnati basketball coach.
XU Lecture notes, 9-4-19
The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
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Sport PR at UC Lecture #1, 1 14-14
- 1. Sport PR Lecture: 1/14/14 University of Cincinnati By Jackie Reau
- 6. Assignments
- 9. Public Relations: Definition Using strategic communications to effectively influence behavior.
- 10. New Communications Model •Old School –Deadlines were set for an established time per section/broadcast –Paper published and delivered in the morning/local broadcasts were 6-8 a.m., noon, 5-6:30 p.m. –Reader interaction: Letter to Editor, phone call to Editor, phone to the TV receptionist desk •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning/expanded broadcasts
- 11. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
- 12. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
- 13. In-Class Assignment *Write your own bio
- 14. Column with opinion, quote or no quote
- 15. Game wrap, no opinion unless in quotes
- 16. Media statement for crisis management
- 19. Week Two: 1/21 *Current Events Quiz #1 *Guest Speaker: Jeremy Martin, Director of Digital Media at UC *Class Project: State of Sports Report in Cincinnati (advocacy tool) *Assignment: Press release will be due January 28