This document provides details about the SPAR hypermarket located in Elements Mall, Bangalore, India. SPAR is a Dutch franchise that operates over 13,000 independently owned food retail stores across 48 countries. The Elements Mall location focuses on freshness, choice, value, and service through sections like a farmers market for fresh produce, a freshly area for juices and salads, and promotional offers. The store is divided into various sections like a grandma's corner for spices, a kids section, a dairy area, and home decor products. Branding elements include the red and green color scheme, private label branding, and signage to draw customers to different areas.

1. ARCHITECTURAL
DESIGN IV
Sharon Sherani Daniel
B.Arch II yr IV sem
Dr. MGR Educational And Research Institute

2. NetCaseStudy
V. National Or Regional DEPARTMENTAL STORE

3. SPAR
HYPERMARKET
ELEMENTS MALL, BANGALORE

4. Location
Elements Mall
Ground Floor,Thanisandra Main Road,
5th Block, MS Ramaiah North City,
Nagavara village, Bengaluru,
Karnataka 77

5. Introduction
 SPAR- A Dutch multinational franchise that Manages
independently owned and operated food retail stores
 Founded in Netherlands in 1932 by AdriaanVanWell
 Currently consists of 13,112 in 48 Countries
 SPAR - ‘EVERYONEWORKS BETTERTOGETHER’

6. SPAR Branding
The ELEMENTS MALL
The SPAR

7. HeadQuarters
&
SPAR India
 Amsterdam, Netherlands
 SPAR International and Max Hypermarkets entered into
Partnership
 SPAR India focused in Development on Spar Hypermarket
 SPAR India is in Partnership with Dubai Max Hypermarket
 Focusing on Freshness, Choice, value And Service
 25 stores across 9

8. Zoning
Sections Layout

9. Promotional
Highlights
FRESHNESS- Prime Focus Area with Introduction of FARMERS
MARKET a separate Bay for Fresh Fruits andVegetables
FRESHLY- A Highlighted corner For Fresh Fruit Juices, salads etc,
VALUE- Exclusive offers and Best prices. A glass cube with Focus
promoting on offer, complements etc
OURTASTE OFWORLD-Variety of Cuisine from All over the world
Highly decored wide wall with attractive colours
SERVICE- Self Check out Kiosks and Online ShoppingCLICKAND
COLLECT with delivery at Door step. Advertising posters and
Signages

10. FruitsAnd
Veges Bay
Fancy Bay
FRESHLY
FANCY CORNER
FROZEN

11. Analysis ofThe
Available
Sections
 Grandma’s Corner – Spices & pickles
 Wonder years – Kids Section
 Milky way- Dairy Products
 Home Sweet Home – Home Décor
 Spar Natural – Organic Products
 Private Label

12. MENS’ CORNER PLASTICS CORNER WOMENS’ CORNER

13. Branding
 The Brand Logo is SPAR is Its identity,The Red And Green colors
are itsTrademark
 There Special focusing lights in the private Label brands and
jewelry
 Advertising on the Columns were new way to paint the boring look
 Brightly colored interior acording toThe Product of that area
 Signages at higher levels which are eye catching to the costumer
 Elevated area for Freshly which is attractive and draws attention
 Depressed level for DinningArea for heat and eat foods
 Kids play area, so parents can leave children to play under security
and shop in Harmony

14. VIEW OF HIGHLIGHTS
Green wall
Innovative racks
Farmers’ produce

15. SPAR specials
BAR

16. ThankYou😉