How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy
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College student media miss an opportunity to grab more readers and more attention when they don\'t have IMC plans. This presentation helps build a basic plan to increase circulation and readership.
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This document outlines Brian Hawkins' step-by-step approach to building successful cause marketing partnerships. It discusses determining organizational needs and goals, researching potential partner matches, developing proposals, implementing programs, and measuring outcomes. The key steps include establishing goals, assessing assets, defining target audiences, securing media partners, presenting proposals, establishing metrics, ongoing marketing and outreach, tracking results, and creating a program summary. Maintaining open communication and involvement between partners is emphasized throughout the process.
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 3585/3685: Project Description
Include a detailed description of your internship project and a high-level plan for its implementation. The project must be specific and entrepreneurial/innovative. You will be working on a project to create something new and valuable for your partner organization.
Project name, description, and purpose
Description of the issue, need or work to be achieved
“Be Your Own Boss Bowl Competition," Competition for all temple student and alumni to participate.
Research the events, write out all the reports of the resource to get in touch with the alumni and other staff at Temple.
Promoting “Business Plan Competition” BYOBB. Having a marketing plan for this event that will attract past alumni to get connected with the events.
Company and People involved (include intern, company supervisor, and course instructor)
Who will be the critical path contacts for this project?
Company: Temple University
Supervisor: Erin Mcshea
People involved: Ellen, Lindsay, Clark, and Jake
The supervisor and staff will provide help for the project and identify the issues and step for the project and the goal to achieve.
The Alumni at Temple University
Goal to be achieved
Use SMART Goal language and descriptors
Increase Alumni to participate in the competition
Specific: Reach how many numbers of alumni to participate into the competition.
Measurable: research the #s of past alumni participants. Historical data breakdown
Achievable: Having a marketing plan, do as much promotion as possible, post to the social media.
Result: does it increase the alumni to participate.
Time-Bound: will be finished at the end of the semester.
The current State of Organization
Description of the current state of the organization as it relates to the project.
Director, Student
For the current stage of the organization is mostly undergraduate student in fox and some undergraduate from other temple school.
So, for now, is to get more Alumni.
Timeline
Work plan schedule (include timeline + milestones + tasks)
Thursday – 9-3
Friday-9-3
Work Schedule every Thur-9-3 and Fri 9-3
Oct.25, 26:
doing research, review the competition, information overview, Identify ways to reach the alumni staff, and research on what resource is available for promoting the events.
Nov.1:
review what has been done,
Nov.8,9:
putting together all the research information and marketing plan.
Nov.22,23:
drafting of the material, send email to the alumni, drafting the poster, social media.
Dec.6,7:
finalized the full report
Milestones & Metrics
Milestones to be met and metrics used to measure success.
1: putting information together and organize the past data of the events.
2: Identify how to contact the alumni, and resource from each school and each audience.
3: get the participation goal
4: creating a marketing plan
5: execute the plan
Additional Stakeholders
Who can impact the results of this project and who will be affected by the project?
T.
A Social Media Plan that Works
I’ve seen countless businesses and organizations fail to find their footing with social media simply because they don’t understand how social media works, their goals are simplistic, or they treat it like any other marketing outlet.
In this presentation, we’ll cover areas of social media where many businesses ‘get stuck,’ including:
• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
Studio Blue Rebranding
Primitivo Public Relations (Fall 2017)
PR proposal presentation of the rebrand of the Sonoma State student-run media outlet, Studio Blue
oGIP Tier 3 - Attracting the right people
This document discusses strategies for marketing programs to attract the right participants through synergy between operations and marketing teams. It emphasizes having unified goals and tracking metrics to attract students that fit the program. It provides guidance on building an attraction strategy including defining the target audience, understanding them, selecting influential marketing channels, customizing messages, and establishing implementation timelines. The goal is to strengthen brands, attract the intended audience, and improve conversion rates.
Cause Marketing Intro Presentation SU 13
This document provides a step-by-step approach to building a cause marketing partnership. It outlines determining organizational needs and goals, researching potential partner matches, developing a proposal, implementing the partnership, and measuring its success. Key steps include taking stock of organizational assets, defining target audiences, contacting decision-makers, establishing metrics, planning programs, marketing efforts, and archiving outcomes. The overall process guides non-profits through partner selection and ensures partnerships are impactful and their success is tracked.
School Marketing And Research
This document provides information about the marketing and research firm C. Grant & Company. It includes testimonials from client institutions praising the firm's work. The document then outlines C. Grant & Company's capabilities such as brand strategy, social media marketing, and research services. It provides examples of completed research and marketing projects for schools and universities. Finally, it shares information about the firm's founders, location, client list, and contact details.
