This document discusses different segments of public relations including personality promotion, event promotion, sports promotion, and travel promotion. Personality promotion involves creating biographies and media kits to distribute information about individuals. Event promotion focuses on selling tickets using steady promotional methods. Sports promotion generates excitement for events and builds loyalty while also managing sponsorships. Travel promotion stimulates public desire to visit places and packages arrangements to make travelers comfortable. Though the overall process is similar, each segment requires tailored knowledge and skills to effectively promote their unique subject matter.
Learn more about the key ethical considerations faced by practitioners of public relations. Also, this lecture explores the Code of Ethics by the Public Relations Society of America (PRSA).
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A top-tier public relations, marketing and communications professional with a strong record in exceeding goals, and winning customer loyalty through relationship management.
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Sales Promotion, Difference between Sales Promotion and advertisement, Difference between Publicity & Public Relation. Ad Agency, Ad agency Awards, Advertisement Department organization structure
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2. Though Corporate Public Relations is
the most popular subset, there are
several other segments to the Public
Relations sector. These include the
promotion of personalities, events,
sports, and travel.
Introduction
3. Personality Promotion
As with promoting a
company or product, PR
practitioners follow a
step-by-step process to
promote individuals as
well
Step 4:
Determine why
you wish to
promote the
client; promote
a book or
movie, draw
awareness to a
product or just
publicize the
individual
Step 1:
Draw out
details from
client
interviews
Step 2:
Create a
basic
client
biography
Step 3: Create
a media kit
including
photos, videos
and the bio
for extensive
distribution
Step 5:
Decide
which
audiences
are the
most
important
to reach
Step 6: Reach
out to program
directors in
order to
arrange
interviews with
the client
4. Event Promotion
The primary goal of any
campaign for event
promotion is to sell tickets
The
Drip-Drip-Drip
Method
A steady output of information about the event is produced
Media visits the
set, conducts
interviews and
reviews
Target audiences are defined
Promotions are
created and
released to
appeal to the
target audience
PR creates “hype”
The heaviest
barrage of
publicity is
released right
before the
event’s opening
5. Sports PR professionals use the
same tools as other PR
professionals (media kits,
interviews, statistics, etc.) but
also try and stir emotion. This
means creating excitement for
upcoming events, attempting
to create loyalty and linking
teams to their “hometowns” to
foster the idea that athletes are
representatives of their people.
Sports Promotion
6. Sports PR professionals must also
manage sponsorships; It’s estimated
that $45 billion is spent annually on
sponsoring sports events worldwide.
Sports and Personality promotions
collide when publicists build up the
image of star players. The public loves
and wants sports heroes, so a team’s
publicist must also have personality
promotion skills
Sports Promotion
7. Travel Promotion
According to the U.S.
Travel Association,
travel and tourism is a
$759 billion industry
and accounts for one
out of every nine jobs
in America3. Making
certain that
visitors are
comfortable,
well-treated
and
entertained
2. Arranging
for the
travelers to
reach their
destination
1. Stimulating
a public’s
desire to visit
a place
The Three Step Practice
8. Interest in travel is stimulates via
pictures, videos, brochures,
magazine or newspaper articles,
and travel writers or bloggers.
Travel appeals to almost everybody,
so in order to target specific
audiences Travel PR professionals
rely on “packaged” usually
consisting of arrangements for
housing, transportation, excursions,
meals, and an escort to handle
details.
Travel Promotion
9. Though the process for creating a campaign is
mostly the same, the differences between
corporate, personality, event, sports, and travel
PR stem from what they are promoting. Each
takes its own individual knowledge and skill, as
well as a personal touch. At the end of the
day, you wouldn’t promote a Beyoncé the
same way you would promote Puerto Rico or
The Pittsburgh Steelers.
Summary