Allison Lewis Resume-Relocating to Chicago
I am currently a Marketing Strategist for the College of Arts and Sciences at Creighton University. My family and I are moving to Chicago in the near future due to my husband's company relocating their headquarters to Chicago. I am definitely looking to stay in Higher Education in marketing, communications, recruitment, and/or admissions as well as other opportunities if they make sense.
Social Media Content Management: Building a team and working with student con...
Presented at the NAFSA Region V 2015 conference by Nathan Barker of the University of Wisconsin-Madison and Hannah DeMilta of The Education Abroad Network.
Barcelona declaration of measurement principles final with results voting. 20...
The document summarizes discussions from a summit on developing principles for measuring public relations. Key points discussed include: establishing goals and measuring outcomes over outputs; media measurement requiring consideration of both quantity and quality; advertising value equivalents not representing the true value of PR; and that social media can and should be measured through a variety of quantitative and qualitative methods. The summit resulted in agreement on seven proposed principles for PR measurement.
oGIP Tier 1- Attracting the right people
This document provides guidance on attracting the right exchange participants (EPs) by developing an effective marketing strategy. It emphasizes understanding the target audience and their needs. The strategy involves:
1) Defining the target audience through customer profiling and research to understand their backgrounds, interests, and pain points.
2) Developing messaging around the unique value propositions that addresses the target audience's needs and motivations.
3) Selecting marketing channels where the target audience spends time and is receptive to messages.
4) Creating a timeline to execute the strategy, train local teams, and support EPs through the application and selection process. Proper preparation and timeline management are essential for success.
Measuring the impact of your media relations for case
The document summarizes how Queens University of Charlotte developed and implemented a strategic media relations program to measure its impact. Some key results included a 400% increase in TV coverage and 200% increase in feature stories in the first year. The university saw increases in enrollment, fundraising success, and quality of faculty and administrators. The program strengthened relationships with media and increased transparency and budget support. Metrics like clip counts, reach, share of voice, and outcomes aligned with strategic goals helped evaluate the program's impact over time.
Back to School 2016
This document outlines the goals, timeline, strategies and execution of an IS&T campaign to educate and engage students at the start of the fall semester. The campaign aims to make students aware of IT resources and help them stay compliant. Key dates include orientation events in late August through early September. Content, online and in-person engagement, and partnerships will be leveraged. Success will be measured by metrics like website traffic and support interactions. Roles and a coordination strategy still need to be finalized ahead of the June 7th guide deadline.
Measurement Peer Group 2
This document summarizes an orientation call for a peer exchange group focused on measuring social media effectiveness for nonprofits. Key points include:
- The group includes a range of nonprofits with different communication objectives such as educating, mobilizing, or fundraising.
- Most nonprofits have some social media strategy but implementation challenges include lack of dedicated staff time and skills.
- Participants measure social media in various basic ways but want to improve tools, data analysis, and linking metrics to decisions.
- The program aims to help nonprofits pilot better measurement and develop case studies to document social media value.
Research + Press = New Program Success 2012 GMAC Leadership Conference
The document discusses how conducting market research is important for the successful launch of new academic programs. It recommends testing market demand through qualitative and quantitative research with target audiences. Key factors to consider include the audience for the program, market demand, competitive landscape, and opportunity size. Measuring opportunities involves scanning the market, concept testing, prototype development, and market testing. Optimizing success requires refining the value proposition based on research findings and engaging stakeholders like students, alumni, employers, and press to build awareness and support.
oGIP Tier 2 - Attracting the right people
The document provides guidance on attracting the right exchange participants by outlining how to build an attraction strategy through understanding the target audience, developing customized messaging for different channels, and executing a marketing campaign with a clear timeline and allocation of responsibilities across teams. It emphasizes the importance of collaboration between front office and back office functions to co-create program strategies and set unified goals.
Similar to How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy (20)
How to Promote and Market Your Student Publication
How to Promote and Market Your Student Publication
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
Social Media Content Management: Building a team and working with student con...
Social Media Content Management: Building a team and working with student con...
Barcelona declaration of measurement principles final with results voting. 20...
Barcelona declaration of measurement principles final with results voting. 20...
Measuring the impact of your media relations for case
Measuring the impact of your media relations for case
Research + Press = New Program Success 2012 GMAC Leadership Conference
Research + Press = New Program Success 2012 GMAC Leadership Conference
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How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy
- 1. How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
- 3. How do you determine which of these or other choices will work for you? The Big Question:
- 5. What is ROPE? R esearch O bjectives P rogramming Evaluation
- 24. Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Website: www.kaycolley.com Student Media Director for